SaaS Salary Benchmarks

Marketing Assistant Salary Benchmarks

Compensation data for the Marketing Assistant role at US SaaS companies, based on 24 verified salaries.

Quartile breakdownAll SaaS roles
Base salary · US SaaS24 salaries
$25,572
Median base salary
Bottom 25% avg$0Top 25% avg$42,194
Average base salary
$21,220
Typical range (P25–P75)
$0–$41,600
Salaries analyzed
24

Hiring for this role? At the median, one Marketing Assistant costs $25,572 a year in base salary.

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Overview
24 salaries

Marketing Assistant Salary Overview

Bottom 25% AverageNo salaries in this band in the current sample
—
Middle 50% AverageAverage of the middle half · 17 salaries
$12,583
Top 25% AverageAverage of the highest-paid quarter · 7 salaries
$42,194

Median Marketing Assistant base pay by pay period

Per year
$25,572
Per month
$2,131
Every two weeks
$984
Per hour
$12.29
Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Marketing Assistant salaries at SaaS companies average $21,220, with typical salaries ranging from $0 to $41,600. Based on 24 real salary data points from SaaS companies.

Quartile bands
Employees · annualized base

Detailed Marketing Assistant Compensation Breakdown

Marketing Assistant base salary by percentile band
Percentile BandSalary rangeAverage Base Salary# of salaries
Top 25%$41,600 and up$42,1947 salaries
Middle 50%$0–$41,600$12,58317 salaries
Bottom 25%——0 salaries
Hiring budget
Base salary · fully loaded

What Does a Marketing Assistant Cost to Hire?

Budget for Marketing Assistant hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level
Hires
1

One Marketing Assistant hire at the median: $25,572 a year in base salary, $31,965–$35,801 fully loaded.

Cost of one hire by pay level
Per hireP25MedianP75
Base salary / year$0$25,572$41,600
Base salary / month$0$2,131$3,467
Fully loaded / year1.25–1.4× base$0–$0$31,965–$35,801$52,000–$58,240
Fully loaded / month1.25–1.4× base$0–$0$2,664–$2,983$4,333–$4,853
Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Key insights

Marketing Assistant Pay by the Numbers

  • The middle half of Marketing Assistant salaries spans $0–$41,600: a $41,600 spread, 163% of the $25,572 median.
  • The Marketing Assistant median is 65% below the median Sales & Marketing role ($72,800 across 35 roles).

What Drives Higher Marketing Assistant Pay?

  • Years of experience and proven track record
  • Company stage and funding (later stage typically pays more)
  • Technical expertise and specialization
  • Location and remote work policies
FAQ
Marketing Assistant salary

On a median base salary of $25,572, a Marketing Assistant at a US SaaS company makes about $2,131 a month, $984 every two weeks, or $12.29 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $0–$3,467 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 24 verified SaaS Marketing Assistant salaries, the 25th percentile is $0 and the median is $25,572. A Marketing Assistant at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $41,600 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $25,572, the fully loaded cost of a US Marketing Assistant is roughly $31,965–$35,801 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

Hiring for this role? See what your revenue qualifies you for.

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