Founder conversationGuru $10m+

How Practice by Numbers Bootstrapped Dental Software to $12.5M ARR

Rohit Garg explains how he and his dentist wife grew Practice by Numbers from dental analytics into an all-in-one platform without raising a dollar.

Rohit Garg · Practice by Numbers

Published August 11, 2026

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What you’ll learn

Nathan Latka talks with Rohit Garg, co-founder of Practice by Numbers, a dental practice software platform he built with his wife, a dentist. Rohit explains how it grew from analytics into an all-in-one platform, relaunched at about $2M in 2021 after COVID, and finished 2025 at about $12.5M ARR while staying bootstrapped and profitable.

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Key moments

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Practice in a box

“what we're trying to get done is take all that white space and give them a practice in a box. Sit on top of the PMS and then give them everything.”

Watch at 04:43

Why payment switching is hard

“They have whatever they have through Costco or through Bank of America. And they're not super interested in switching unless you show them the value.”

Watch at 09:12

COVID and the 2021 relaunch

“COVID kind of didn't help us, right, because we we were glowing, glowing, and COVID kind of cut us at our knees. So we had to relaunch the company in 2021.”

Watch at 10:36