$100M+ CEO Cadence: How I Structure My Time To Build BrightEdge to 9 Figures

“but this guy's bootstrapped Bri edged to $100 million of Revenue he's got an incredible story he's built an incredible team and the product speaks for itself please tell me welcome to the stage Jim you from R Jim come on [Applause] up and did I get it all that right that's all fair almost almost Fair all right all right coach us up teach us up this is great excited to be here with everybody um and share some of the lessons I've learned in terms of you”

“business and so this drives a lot of the Rhythm of the operating Cadence of running the business right so across team's about 500 people organized around sort of multiple sites but by function really making sure you're kicking off and running the entire company across that drum beat of driving execution across the business this is important for driving visibility alignment and ultimately team accountability to each other not just to you but to each other around what each of those team members ar”

“segments that are coming back trending that over time is really important to look at the themes and then critically also capacity planning for the organization right each of these goto Market functions and each of the major functions of the business as you scale ultimately is about taking a formula that you've built in the early days and really tuning the capacity that you have across the organization to then deliver that capacity into the market right that's true for prospecting and driving”

“understand in the organization are you moving on those top hires as you scale and then product from a product perspective looking at the road map and then also really tracking the key kpis that you're trying to drive in terms of of what that product strategy is in terms of each of those key business metrics that it's supposed to drive and ultimately does it result in that over time so you see an example here of how we track that and how we look at that”

“Lesson 2: Nail it Before You Scale It Building a 10M+ ARR bookings engine (1.1M MRR) Find the Wedge Segment Big Enough (SAM), Valuable Enough (ASP) Architect the Motion (GTM) Annual New MRR Bookings”

“How I Run Cadences Run @ Scale = Cadence Monday: Management & 1-on-1s Tuesday: Market Strategy & Technology Wednesday: Revenue / Sales Forecasting Thursday: Customer Success & Capacity Friday: Product & People Operational Review of All Major Functions Sales Marketing Product & Technology Financials Actual vs. Plan Quarterly Review Review Actual vs Plan & Recasting Forecast Major Initiatives Return and Progress vs. Investment Thesis Calibrate and Tune Strategy WEEKLY MONTHLY QUARTERLY”

“Monday Management Meeting running cadence Rhythm for running the business Kicks Off Week with a Drumbeat for driving the business Functional + Business Unit Leaders Call Their Weekly Commits and Performance Drives Visibility, Alignment, and Accountability”

“Thursday – Customer & Capacity customer joy & be ahead Prospect-to-Customer Journey Capacity – Critical at Scale to plan and build ramped Sales and CS capacity Hard, but need to build ahead”

“Sustain 100M = Decade+ Constant Struggle Health Friends & Family Not great at it – but learned it’s importance…”