How I Bootstrapped To $100m Revenue Using Proficorn Secrets

Proficorn Secrets from $100m ARR Bootstrapped Netcore How Products, Pivots and People drive Profits at Netcore Rajesh Jain Founder, Netcore

Serial Tech Entrepreneur IndiaWorld: 1995-99 Sold for $115m Netcore: 1998-now $100m ARR 4 Acquisitions Both Proficorns Private, Bootstrapped, Profitable, Highly Valuable Blog: RajeshJain.com Updated daily About Me

Over the next 30 minutes I’m going to show you Building Profit Engines Acquisitions, Constellation Only Netcore Can Proactive Change Acquisitions 3B framework Employee-centricity Retention & Return Advisory Board Products Pivots People Foundation for Profitable Growth

Our ARR Growth to $100 Million 2008 2013 2018 2023 Founder  CEO B2C  B2B Email, SMS Focus + Martech + Full Stack+ SaaS GTM+ International + Acquisitions 2003 100 75 50 25 0

Let’s start with Product I’m going to show you Create Cashflows Invest: Products, Geos Tuck-ins Big acquisitions Strategic Investments Adjacencies Profit Engines Acquisitions Constellation Find a Blue Ocean in the Red Ocean

Multi-Product Strategy via Organic, Acquisitions, Investments; helps with Land and Expand Copyright 2023 Netcore Cloud Personalization Engine Unified Shopper & Product Catalog Interaction View Email Web App SMS Search Social Predicted Segments Predicted Content Predicted Channel Shopper Insights Product Insights Channel Insights Data Layer Inbox Commerce Website App API (CRM/LMS/CMS) Store Data Channel Data Platform Data PIM Data Marketing Automation Workflows WhatsApp APIs AI Driven Enrichment to Activation Maximize Shopper LTV & Predict Next Best Action

Profitability Narrative Inbox Commerce Progency (Product-led Agency) My Marketing Vision & Writings Customer + Catalog Data Email Shops Nudges in Journeys Digital Twins of Customers Products: Only Netcore Can Unique, Differentiating Capabilities Ideas Innovations

Let’s jump into Pivots I’m going to show you Avoid Reactive Shifts Think Long-Term Anticipate the Future Internal Team Continuous Scouting Build on a Thesis Better BAU Boosters / Bullets Breakthroughs Proactive Change Acquisitions 3B framework Stable Core and Disruptive Edges

2008 Stopped lossy B2C  Focus on profitable B2B 2007 Founder led  CEO ledStagnation  High Growth 2020-21 Tuck-in acquisitions to fill product gaps - Boxx, Hansel 2015 Added Martech solutions to SMS/Email Expansion beyond India Stage 1: SEA, ME, AfricaStage 2: US, Europe 2022 Big acquisition to add new product line and geo - Unbxd Pivots: Right Turn at the Right Time 2017-20

Exit Investors first Buy enough from Founders to give them peace of mind Incentivise for time-bound future upside for Founders and Key Management Invest for catch-up growth Buy-Side Learnings March 2023

Maximise Cash “Option money” to penalise if later tranche is not paid (for multi-stage deal) Reduce payment period If stock, have collars (floor and ceiling) Sell-Side Learnings November 1999

And now onto People I’m going to show you Longevity of Top Talent 2nd/3rd innings Compass Culture 25% Ownership Perpetual ESOP Liquidity No Firing in Tough Times Quarterly Reviews External Inputs Like a Public Company Employee-Centricity Retention & Return Advisory Board Culture: Icon and Storyteller

People: Professionals with a Compass Mindset CPO and CTO Chief Customer Officer CMO, CHRO, CFO Email Customer Engagement CPaaS (SMS, WA, RCS) Unbxd India North America International (RoW) Group CEO Functional CxOs Business Unit Heads Geo CEOs

Over the last 30 minutes I showed you Building Profit Engines Acquisitions, Constellation Only Netcore Can Proactive Change Acquisitions 3B framework Employee-centricity Retention & Return Advisory Board Products Pivots People

Building A Private Bootstrapped Profitable Valuable Exponential Forever Profitable Growth Building an Operating System for Profits

Rajesh Jain Founder, Netcore Cloud