Five audiences to grow, a repeatable content process and the conversation starters behind a 40%+ response rate
Vladimir Blagojevic · Fullfunnel.Io
Published September 1, 2022Vladimir Blagojevic, Co-Founder of Fullfunnel.io, shares:
- How LinkedIn works for B2B SaaS w/ high ACV
- Five key audiences to grow and engage
- How to start convos with 40%+ response rate
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Vladimir Blagojevic explains how FullFunnel used LinkedIn content, focused outreach, credibility, and a repeatable process to create qualified inbound opportunities.
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“helping them in account based marketing which is what we focus on and usually the idea is that from your target list you should be able to generate opportunities with with at least 20 percent of your target accounts that's the approach so let's start with the first part so how does LinkedIn work for B2B SAS companies with high annual contract value”
“the second one is what some people like to call dark social what I mean by that is the most important conversations actually happen outside of your funnel you know the way that the buyers are buying today is very different than it was 10 years ago fortunately a lot of companies still still use outdated playbooks so what that means is that for example I just recently closed the deal and I had to speak to the CFO and the CEO and the cro Chief Revenue officer”
“here it's exactly because of our LinkedIn activity Andre got invited Two Times by Nathan on his podcast he invited us to speak here we got invite we get invited to you know big conferences uh this is the biggest podcast will be will be growth biggest podcast in our space and over time you start building relationships with the influencers influencers in your industry whomever they are right so we are talking about a very specific uh influences in the industry and you can do stuff with them”
“out of those partner webinars uh very quickly quickly after this what you're doing is it kind of you're kind of exchanging your audience with your partner so you want to be building relationships with that so like broaden like think about it how can I influence people that my buyers already trust now here's a Content framework that I promised that I will share with you and essentially you know if you just don't think too much about the stuff below just think about it you you need to”
“long game when they're ready they will be so you're always like offering to take the relationship to the next level but you're leaving them in control you're not being pushy you're not being creepy so I also included a bunch of scripts that you can use with different triggers and just to close this wanted to share with you our weekly pillar framework and it's just to like keep yourself for people who are doing this like if people are on sales accountable so just defining number of activities you want to do each week for example I”
“How LinkedIn works for B2B SaaS w/ high ACV”
“Create awareness in the whole buying committee”
“Referrals from industry thought leaders”
“How to start convos & book calls”
Video
How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year - Slide Deck
11 LinkedIn Post Templates To Attract The Attention of Six-Figure Buyers
Vladimir is the co-founder of FullFunnel.io which helps B2B tech brands implement full-funnel marketing operations to drive awareness & demand, and land 5+ figure opportunities with 20%+ of target accounts. Fullfunnel develops the go-to-market strategy, help ingregrate account based marketing and coach the team on leveraging right content to generate demand. They use their brand equity with 30+ years of experience, transfer insights and knowledge and help scale with growth sprints
Adam Baker · Dealpad
Andre Cvijovic · Referrizer
Ari Salafia · Taxtaker
Armando Biondi · Breadcrumbs
Becca Kay · Dingus and Zazzy
Ben Carpel · Galleon
Each slide with a short explanation of what it shows. Open the slide text for its exact wording.
25 passages
Vladimir Blagojevic Co-Founder of FullFunnel.io Founder500, Sept 2022 61 five-figure inbound opportunities via LinkedIn …in the first year, without spending a dime on advertising.
The presentation moves from how LinkedIn works and the results it can produce to building awareness, creating content, and starting sales conversations. The agenda also previews an engagement-based approach and an ongoing weekly process.
Over the next 20 minutes: How LinkedIn works for B2B SaaS w/ high ACV I’m going to show you AWARENESS & DEMAND STARTING CONVOS & BOOKING CALLS Our LinkedIn framework How to drive demand in target accounts Five key audiences to grow and engage How to start convos & book calls Starting convos with 40%+ response rate 7 types of results you can get from LinkedIn Simple content frameworks to generate demand Weekly pillars & an evergreen LinkedIn process
FullFunnel.io revenue rises from $250,000 in 2021 to $450,000 in 2022. The two-bar comparison shows growth across the periods.
FullFunnel.io Revenue Growth
This section introduces how LinkedIn can support B2B SaaS companies with five- and six-figure annual contract values. It previews the framework for creating demand, reaching ready buyers, nurturing others, and the types of results to expect.
Let’s start with Section 1 How LinkedIn works for B2B SaaS companies with five and six-figure ACV I’m going to show you HOW LINKEDIN WORKS OUR LINKEDIN FRAMEWORK 7 TYPES OF LINKEDIN RESULTS How to drive awareness & demand, book cals with buyers ready to buy, and nurture the others What kind of results you can expect on LinkedIn
The framework brings target accounts into view through thought leadership, thoughtful comments, and engagement with buyers’ networks. Personalized connection requests, non-sales touches, and trigger-based outreach then reach decision makers, champions, influencers, and blockers.
Our ABM on LinkedIn Framework Drive demand, land buyers ready to buy & nurture the others
The dashboard connects content activity with engagement and a time series of performance. Its audience panel lists companies reached, while the graph shows several sharp spikes near the end of the year.
Result #1. Brand Awareness …with buyers in target accounts
A message from a colleague says the speaker’s diagrams are spreading through company Slack channels. The example illustrates how useful content can circulate among a buying committee outside public social metrics.
Result #2. Dark Social Create awareness in the whole buying committee
The example email describes a company’s shift from serving small businesses toward enterprise while keeping other audiences in view. The sender explains that dedicated account-based marketing roles and campaigns are being introduced, then asks to discuss the approach.
Result #3. Inbound Revenue Less competition + higher win rates
The message follows up with someone who engaged with an ABM post and offers useful resources. It frames the note as a non-sales touch and invites further interest in a related event.
Result #4. Outreach triggers 10x your response rates
A media host asks to interview the speaker about the account-based marketing approach for a B2B growth show. The exchange turns a conversation into an earned-media opportunity.
Result #5. PR and Media Requests Earned media
The slide lists event sessions featuring industry voices on revenue, competitive strategy, and B2B marketing. It presents collaboration with outside experts as another way to distribute useful content.
Result #6. Influencer Marketing Content collaboration with top industry influencers
The conversation thanks an industry contact for a referral and reports that an initial planning and team-alignment engagement has been signed. The follow-up mentions a possible additional lead.
Result #7. Warm Referrals Referrals from industry thought leaders
The next section covers how to reach target-account buying committees, which five audiences to engage, and how to use content frameworks to generate demand.
Let’s jump in to Section 2 How to drive awareness and demand in target accounts I’m going to show you AWARENESS & DEMAND 5 KEY AUDIENCES CONTENT Five key audiences to grow and engage Simple content frameworks to generate demand
The diagram directs thought leadership, thoughtful comments, and network engagement toward decision makers and champions in target accounts. Personalized requests, non-sales touches, and trigger-based outreach provide additional routes into those accounts.
How to drive awareness & demand Across the buying committee of target accounts
The five audiences are buyers and colleagues, engagers and advocates, industry influencers, niche media owners, and partner brands. The accompanying diagram places these groups around target accounts and their buying roles.
Five key audiences to build & engage Target buyers & their colleagues Engagers, ambassadors and fans Industry influencers Niche media owners Partner brands
The content process starts with a topic, narrows it to a subtopic, and chooses a post type before outlining, drafting, and editing. A sample LinkedIn post shows how a structured graphic can carry the idea.
POST = TOPIC × POST TYPE Content framework we use to write posts in ~20 minutes Step #1: Pick a topic E.g. Full-funnel B2B marketing Step #2: Pick a sub-topic E.g. How most B2B companies treat marketing Step #2: Pick a post type E.g. the Villain Post Step #3: Outline Step #4: Draft, quickly Step #5: Edit (headline, closing & formatting)
The resource groups 11 formats into expertise, engagement, and promotion categories. Examples include how-to, mistake, dialogue, poll, co-marketing, and promotional posts.
Our favourite post types Check out the artifact I prepared with 11 post types and examples
This section covers starting conversations and booking calls, with an engagement-based approach, weekly activity pillars, and a repeatable LinkedIn process.
Let’s jump in to Section 3 How to start convos & book calls I’m going to show you CONVOS & BOOKING CALLS CONVOS WEEKLY PILLARS Starting convos with 40%+ response rate Weekly pillars & an evergreen LinkedIn process
The comparison table lists response rates from 41.18% to 78.57% across several outreach topics, with acceptance rates shown for many rows. The top response rate belongs to a buyer-journey message, while other content themes also exceed 40%.
Engagement-Based Outreach Starting convos with 40%+ of buyers
The sample message thanks a prospect for engaging with an ABM post, then invites them to a free event about the framework and related collaborations. The recipient replies with interest in discussing their ABM initiatives.
Engagement-Based Outreach Example
The resource groups scripts for engagement and intent signals, including content interactions, thought-leader followers, connection requests, communities, events, and website visits. It also lists proactive social-selling scripts for case studies, reaching buying-committee members, and relationship building.
Our favourite ways to start conversations Check out the artifact I prepared for you
The weekly table links each person’s connections, comments, messages, and posts to outcomes. Examples include inbound leads, a podcast invitation and booked calls, and a partner webinar.
Weekly pillars Creating an evergreen LinkedIn process
The talk closes its recap by bringing together how LinkedIn works, how to build awareness and demand, and how to start conversations and book calls. The outline highlights audiences, content frameworks, response rates, and a weekly process.
Over the last 20 minutes: I showed you How LinkedIn works for B2B SaaS w/ high ACV HOW LINKEDIN WORKS AWARENESS & DEMAND STARTING CONVOS & BOOKING CALLS Our LinkedIn framework How to drive demand in target accounts Five key audiences to grow and engage How to start convos & book calls Starting convos with 40%+ response rate 7 types of results you can get from LinkedIn Simple content frameworks to generate demand Weekly pillars & an evergreen LinkedIn process
A full-screen Founderpath mark provides a short transition before the speaker’s closing slide.
Vladimir Blagojevic closes with a thank-you and his role at FullFunnel.io, alongside a speaker portrait and company mark.
September 2022 Vladimir Blagojevic Co-Founder of FullFunnel.io
