SaaS Salary Benchmarks

Marketing Salary Benchmarks

Compensation data for the Marketing role at US SaaS companies, based on 61 verified salaries.

Quartile breakdown All SaaS roles

Base salary · US SaaS61 salaries

$54,338

Median base salary

Bottom 25% avg$22,799Top 25% avg$90,122

Average base salary: $56,515
Typical range (P25–P75): $40,800–$64,390
Salaries analyzed: 61

Hiring for this role? At the median, one Marketing costs $54,338 a year in base salary.

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Overview

61 salaries

Marketing Salary Overview

Bottom 25% AverageAverage of the lowest-paid quarter · 9 salaries: $22,799
Middle 50% AverageAverage of the middle half · 38 salaries: $50,351
Top 25% AverageAverage of the highest-paid quarter · 16 salaries: $90,122

Median Marketing base pay by pay period

Per year: $54,338
Per month: $4,528
Every two weeks: $2,090
Per hour: $26.12

Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Marketing salaries at SaaS companies average $56,515, with typical salaries ranging from $40,800 to $64,390. Based on 61 real salary data points from SaaS companies.

Quartile bands

Employees · annualized base

Detailed Marketing Compensation Breakdown

Marketing base salary by percentile band
Percentile Band	Salary range	Average Base Salary	# of salaries
Top 25%	$64,390 and up	$90,122	16 salaries
Middle 50%	$40,800–$64,390	$50,351	38 salaries
Bottom 25%	Under $40,800	$22,799	9 salaries

Hiring budget

Base salary · fully loaded

What Does a Marketing Cost to Hire?

Budget for Marketing hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level

Hires

One Marketing hire at the median: $54,338 a year in base salary, $67,923–$76,073 fully loaded.

Cost of one hire by pay level
Per hire	P2525th percentile	MedianMedian	P7575th percentile
Base salary / year	$40,800	$54,338	$64,390
Base salary / month	$3,400	$4,528	$5,366
Fully loaded / year1.25–1.4× base	$51,000–$57,120	$67,923–$76,073	$80,488–$90,146
Fully loaded / month1.25–1.4× base	$4,250–$4,760	$5,660–$6,339	$6,707–$7,512

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Key insights

Marketing Pay by the Numbers

The middle half of Marketing salaries spans $40,800–$64,390: a $23,590 spread, 43% of the $54,338 median.
A 75th-percentile Marketing earns 1.6× the 25th-percentile salary.
The Marketing median is 26% below the median Sales & Marketing role ($73,900 across 34 roles).

What Drives Higher Marketing Pay?

Years of experience and proven track record
Company stage and funding (later stage typically pays more)
Technical expertise and specialization
Location and remote work policies

FAQ

Marketing salary

On a median base salary of $54,338, a Marketing at a US SaaS company makes about $4,528 a month, $2,090 every two weeks, or $26.12 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $3,400–$5,366 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 61 verified SaaS Marketing salaries, the 25th percentile is $40,800 and the median is $54,338. A Marketing at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $64,390 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $54,338, the fully loaded cost of a US Marketing is roughly $67,923–$76,073 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

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