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How Loom Reached 1.1M Users and 200K MAU Before Launching a $10 Paywall

Loom co-founder Shahed Khan explains how viral product loops grew Loom to 1.1M registered users with no paid marketing before it launched Loom Pro, its first paid plan.

Shahed Khan · Loom

Published February 2, 2024
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What you’ll learn

Loom co-founder Shahed Khan explains how Loom grew to 1,100,000 registered users across about 21,000 companies and around 200,000 monthly active users with no paid marketing, relying on viral product loops and word of mouth. He walks through launching Loom Pro, the first paid plan at $10 per user per month, after raising just under $14,000,000 in total.

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Key moments

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The built-in viral loop

“If you send someone a Loom video, they'll watch it, they're curious, and they'll sign up.”
Watch at 02:52

A growth engineer shipping weekly tests

“We actually had a growth engineer at one point whose job was solely to launch an experiment once a week.”
Watch at 03:55

Consumer behavior leads enterprise

“we see that consumer behavior tends to lead the path of enterprise by around two years.”
Watch at 06:08

Expected conversion to Loom Pro

“we're expecting anywhere from three to 4% of the existing user base of active users converting over”
Watch at 12:22

A two-week Series A process

“going from initial meetings to term sheet took about two weeks.”
Watch at 20:17

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About the speaker

Shahed Khan

Co-founder · Loom

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