How I Built a Media Company (within Gainsight)

Anthony is a B2C marketer trapped in a B2B body. He is the co-founder and CEO of AudiencePlus. Prior to founding AudiencePlus, he has served as the CMO of incredible companies like Hopin and Front. He's most proud of my work as the founding CMO of Gainsight where his team is credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.