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8 Winning LinkedIn Influencer Marketing Strategies for SaaS

AJ Eckstein · Creator Match

Published September 6, 2024
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What you’ll learn

This session lays out eight LinkedIn influencer-marketing strategies for SaaS teams. It covers borrowing creator trust, selecting partners through relevant metadata, structuring exclusivity, and measuring awareness through conversion.

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Leverage trust creators already hold

“right so it can be a long road a long journey and the best way to FastTrack that is to leverage the trust that the audience already has with that Creator let's say 100,000 followers and now the audience trust you because the Creator influencer trusts you as well and they're talking about it the next part is that you break through the noise we talked about the red versus the Blue Ocean strategy and all your competitors are competing on very difficult platforms Tik Tok Instagram YouTube cpms are going up ad costs are going up and”
Watch at 03:27

Search for creators by metadata

“one in a very manual process so we built internal tools at Creator match where you actually can search by metadata keywords to see what keywords they're talking about so someone if you can I want to throw if you can throw out the name of your company anybody throw your company out okay and what Niche or industry are you in GPU CL hosting okay GPU Cloud hosting great those are all keywords right so let's say that you identify you think the perfect influencer in Ai and Tech and”
Watch at 06:49

Use category exclusivity

“I'm going to pay you for 10 posts over the period of five months two posts per month you can unlock discounts another big thing I guarantee you hopefully I'll be speaking at the next SAS open a lot more hands are going to go up around LinkedIn influencer marketing and testing it out so how can you block out your competitors there's something called category exclusivity where you can say okay well if I'm web flow and you're working with me you cannot work with WordPress or any other competitor in this certain category you have to pay a little bit of a premium but it pays”
Watch at 10:11

Measure awareness through conversion

“to purchase you're going to say you're crazy right here's my card let's connect on LinkedIn let's chat let's follow each other let's build that relationship make it warmer and then sell down the road so here are some screenshots from some campaigns that we ran and you can see we collect everything around top of funnel brand awareness Impressions down to audience nurturing engagements likes comments shares even broken out by the individual creators and the last part here is everything around conversion so link clicks CTR and CPC link clicks is”
Watch at 13:35

Differentiate on LinkedIn

“The Opportunity to Differentiate is Wide Open”
Read slide 5

Use eight winning strategies

“8 Winning Strategies”
Read slide 9

Let creators control formats

“#4 - Avoid Dictating Post Formats & Creative Control Allow creators to choose the post format that best suits their style and audience. Avoid imposing formats they’re not familiar with, such as requiring a video if they typically post text-based content.”
Read slide 13

Avoid purchase-first calls to action

“#7 - Your CTA Should Not Be to Purchase”
Read slide 17

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  • 8 Winning LinkedIn Influencer Marketing Strategies for SaaS - Slide Deck

About the speaker
AJ Eckstein

AJ Eckstein

Founder · Creator Match

LinkedIn

Founder of Creator Match, connecting brands with influencers to optimize their marketing strategies.

Company revenue
$2.5M

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Slide text

Find a passage in the slides and open the original deck.

21 passages

LinkedIn influencer marketing

  1. Slide 1Open deck

    SaaSOpen, September 2024 8 Winning LinkedIn Influencer Marketing Strategies for SaaS … including case studies from Brands like HubSpot, Notion, BetterHelp, beehiiv, Wix, Athletic Greens, Framer, and more AJ Eckstein Founder & CEO Creator Match

  2. Slide 2Open deck

    Raise your hand Who uses LinkedIn?

  3. Slide 3Open deck

    Who has run LinkedIn Paid Ads? Raise your hand

  4. Slide 4Open deck

    Who has partnered with LinkedIn Influencers? Raise your hand

The opportunity to differentiate

  1. Slide 5Open deck

    The Opportunity to Differentiate is Wide Open

  2. Slide 6Open deck

    Matching Brands with LinkedIn Creators

  3. Slide 7Open deck

    Jade Bonacolta 5 common (but avoidable) mistakes people make when posting on LinkedIn: 1. 𝐍𝐨𝐭 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐢𝐦𝐞 𝐨𝐧 𝐭𝐡𝐞 “𝐡𝐨𝐨𝐤.” How do you stop someone from scrolling? ... ...see more 271 comments 706 Abraham John Here are some top tools for web creation platforms you should know as a UI/UX designer. Save it for later 💜 1. Wix Studio → wix.com/studio… ...see more 25 comments 426 Fahad Ibn Sayeed New Launch Alert 🚩 RIP traditional coding… Hey, fellow designers, Are you frustrated with developers' feedback? … ...see more 111 comments 241 Brandon Smithwrick 🧠 This LinkedIn Growth tool is unbeatable 🚀 362% Impressions in one year. 21% Followers in 30 days. $25K+ in two months. Here’s how it helped me... ...see more 20 comments 112 Jean Kang I landed 95% of my jobs by applying cold. (Only 1 was a referral) Here’s what I did in my Resume: …. ...see more 113 comments 994 Mitchell Clements Before: *Designs portfolio in Figma, codes in another tool* 🤦♂️ After: *Designs portfolio in Figma, 1 tap build into a no-code tool* 🤩 Wix Studio has given me exclusive early… ...see more 40 comments 173 Tobi Oluwole My friend applied to over 400 roles cold and landed zero interviews. This is one of the toughest markets I’ve ever seen. And it doesn’t seem to be getting better. ...see more 253 comments 260 Tom Alder Forget about setting goals. Focus on these instead. 5 core systems power my business and life: 1. Newsletter content system… ...see more 101 comments 137 Basant Shenouda 2018: Started posting content as a broke university student 2024: Featured in Forbes, 125,000 followers, and job opportunities in tech The biggest change?... ...see more 42 comments 455 Nasir Uddin 📢 THE WAIT IS OVER! Turning your Figma design into a website is easier than ever now. 👉 Introducing the Figma to Wix Studio Plugin 👈 … ...see more 87 comments 391 Zain Kahn I’ve scaled my newsletter to 650,000+ readers in just over a year – and it wouldn’t have been possible without the AI tools from this one company. Before beehiiv I was working at a company where I needed the … ...see more 84 comments 324 Punit Chawla It’s finally here! 🥳 Wix Studio finally launches its official Figma plugin, which is super powerful! You can create quick wireframes, generate style guides, and export your designs to working websites in minutes. Plus, using… ...see more 20 comments 574 We’ve run hundreds of sponsored LinkedIn posts

  4. Slide 8Open deck

    Turn LinkedIn Influencers into Your Brand’s Secret Weapon for Success Humanize the Brand Leverage Influencer Trust Break Through the Noise Turn Followers into Fans Rebrand the Bland Fast-track Brand Visibility

Eight winning strategies

  1. Slide 9Open deck

    8 Winning Strategies

  2. Slide 10Open deck

    #1 - Don’t Compare Apples to Oranges Common CPM per channel: Instagram Story: $10 Instagram Reels: $15 TikTok: $15 YouTube: $20 LinkedIn: $15-40* * This is the LinkedIn CPM that we have been able to generate for past campaigns

  3. Slide 11Open deck

    #2 - Identify the Right Influencers Use keyword relevance and post metadata tools to find influencers who genuinely fit your niche.

  4. Slide 12Open deck

    #3 - Build Detailed Campaign Briefs Assume that Creators know NOTHING about your SaaS product. Mention what features you want them to focus on, in what order, HOW to talk about them, etc.

Working with creator formats

  1. Slide 13Open deck

    #4 - Avoid Dictating Post Formats & Creative Control Allow creators to choose the post format that best suits their style and audience. Avoid imposing formats they’re not familiar with, such as requiring a video if they typically post text-based content.

  2. Slide 14Open deck

    #5 - Invest in Long-Term Partnerships Long-term partnerships can lead to better results, unlock Creator discounts, and avoid category exclusivity with Competitors as Creators grow their audience.

  3. Slide 15Open deck

    #6 - Focus on Engagement, Not Just Follower Count Prioritize engagement rates over sheer follower counts when evaluating influencers. Use tools to assess the engagement rate and lean on MEDIAN over AVERAGE post stats to account for viral posts skewing data.

  4. Slide 16Open deck

    #7 - Your CTA Should not be to Purchase

Choosing the right call to action

  1. Slide 17Open deck

    #7 - Your CTA Should Not Be to Purchase

  2. Slide 18Open deck

    #7 - Your CTA Should Not Be to Purchase

  3. Slide 19Open deck

    #8 - Boost Sponsored Posts with Influencer Whitelisting If you are planning to boost posts, be aware of format restrictions: You CAN boost text-only, text with a single image, or video posts. You CANNOT boost articles, text with multiple images, polls, or carousels/documents. Jade Bonacolta Marketing Leader @ Google 3 business hacks to 10x your productivity: (I wish I knew these sooner) —— 👉 1. Build a “second brain” When you eventually hire others onto your team, what’s the hardest part? Training them on all of the things that ONLY exist in your head. 😅… 175 comments 1,237 …see more

  4. Slide 20Open deck

    Check Out Our Free Chrome Extension to Boost Your Influencer Marketing on LinkedIn

  5. Slide 21Open deck

    SaaSOpen, September 2024 Thank you! [redacted email] AJ Eckstein Founder & CEO Creator Match