How We Added $1m ARR Over the Last 12 Months During an Economic Downturn
“How We Added $1m ARR Over the Last 12 Months During an Economic Downturn Assel Beglinova CEO & Co-Founder, Paperstack”
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How we added $1m ARR over the last 12 months during an economic downturn
Assel Beglinova · Paperstack
Published September 6, 2023About this resource
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Topics covered: How We Added $1m ARR Over the Last 12 Months During an Economic Downturn; Let’s start with; Let’s jump into Repeat Usage stats.
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Let’s start with
“Let’s start with hitting $1m in the last 12 months And how Paperstack scaled… How we onboarded our first 30 B2B customers This reaches customers at scale Legally! Best performers from competitors Founder-Led Sales Build Automations Attract Talent”
Let’s jump into Repeat Usage stats
“Let’s jump into Repeat Usage stats I’m going to show you We know who our customer isn’t We fit into their financial model We make Christmas happen 84% Repeat Usage Be a part of customer’s model Perception”
Less than 24 hours
“Less than 24 hours 12 people reposted on Linkedin 50+ leaders from Stripe were notified directly or tagged”
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Assel Saasstr slide deck
Assel Beglinova is the co-founder and CEO of Paperstack, a platform that provides working capital for e-commerce sellers. At 18, she moved to Canada from Kazakhstan as an international student without any connections. She went to school to study accounting, and pursued a career in the banking industry. When Assel got laid off during the pandemic, instead of looking for another job, she decided to take everything she learned and launch a company. She met her co-founder, Vadim Lidich, at Tea Club Toronto — a community Assel founded to help other founders with startup challenges. In the first year, the pair closed a pre-seed round of funding, and in the span of a few months, they were accepted into three prestigious tech programs: Google for Startups, Communitech’s Fierce Founders, and Techstars.
- Company revenue
- $1M
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How We Added $1m ARR Over the Last 12 Months During an Economic Downturn
How We Added $1m ARR Over the Last 12 Months During an Economic Downturn Assel Beglinova CEO & Co-Founder, Paperstack
Over the next 30 minutes I’m going to show you Founder-Led Sales: First 30 B2B Customers Build automations to reach customers at scale (Legally) Attract best performing employees of our competitors We know who ISN’T our customer We are part of customer’s financial model We make Christmas happen We broke Stripe Waitlist grew (ballooned) 500% Reached out and asked for help Hitting $1m in Last 12 months 84% Repeat Usage We Grew Too Fast
Our Revenue Growth
Let’s start with
Let’s start with hitting $1m in the last 12 months And how Paperstack scaled… How we onboarded our first 30 B2B customers This reaches customers at scale Legally! Best performers from competitors Founder-Led Sales Build Automations Attract Talent
CEO’s Calendar Assel’s calendar Q1 2023 ZERO Investors call, 30+ onboarding calls with fast growing ecommerce brands
Let’s jump into Repeat Usage stats
Let’s jump into Repeat Usage stats I’m going to show you We know who our customer isn’t We fit into their financial model We make Christmas happen 84% Repeat Usage Be a part of customer’s model Perception
Add full images using blank template
And now onto lessons from growing too fast I’m going to show you Stripe went down Waitlist grew 500% Reaching out and asking for help We broke it Ballooned Solution?
What happens when you grow 1659%
We hit our limit
Less than 24 hours
Less than 24 hours 12 people reposted on Linkedin 50+ leaders from Stripe were notified directly or tagged
Over the last 30 minutes I showed you We know who ISN’T our customer We are part of customer’s financial model We make Christmas happen We broke Stripe Waitlist grew (ballooned) 500% Reached out and asked for help Hitting $1m in Last 12 months 84% Repeat Usage We Grew Too Fast Founder-Led Sales: First 30 B2B Customers Build automations to reach customers at scale (Legally) Attract best performing employees of our competitors
Assel Beglinova CEO & Co-Founder, Paperstack