3 Product-Led Strategies I Used to Generate $1B In Self-Serve Revenue For My Clients

“it's warmer now so uh thanks everybody today I'm going to be talking about three product L strategies that I use to generate over a billion dollars in self-served revenue for our clients and so I am going to try and blast through everything but I want to give you a little hints yes if you know me I wrote the book on product Le growth this is going to involve a little bit of product Le growth in order to get that amount of Self Serve Revenue but here's the thing product growth it's only half of t”

“participating Liars you're one of them so just think about what that looks like for you because the goal here with the winning strategies you have to be in the position where you're like okay we are the obvious choice in one part of the market so this I kind of ripped off of the book essentialism which if anybody's read it fantastic book you can take a lot away from just the cover of the book because it it is this actually and a bad strategy is a lot like this one where it's like okay we're goin”

“golden standard this is what we want we want people to actually pick up that flower and actually level up they're able to do something that they weren't able to do before they can actually attribute like a a meaningful difference in their life between your product signing up that free product and actually doing something now if you're like uh usually this happens to VC back companies there's the other alternative where it's like you go way too far on the spectrum of what you give away for free y”

“product he was like I don't quite know so then he uh went into mix panel he tried to like rumage through numbers he came back to me was like Wes um yeah we have this one step that they have to do before they go into the product it's the the email verification step and 27% of people don't ever even do this step and go into the product I was like interesting I mean I've seen this before but like that's a that's a lot of people you're missing out on and so we decided”

“Why I’m here?👋 Wrote the bestselling book on Product-Led Growth Helped 400+ SaaS companies generate $1B+ in self-serve revenue Consulted for Boomi, Keap, Microsoft and other Fortune 500 companies on PLG 9 years JUST working on PLG”

“They treated PLG as a “product” thing and not a “company” thing”

“How clearly are you the obvious choice for customers in your market? 🔥 Barely Noticeable Fairly Apparent Universally Recognized”

“How intentional is your free model? 🤔 We Guessed Mediocre Model Perfect Free”

“How easy is it to sign up, get to value, and upgrade? ❤️‍🔥 Difficult Smooth Effortless”