Moment Marketing: How Not Taking Yourself Seriously Helped PandaDoc Approach $100m in ARR
Five benefits of a playful brand, from the PandaDoc name to joking about competitors, and what it did for revenue
Mikita Mikado · PandaDoc
Published March 29, 2024- Format
- SaaSOpen Austin 2024
Explore the lesson. Sign in to access the slide download.
Preview slides
Open slide preview in Google SlidesResource files
- Watch video
Video
Moment Marketing: How Not Taking Yourself Seriously Helped PandaDoc Approach $100m in ARR - Slide Deck
Course content
Mikita is a software entrepreneur, CEO, and Co-founder of PandaDoc. When he is not working, you can find him catching waves on a surfboard or hanging out with his two daughters. Mikita’s commitment to solving issues created by document workflows, coupled with his immigration to the U.S., led to a leadership approach that personifies his values—cherishing freedom and the ability to be successful.
- Company revenue
- $117M
- Team size
- 849
More founder interviews
- 6 Tactics We Used to Go From Bootstrapped to Unicorn
Mikita Mikado · PandaDoc
- Founder Hacks I've Used to Generate $20M in ARR
Adam Baker · Dealpad
- How we Bootstrapped to $13m Revenue
Adam Sandman · Inflectra Corporation
- My $2.6B Mistake & How Ecosystem-Led Growth May Save Us All
Bob Moore · Crossbeam
- Leveraging Strategic Partnerships to Scale Our Fintech Company to $2.4M
Brad Parker · FormPiper
- Practical Real Life AI Use Cases for Marketing
Eric Siu · Single Grain