How We Bootstrapped to $5m in 5 years

“need to use to process data into snowflake and out of snowflake and it only starts with getting data in so what we did we actually oh by the way see g2 you know we have the stars on g2 as well we love g2 right so what we did we actually you know like put it all together into end-to-end platform so you don't have to have you know 20 different tools you have one login you can get data in you can get all the connectors we have the biggest marketplace in in our space we have 1400 applications in our marketplace developed by 400”

“agency and just like start a machine well it didn't cost anything on amazon right so like well this is the great time to actually build a sas company without you know like giving too much equity away in the beginning we can achieve product market fit without you know actually getting the vc money so that's what we did and we started to scale we started to scale first couple of years by referrals you know people started to use us they started to grow their own companies right and then some of them are now now now unicorns like”

“and another learning that we made is kind of like when you go to enterprise features or you want to develop new features and you are bootstrapped you don't have to pay for it that's a big learning you know there's a lot of customers who are willing to pay for it if you go you ask them you work with your customers and they say like well like our data signs up right like we went to we are working for esteban this is our you know screen form product board and what i highlighted is all the features actually attribute them to to a”

“how are we doing now well during covet pandemic and that was where the dip comes we made two decisions we made a decision to actually open up quebec as a freemium to actually enable product load growth and second decision we made decision to go to enterprise because that's where you know all the money kind of like for us was in the beginning and they pay us a lot of money and they need us it's somehow country country intuitive i can talk about it a little more but this is”

“have okay so now what happened right well we were overexposed so remember that graph that nate is showing kind of like your exposure and you know exposure to several clients that what that that's what happened to us so first we were overexposed during the covet into hospitality and retail industry in u.s so our clients were just going bankrupt right we had a client who was who was”

“(not requiring 10 different tools) Low maintenance, e.g. not requiring a FT guy to manage it End-to-end data platform as a service Data Science One click Jupyter notebooks Populated with always fresh data so models continually learn ML flow build in One click to get models to pipelines Automations Easy to implement and configure workflows, CLI, API to no-code Templated solutions End-end-ETL Over 400 connectors & reverse ETL writers, if not available easy to get one build Affordable for our all SaaS companies Comes with Snowflake management”

“Enabling 10x more people and use cases while saving over 50% on wages We enable our clients to grow their dataflows, without unnecessarily scaling their “phd” head count. Central data team - #15 core dataflows WE TURN COMPANIES INTO LIVING ORGANISMS… Unlocking new revenue streams & increasing profit - MallGroup, Rohlik, Kofola, Erste, Shipmonk From Augmented Customer 360 to automation of customer profile in support desk Biz & partners - #20 dataflows Biz - #400 dataflows (workload 1500) ALL NEW USE CASES UNLOCKED WITH KEBOOLA”

“Cashflow to partners It feels counterintuitive at first, but it is the only way to scale Keboola revenue Partner revenue Year 1 0.7 4 Year 2 1 3 Year 3 1.2 3”

“Learn to Diversify Financial Instruments Cash is the king, but… Pre-paid CashAllows you to predict and hire Short term debtCovers unexpected Saas subscriptionsAllows you to treat monthly as prepaid yearly FFF later stageBring your best customer on board Venture debtAllows you to double down without losing equity Venture financingGreat for scaling, especially enterprise sales cycles SubsidiesEU want to support tech. Non dilutive financing ICOThe world is changing rapidly. Explore alternatives ???We are still learning. Would love to learn what works for you”

“We Paid For Overexposure Focusing on one industry has potential downsides”