3 Frameworks to Help Forecast
Three forecasting frameworks for the first three years, from cohort analysis to capital efficiency, plus how to set targets for the board
David Appel · Sage
Published March 15, 2023- Format
- SaaSOpen 2023 NYC
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3 Frameworks to Help Forecast & Inform your Board in Your First Three Year slide deck
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David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time as a Sales and GTM leader, his organizations have earned the business of >2,000 SaaS and Software companies, growing at 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team.
- Company revenue
- $2.1B
- Team size
- 11565
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