SaaS Salary Benchmarks

Social Media Coordinator Salary Benchmarks

Compensation data for the Social Media Coordinator role at US SaaS companies, based on 25 verified salaries.

Quartile breakdown All SaaS roles

Base salary · US SaaS25 salaries

$52,000

Median base salary

Bottom 25% avg$0Top 25% avg$62,080

Average base salary: $51,040
Typical range (P25–P75): $41,600–$56,650
Salaries analyzed: 25

Hiring for this role? At the median, one Social Media Coordinator costs $52,000 a year in base salary.

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Overview

25 salaries

Social Media Coordinator Salary Overview

Bottom 25% AverageNo salaries in this band in the current sample: —
Middle 50% AverageAverage of the middle half · 15 salaries: $43,680
Top 25% AverageAverage of the highest-paid quarter · 10 salaries: $62,080

Median Social Media Coordinator base pay by pay period

Per year: $52,000
Per month: $4,333
Every two weeks: $2,000
Per hour: $25.00

Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Social Media Coordinator salaries at SaaS companies average $51,040, with typical salaries ranging from $41,600 to $56,650. Based on 25 real salary data points from SaaS companies.

Quartile bands

Employees · annualized base

Detailed Social Media Coordinator Compensation Breakdown

Social Media Coordinator base salary by percentile band
Percentile Band	Salary range	Average Base Salary	# of salaries
Top 25%	$56,650 and up	$62,080	10 salaries
Middle 50%	$41,600–$56,650	$43,680	15 salaries
Bottom 25%	—	—	0 salaries

Hiring budget

Base salary · fully loaded

What Does a Social Media Coordinator Cost to Hire?

Budget for Social Media Coordinator hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level

Hires

One Social Media Coordinator hire at the median: $52,000 a year in base salary, $65,000–$72,800 fully loaded.

Cost of one hire by pay level
Per hire	P2525th percentile	MedianMedian	P7575th percentile
Base salary / year	$41,600	$52,000	$56,650
Base salary / month	$3,467	$4,333	$4,721
Fully loaded / year1.25–1.4× base	$52,000–$58,240	$65,000–$72,800	$70,813–$79,310
Fully loaded / month1.25–1.4× base	$4,333–$4,853	$5,417–$6,067	$5,901–$6,609

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Key insights

Social Media Coordinator Pay by the Numbers

The middle half of Social Media Coordinator salaries spans $41,600–$56,650: a $15,050 spread, 29% of the $52,000 median.
A 75th-percentile Social Media Coordinator earns 1.4× the 25th-percentile salary.
The Social Media Coordinator median is 61% below the median Leadership role ($132,000 across 91 roles).

What Drives Higher Social Media Coordinator Pay?

Years of experience and proven track record
Company stage and funding (later stage typically pays more)
Technical expertise and specialization
Location and remote work policies

FAQ

Social Media Coordinator salary

On a median base salary of $52,000, a Social Media Coordinator at a US SaaS company makes about $4,333 a month, $2,000 every two weeks, or $25.00 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $3,467–$4,721 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 25 verified SaaS Social Media Coordinator salaries, the 25th percentile is $41,600 and the median is $52,000. A Social Media Coordinator at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $56,650 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $52,000, the fully loaded cost of a US Social Media Coordinator is roughly $65,000–$72,800 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

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