Moment Marketing: How Not Taking Yourself Seriously Helped PandaDoc Approach $100m in ARR
Five benefits of a playful brand, from the PandaDoc name to joking about competitors, and what it did for revenue
Mikita Mikado · PandaDoc
Published March 29, 2024Explore the lesson. Sign in to access the slide download.
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Moment Marketing: How Not Taking Yourself Seriously Helped PandaDoc Approach $100m in ARR - Slide Deck
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Mikita is a software entrepreneur, CEO, and Co-founder of PandaDoc. When he is not working, you can find him catching waves on a surfboard or hanging out with his two daughters. Mikita’s commitment to solving issues created by document workflows, coupled with his immigration to the U.S., led to a leadership approach that personifies his values—cherishing freedom and the ability to be successful.
- Company revenue
- $117M
- Team size
- 849
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