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Scaling Execution of A SaaS Business: How to Scale Your ARR 5X

Yaroslav Lazor · Railsware

Published September 6, 2024
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What you’ll learn

Topics covered: My name is yaros Lazer I'm CEO of railsware…; The we have a very rigorous way of hiring…; Function and and that's basically that's something in between….

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My name is yaros Lazer I'm CEO of railsware…

“my name is yaros Lazer I'm CEO of railsware builds three products um with this this is about a collective experience so um it's about how we scaled 5x and what were the operations behind it and how we we stand it so over next 20 minutes we'll we'll go through how do we go there uh before scaling and”

The we have a very rigorous way of hiring…

“the we have a very rigorous way of hiring the people but hiring doesn't solve all the problems so this is our actual uh screenshot from uh the hiring metrix we look uh through 11.3 thou uh 11,000 300 people in the last 18 months which is a brutal amount for a company of 200 people size but we're a bit crazy about it um and there's a reason for that um out of those 11,000 we hired just 107”

Function and and that's basically that's something in between…

“function and and that's basically that's something in between uh hiring and growing the people you kind of do both and then you use the both uh the best from both worlds and uh this is how you you know push it through and then the third step is projects and processes so um typically meetings don't lead to understanding of what the company should do uh you need to spend efforts into”

A thing called codify processes so you extract the…

“a thing called codify processes um so you extract the steps of the so companies have lots of processes someone has to put the toilet paper into the toilet someone has to clean the coffee machine in the particularly this is the uh process our process where we clean the coffee machine and then we have a fourth office manager being switched over a role in in CCO but the coffee machine stays clean over the years”

When founders own the processes

“Most of the processes required either me or my partner Sergiy Sergiy focused on marketing and sales, I covered the rest.”

Map the company

“Understand projects Understand processes Develop people step by step Clear communication Build map Leadership understanding Rigorous testing Frankenstein Fear of failure/being-silly 2. How to get out I’m going to show you the way out Map your company Right people,right seats Projects & Processes”

Hiring as the CEO’s key job

“Right people, right seats Hiring is CEO’s most important job Mind People A>Z problem Network to learn how others do it, but don’t get too attached”

Understand projects and processes

“Projects & Processes Understand projects Understand processes Develop people step by step Clear communication 2. How to get out”

Codify processes into SOPs

“Map your company 3. How you can do it Extract steps Optimize or change Deploy to team, new members Codify Processes/SOP”

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About the speaker
Yaroslav Lazor

Yaroslav Lazor

CEO · Railsware

Yaroslav Lazor is the CEO & Founder of Railsware. With three decades in the tech industry, he excels in identifying talent, driving innovation, and solving complex problems, blending data-driven decisions into various organizational contexts.

Company revenue
$20M
Team size
176

Slide text

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23 passages

Scaling execution at Railsware

  1. SaaSOpen, September 2024 Scaling Execution of a SaaS Business How to Scale Your ARR 5X Yaroslav Lazor CEO, Railsware

  2. Over the next 20 minutes I’ll tell you… How we got there We got stuck Huge uncertainty Idealism Mapping the company Right people, right seats Projects & Processes See what and how happens in your company Get everyone on the same page Incept–codify- repeat How to get out How you can do it

Why growth became stuck

  1. What should be done? Who/How can do it? ✅ Model ❌📈Growth Hire perfect people? Grow inhouse dilemma Management hole How we got there … and wrong people off the bus We got stuck Idealism Huge uncertainty

  2. Years went by, and nothing changed We got stuck ✅ Model ❌📈Growth 1. How we got there

  3. Huge uncertainty What/Who/How to do it? 1. How we got there

  4. Most of the processes required either me or my partner Sergiy Sergiy focused on marketing and sales, I covered the rest.

  5. Idealism ✅ good at product management engineering design sales Hire perfect people? Grow inhouse dilemma Management hole ❌ issues with marketing craft salary and bonus hiring events & fun offices procurement travel legal finance

  6. Our Valuation Growth So what to do to movefrom this to this?

Mapping the company

  1. Understand projects Understand processes Develop people step by step Clear communication Build map Leadership understanding Rigorous testing Frankenstein Fear of failure/being-silly 2. How to get out I’m going to show you the way out Map your company Right people,right seats Projects & Processes

  2. Build map, people Map your company 2. How to get out

  3. Build map, people Map your company 2. How to get out

  4. Leadership understanding Map your company 2. How to get out

  5. Rigorous testing 30m 90m 30m 8h Right people, right seats 2. How to get out

People, projects, and processes

  1. Right people, right seats Hiring is CEO’s most important job Mind People A>Z problem Network to learn how others do it, but don’t get too attached

  2. Frankenstein Right people, right seats 2. How to get out

  3. Projects & Processes Understand projects Understand processes Develop people step by step Clear communication 2. How to get out

Codifying the operating system

  1. Portfolio product BRIDGE Projects Codify Processes/SOP 3. How you can do it I’m going to show you how to break the chain Map your company Describe projects & Processes Develop people Rigorous recruiting Standard Onboarding Playbook IDP OKR AllHands

  2. Portfolio product Map your company 3. How you can do it See what happens everywhere

  3. BRIDGE Projects Map your company 3. How you can do it One page Years of info Lower fear

  4. Map your company 3. How you can do it Extract steps Optimize or change Deploy to team, new members Codify Processes/SOP

  5. Develop people 3. How you can do it Rigorous recruiting Standard Onboarding Playbook IDP OKR AllHands

  6. How we got there We got stuck Huge uncertainty Idealism Mapping the company Right people, right seats Projects & Processes See what and how happens in your company Get everyone on the same page Incept–codify- repeat How to get out How you can do it Over the last 20 minutes, I showed you: …with real examples!

  7. SaaSOpen, September 2024 Thank you! Yaroslav Lazor CEO, [redacted email] Existing resources and products Record interest for upcoming releases Connect in LinkedIn