ARR growth over three years
“In the last three years, increased the ARR approximately a little bit more than three times.”
Founder conversationMaster $20m+
How itrinity Hit $25M ARR With a 56% EBITDA Margin by Acquiring SaaS Companies
Michal Aftanas explains how itrinity bought seven SaaS products, how it structures all-cash deals, and how free users and free tools drive growth.
Michal Aftanas · itrinity
Published February 14, 2025About this resource
Explore the lesson. Sign in to access the resource library.
What you’ll learn
Michal Aftanas, CEO of itrinity, explains how the group reached about $25M in ARR across eight SaaS products, seven of them acquired. He describes paying 2x to 8x ARR in simple all-cash deals with 80% at close, growing through free users and free tools, and putting a 56% EBITDA margin back into the next acquisition.
Read the source passagesKey moments
Find the ideas you need and go straight to the source.
Simple all-cash deal terms
“we are trying to make it completely all cash. No earn outs. Super simple, super easy. Practically, we are paying 80% of the valuation immediately at the closing and the 20% within maybe three months after.”
Uptime Robot free user base
“it has the huge free freemium user base. There are like over 2,000,000 free users using the UpTime Robot.”
Free tools as backlink magnets
“free tools that are useful get the organic backlinks. And then this backlink simply improves, you know, the domain authority”
Profits fund the next acquisition
“this free cash we are using for the next acquisition. So we are completely like bootstrapped, like no debt at all.”
Resource files
- Watch video
Video
Michal Aftanas
CEO · itrinity
- Company revenue
- $25M
More founder interviews
- How Fathom Grew to $30M ARR by Giving Its AI Notetaker Away Free
Richard White · Fathom
- How Flossy Pivoted to an AI Dental Receptionist and Grew 60-70% Month Over Month
Miles Beckett · Flossy
- How Buildern Reached $2M ARR and $40K Monthly Profit With SEO
Hmayak Tigranyan · Buildern
- How TeamSupport Builds a $10M-$25M ARR Support Business With Customer Referrals
Grant Stanis · TeamSupport
- How Lawmatics Reached $12M ARR on About $30M Raised and 20% Founder Ownership
Matt Spiegel · Lawmatics
- How Dresma Hit $2M ARR With Usage-Based Pricing and AI E-commerce Imagery
Siddharth Sinha · Dresma