Use This Framework to Audit Your Go-to-Market Strategy

Templates and Course Files

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Course Content

Is Your GTM Sloth or Cheetah

Slumbering sloth: High CAC, low growth

0:51 - 1:23

Growth at all costs (Rocket): High CAC, High Growth

1:24 - 1:36

Enduring Camel: Low CAC, low growth

1:37 - 3:26

3 Stages of GTM Maturity

Spray & pray - Disconnect between sales & marketing

3:27 - 4:26

4 Stages of GTM Maturity

ICP-Led

4:27 - 5:36

5 Stages of GTM Maturity

Account-Based Go-To-Market

5:37 - 6:21

3 Steps to Becoming a Cheetah

Find your high-velocity ICP accounts

6:22 - 8:58

4 Steps to Becoming a Cheetah

Segment accounts based in intent to buy

8:59 - 12:26

5 Steps to Becoming a Cheetah

Define activation plays for Marketing and Sales

12:27 - 16:39

Instructor

LinkedIn

Sean Lucas

Senior Account Executive of N.Rich

Revenue: $9.8MFTE's:88

Fast growing SaaS companies offer this course to their employees

Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.