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How Dresma Hit $2M ARR With Usage-Based Pricing and AI E-commerce Imagery

Siddharth Sinha explains how Dresma sells usage-based AI content creation to e-commerce brands, with studio partners bringing in about half of revenue.

Siddharth Sinha · Dresma

Published January 29, 2026

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What you’ll learn

Siddharth Sinha, co-founder and CEO of Dresma, explains how his AI platform produces studio-quality e-commerce imagery and video for brands such as Puma. He covers usage-based pricing with a roughly $60K average customer, a channel mix of studio partners, free tools and outbound, and the path to about $2M of ARR and a first profitable quarter.

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Credits map one to one to dollars

“So 60 k essentially in platform is 60,000 credits. It's the dollar credit pretty much One to one.”

Watch at 06:43

Why growth slowed in 2025

“there's been a lot of sort of POC work this year, not a lot of, you know, actual production. So that's changed in the last couple of months.”

Watch at 08:20

Studio partners drive half of revenue

“I think 50% or 55% of our revenue comes from that channel. We have studio partners in Western Europe, in Germany, in France, in Italy, as well as in a couple of them in The US as well.”

Watch at 12:11