SaaS Salary Benchmarks

Digital Marketing Specialist Salary Benchmarks

Compensation data for the Digital Marketing Specialist role at US SaaS companies, based on 46 verified salaries.

Quartile breakdown All SaaS roles

Base salary · US SaaS46 salaries

$70,000

Median base salary

Bottom 25% avg$22,797Top 25% avg$85,769

Average base salary: $61,612
Typical range (P25–P75): $57,000–$80,000
Salaries analyzed: 46

Hiring for this role? At the median, one Digital Marketing Specialist costs $70,000 a year in base salary.

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Overview

46 salaries

Digital Marketing Specialist Salary Overview

Bottom 25% AverageAverage of the lowest-paid quarter · 10 salaries: $22,797
Middle 50% AverageAverage of the middle half · 23 salaries: $64,835
Top 25% AverageAverage of the highest-paid quarter · 13 salaries: $85,769

Median Digital Marketing Specialist base pay by pay period

Per year: $70,000
Per month: $5,833
Every two weeks: $2,692
Per hour: $33.65

Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Digital Marketing Specialist salaries at SaaS companies average $61,612, with typical salaries ranging from $57,000 to $80,000. Based on 46 real salary data points from SaaS companies.

Quartile bands

Employees · annualized base

Detailed Digital Marketing Specialist Compensation Breakdown

Digital Marketing Specialist base salary by percentile band
Percentile Band	Salary range	Average Base Salary	# of salaries
Top 25%	$80,000 and up	$85,769	13 salaries
Middle 50%	$57,000–$80,000	$64,835	23 salaries
Bottom 25%	Under $57,000	$22,797	10 salaries

Hiring budget

Base salary · fully loaded

What Does a Digital Marketing Specialist Cost to Hire?

Budget for Digital Marketing Specialist hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level

Hires

One Digital Marketing Specialist hire at the median: $70,000 a year in base salary, $87,500–$98,000 fully loaded.

Cost of one hire by pay level
Per hire	P2525th percentile	MedianMedian	P7575th percentile
Base salary / year	$57,000	$70,000	$80,000
Base salary / month	$4,750	$5,833	$6,667
Fully loaded / year1.25–1.4× base	$71,250–$79,800	$87,500–$98,000	$100,000–$112,000
Fully loaded / month1.25–1.4× base	$5,938–$6,650	$7,292–$8,167	$8,333–$9,333

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Key insights

Digital Marketing Specialist Pay by the Numbers

The middle half of Digital Marketing Specialist salaries spans $57,000–$80,000: a $23,000 spread, 33% of the $70,000 median.
A 75th-percentile Digital Marketing Specialist earns 1.4× the 25th-percentile salary.
The Digital Marketing Specialist median is 5% below the median Sales & Marketing role ($73,900 across 34 roles).

What Drives Higher Digital Marketing Specialist Pay?

Years of experience and proven track record
Company stage and funding (later stage typically pays more)
Technical expertise and specialization
Location and remote work policies

FAQ

Digital Marketing Specialist salary

On a median base salary of $70,000, a Digital Marketing Specialist at a US SaaS company makes about $5,833 a month, $2,692 every two weeks, or $33.65 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $4,750–$6,667 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 46 verified SaaS Digital Marketing Specialist salaries, the 25th percentile is $57,000 and the median is $70,000. A Digital Marketing Specialist at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $80,000 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $70,000, the fully loaded cost of a US Digital Marketing Specialist is roughly $87,500–$98,000 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

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