Five audiences to grow, a repeatable content process and the conversation starters behind a 40%+ response rate
Vladimir Blagojevic · Fullfunnel.Io
Published September 1, 2022Vladimir Blagojevic, Co-Founder of Fullfunnel.io, shares:
- How LinkedIn works for B2B SaaS w/ high ACV
- Five key audiences to grow and engage
- How to start convos with 40%+ response rate
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Vladimir Blagojevic explains how FullFunnel used LinkedIn content, focused outreach, credibility, and a repeatable process to create qualified inbound opportunities.
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“helping them in account based marketing which is what we focus on and usually the idea is that from your target list you should be able to generate opportunities with with at least 20 percent of your target accounts that's the approach so let's start with the first part so how does LinkedIn work for B2B SAS companies with high annual contract value”
“the second one is what some people like to call dark social what I mean by that is the most important conversations actually happen outside of your funnel you know the way that the buyers are buying today is very different than it was 10 years ago fortunately a lot of companies still still use outdated playbooks so what that means is that for example I just recently closed the deal and I had to speak to the CFO and the CEO and the cro Chief Revenue officer”
“here it's exactly because of our LinkedIn activity Andre got invited Two Times by Nathan on his podcast he invited us to speak here we got invite we get invited to you know big conferences uh this is the biggest podcast will be will be growth biggest podcast in our space and over time you start building relationships with the influencers influencers in your industry whomever they are right so we are talking about a very specific uh influences in the industry and you can do stuff with them”
“out of those partner webinars uh very quickly quickly after this what you're doing is it kind of you're kind of exchanging your audience with your partner so you want to be building relationships with that so like broaden like think about it how can I influence people that my buyers already trust now here's a Content framework that I promised that I will share with you and essentially you know if you just don't think too much about the stuff below just think about it you you need to”
“long game when they're ready they will be so you're always like offering to take the relationship to the next level but you're leaving them in control you're not being pushy you're not being creepy so I also included a bunch of scripts that you can use with different triggers and just to close this wanted to share with you our weekly pillar framework and it's just to like keep yourself for people who are doing this like if people are on sales accountable so just defining number of activities you want to do each week for example I”
“Vladimir Blagojevic Co-Founder of FullFunnel.io Founder500, Sept 2022 61 five-figure inbound opportunities via LinkedIn …in the first year, without spending a dime on advertising.”
“Result #2. Dark Social Create awareness in the whole buying committee”
“Result #7. Warm Referrals Referrals from industry thought leaders”
“Our favourite post types Check out the artifact I prepared with 11 post types and examples”
Video
How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year - Slide Deck
11 LinkedIn Post Templates To Attract The Attention of Six-Figure Buyers
Vladimir is the co-founder of FullFunnel.io which helps B2B tech brands implement full-funnel marketing operations to drive awareness & demand, and land 5+ figure opportunities with 20%+ of target accounts. Fullfunnel develops the go-to-market strategy, help ingregrate account based marketing and coach the team on leveraging right content to generate demand. They use their brand equity with 30+ years of experience, transfer insights and knowledge and help scale with growth sprints
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Ben Carpel · Galleon
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Vladimir Blagojevic Co-Founder of FullFunnel.io Founder500, Sept 2022 61 five-figure inbound opportunities via LinkedIn …in the first year, without spending a dime on advertising.
Over the next 20 minutes: How LinkedIn works for B2B SaaS w/ high ACV I’m going to show you AWARENESS & DEMAND STARTING CONVOS & BOOKING CALLS Our LinkedIn framework How to drive demand in target accounts Five key audiences to grow and engage How to start convos & book calls Starting convos with 40%+ response rate 7 types of results you can get from LinkedIn Simple content frameworks to generate demand Weekly pillars & an evergreen LinkedIn process
FullFunnel.io Revenue Growth
Let’s start with Section 1 How LinkedIn works for B2B SaaS companies with five and six-figure ACV I’m going to show you HOW LINKEDIN WORKS OUR LINKEDIN FRAMEWORK 7 TYPES OF LINKEDIN RESULTS How to drive awareness & demand, book cals with buyers ready to buy, and nurture the others What kind of results you can expect on LinkedIn
Our ABM on LinkedIn Framework Drive demand, land buyers ready to buy & nurture the others
Result #1. Brand Awareness …with buyers in target accounts
Result #2. Dark Social Create awareness in the whole buying committee
Result #3. Inbound Revenue Less competition + higher win rates
Result #4. Outreach triggers 10x your response rates
Result #5. PR and Media Requests Earned media
Result #6. Influencer Marketing Content collaboration with top industry influencers
Result #7. Warm Referrals Referrals from industry thought leaders
Let’s jump in to Section 2 How to drive awareness and demand in target accounts I’m going to show you AWARENESS & DEMAND 5 KEY AUDIENCES CONTENT Five key audiences to grow and engage Simple content frameworks to generate demand
How to drive awareness & demand Across the buying committee of target accounts
Five key audiences to build & engage Target buyers & their colleagues Engagers, ambassadors and fans Industry influencers Niche media owners Partner brands
POST = TOPIC × POST TYPE Content framework we use to write posts in ~20 minutes Step #1: Pick a topic E.g. Full-funnel B2B marketing Step #2: Pick a sub-topic E.g. How most B2B companies treat marketing Step #2: Pick a post type E.g. the Villain Post Step #3: Outline Step #4: Draft, quickly Step #5: Edit (headline, closing & formatting)
Our favourite post types Check out the artifact I prepared with 11 post types and examples
Let’s jump in to Section 3 How to start convos & book calls I’m going to show you CONVOS & BOOKING CALLS CONVOS WEEKLY PILLARS Starting convos with 40%+ response rate Weekly pillars & an evergreen LinkedIn process
Engagement-Based Outreach Starting convos with 40%+ of buyers
Engagement-Based Outreach Example
Our favourite ways to start conversations Check out the artifact I prepared for you
Weekly pillars Creating an evergreen LinkedIn process
Over the last 20 minutes: I showed you How LinkedIn works for B2B SaaS w/ high ACV HOW LINKEDIN WORKS AWARENESS & DEMAND STARTING CONVOS & BOOKING CALLS Our LinkedIn framework How to drive demand in target accounts Five key audiences to grow and engage How to start convos & book calls Starting convos with 40%+ response rate 7 types of results you can get from LinkedIn Simple content frameworks to generate demand Weekly pillars & an evergreen LinkedIn process
September 2022 Vladimir Blagojevic Co-Founder of FullFunnel.io
