Builder <$5m

How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year

... without spending a dime on advertising.

Vladimir Blagojevic, Co-Founder of Fullfunnel.io, shares:

- How LinkedIn works for B2B SaaS w/ high ACV

- Five key audiences to grow and engage

- How to start convos with 40%+ response rate

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Created by: Vladimir Blagojevic

Last updated: 1st Sep, 2022

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What you’ll learn

Topics covered: Vladimir Blagojevic; Result #2. Dark Social; Result #7. Warm Referrals.

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Vladimir Blagojevic

“Vladimir Blagojevic Co-Founder of FullFunnel.io Founder500, Sept 2022 61 five-figure inbound opportunities via LinkedIn …in the first year, without spending a dime on advertising.”

Result #2. Dark Social

“Result #2. Dark Social Create awareness in the whole buying committee”

Result #7. Warm Referrals

“Result #7. Warm Referrals Referrals from industry thought leaders”

Our favourite post types

“Our favourite post types Check out the artifact I prepared with 11 post types and examples”

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Resource files

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  • Slides

    How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year - Slide Deck

  • PDF

    11 LinkedIn Post Templates To Attract The Attention of Six-Figure Buyers

Instructor

Vladimir Blagojevic

Fullfunnel.Io Logo
Co-Founder of Fullfunnel.Io

Vladimir is the co-founder of FullFunnel.io which helps B2B tech brands implement full-funnel marketing operations to drive awareness & demand, and land 5+ figure opportunities with 20%+ of target accounts. Fullfunnel develops the go-to-market strategy, help ingregrate account based marketing and coach the team on leveraging right content to generate demand. They use their brand equity with 30+ years of experience, transfer insights and knowledge and help scale with growth sprints

Revenue: $450KFTE's:10

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Slide text

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24 passages

Vladimir Blagojevic

  1. Vladimir Blagojevic Co-Founder of FullFunnel.io Founder500, Sept 2022 61 five-figure inbound opportunities via LinkedIn …in the first year, without spending a dime on advertising.

  2. Over the next 20 minutes: How LinkedIn works for B2B SaaS w/ high ACV I’m going to show you AWARENESS & DEMAND STARTING CONVOS & BOOKING CALLS Our LinkedIn framework How to drive demand in target accounts Five key audiences to grow and engage How to start convos & book calls Starting convos with 40%+ response rate 7 types of results you can get from LinkedIn Simple content frameworks to generate demand Weekly pillars & an evergreen LinkedIn process

  3. FullFunnel.io Revenue Growth

  4. Let’s start with Section 1 How LinkedIn works for B2B SaaS companies with five and six-figure ACV I’m going to show you HOW LINKEDIN WORKS OUR LINKEDIN FRAMEWORK 7 TYPES OF LINKEDIN RESULTS How to drive awareness & demand, book cals with buyers ready to buy, and nurture the others What kind of results you can expect on LinkedIn

  5. Our ABM on LinkedIn Framework Drive demand, land buyers ready to buy & nurture the others

  6. Result #1. Brand Awareness …with buyers in target accounts

Result #2. Dark Social

  1. Result #2. Dark Social Create awareness in the whole buying committee

  2. Result #3. Inbound Revenue Less competition + higher win rates

  3. Result #4. Outreach triggers 10x your response rates

  4. Result #5. PR and Media Requests Earned media

  5. Result #6. Influencer Marketing Content collaboration with top industry influencers

Result #7. Warm Referrals

  1. Result #7. Warm Referrals Referrals from industry thought leaders

  2. Let’s jump in to Section 2 How to drive awareness and demand in target accounts I’m going to show you AWARENESS & DEMAND 5 KEY AUDIENCES CONTENT Five key audiences to grow and engage Simple content frameworks to generate demand

  3. How to drive awareness & demand Across the buying committee of target accounts

  4. Five key audiences to build & engage Target buyers & their colleagues Engagers, ambassadors and fans Industry influencers Niche media owners Partner brands

  5. POST = TOPIC × POST TYPE Content framework we use to write posts in ~20 minutes Step #1: Pick a topic E.g. Full-funnel B2B marketing Step #2: Pick a sub-topic E.g. How most B2B companies treat marketing Step #2: Pick a post type E.g. the Villain Post Step #3: Outline Step #4: Draft, quickly Step #5: Edit (headline, closing & formatting)

Our favourite post types

  1. Our favourite post types Check out the artifact I prepared with 11 post types and examples

  2. Let’s jump in to Section 3 How to start convos & book calls I’m going to show you CONVOS & BOOKING CALLS CONVOS WEEKLY PILLARS Starting convos with 40%+ response rate Weekly pillars & an evergreen LinkedIn process

  3. Engagement-Based Outreach Starting convos with 40%+ of buyers

  4. Engagement-Based Outreach Example

  5. Our favourite ways to start conversations Check out the artifact I prepared for you

  6. Weekly pillars Creating an evergreen LinkedIn process

  7. Over the last 20 minutes: I showed you How LinkedIn works for B2B SaaS w/ high ACV HOW LINKEDIN WORKS AWARENESS & DEMAND STARTING CONVOS & BOOKING CALLS Our LinkedIn framework How to drive demand in target accounts Five key audiences to grow and engage How to start convos & book calls Starting convos with 40%+ response rate 7 types of results you can get from LinkedIn Simple content frameworks to generate demand Weekly pillars & an evergreen LinkedIn process

  8. September 2022 Vladimir Blagojevic Co-Founder of FullFunnel.io