Builder <$5m

9 Do's and Don'ts of Raising Capital

... Secrets pulled from 10’s of SaaS founders who pay me as Fractional CFO

Ben Murray has been a fractional CFO for 10s of top SaaS companies

In 20 minutes, he shares:

- The playbook he uses to help founders forecast their financials and raise millions

- 3 tactics on how to craft your numbers into a powerful story

- Most common mistakes founders make before they raise funds

Created by: Ben Murray

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Templates and Course Files

  • Video
  • P&L Format For Raising (Slide 6)
  • 9 Do's and Don'ts of Raising Capital - Slide Deck


Ben Murray

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Founder of SaaSCFO

Ben helps SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance. He helps companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance. From debits and credits to financial forecasting to M&A, his experience has not just been silo’ed in the accounting or finance track, but both sides of the desk. His operations background at several airlines has improved his ability to translate operational performance into improved financial understanding and foresight. His on-the-job experience as a SaaS CFO has allowed him to help thousands of SaaS founders and finance teams.

Revenue: $100KFTE's:2

Fast growing SaaS companies offer this course to their employees

Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

Fast growing SaaS companies