Created by: Ben Murray
Last updated: 28th Mar, 2024
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Ben Murray
Ben helps SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance. He helps companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance. From debits and credits to financial forecasting to M&A, his experience has not just been silo’ed in the accounting or finance track, but both sides of the desk. His operations background at several airlines has improved his ability to translate operational performance into improved financial understanding and foresight. His on-the-job experience as a SaaS CFO has allowed him to help thousands of SaaS founders and finance teams.
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Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.