The Simple PR Template We Used to Bootstrap to $1m in ARR

Ben Gabler CEO, Founder of Rocket.Net How we bootstrapped to $1m in ARR … Starting with a simple PR template Founder500, Sept 2022

$1mm ARR with $0 Marketing Spend

Built with over twenty years of Hosting and SaaS experience Bootstrapped, profitable & growing Founded 2020 ARR $1.1mm Largest Customer $110k ARR TTM $650k Capital In $100k Quick Stats Over 1,000 customers around the world, and growing... FOUNDED IN 2020, IN SOUTH FLORIDA MONTHLYBANDWIDTH AVERAGESUPPORT RESPONSE TB SECOND 175 41 Clients ..with a global team powering it all!

Our Recipe for Success: Our Journey from the beginning GET OFF THE GROUND $50K BET ACHIEVE $1m IN ARR Leveraging relationships Naming your startup Domain Names matter Great name! Friends and family Growth Hacking Build a strong team Building the plan without boiling the ocean. MVP in 72 days.

How we got off the ground with less than $30k You don’t need millions to launch Building the plan without boiling the ocean. First line of code to MVP in 72 days. Leveraging relationships and startup programs.

Press Release The Plan: Understanding your Product What is your product? Who is it for? What problems does it solve? How is it different? Who are you? Why should they buy your product and trust you? What benefits does it provide that the market does not today? Start with a Press Release. Use this approach to outline the excitement for your product to ultimately outline your MVP. Be sure it answers the following:

Don’t Build the “Perfect” MVP Focus on getting to market and what your customers can see. Solve for scale later

Get to market without breaking the bank Startup Programs and Partnerships

How we built our brand and took a $50k bet. Jump off the cliff and build the parachute on the way down Turns out, naming your startup is hard... Domain Names matter. I have a great name… Now what?

Naming a Startup #fast#speed #edge#hosting Keywords Harder than you think! I always like to start with keywords and something like BrandBucket.

At last… We found the one onRocket! I’ve seen a lot of companies prefix their name with things like on, get, lets, go… Brainstorming Results

But wait… is it Rocket or onRocket? The world was quickly confused by our logo… it didn’t say “onRocket” it said “Rocket” Okay.. We need a better Domain Name! Let’s contact Michael at VPN.com

Okay… Rocket.NET… still can’t find you As a new company it’s often difficult to win trust when there isn’t much about you out there. Time to get to work!

$1m in ARR with $0 in successful ad spend. Creative growth and lots of patience. Friends, Family, and everyone in between Marketing… with no budget Building a team and strategy around customer success

Initial Growth: Landing your first 100 customers Friends, Family, and everyone in between.

Marketing: It’s expensive… but not always. Get involved on Social Media and provide unsolicited help to the community. This builds thought leadership for you and your brand. Provide free service to influencers and your target audience in return for an unbiased review of your product. This ultimately gets exposure, real world feedback, and customers! Leverage friends and family to help spread the word and build buzz around your brand.

Building a solid foundation and measuring around customer success is crucial for scale. Customer Success takes a village Chat Response Time 41s Ticket Response Time 6m Migration Time 43m Satisfaction Rate 98.3% Trustpilot Rating 4.9 Support Averages Tools

Some say this is very dangerous, but the reality is it just takes proper balance like everything in life. Customer Driven Product Development Tools Don’t just talk to your customers… LISTEN

September 2022 Ben Gabler CEO, Founder of Rocket.Net