Private, Bootstrapped, & Profitable: How Rajesh Jain Scaled to Over $100M As a Solo Founder

“because first 10 years we were too small not growing and then we did something right we basically started email and SMS Marketing in India and those just turned out cash so it's just perfect I didn't have to put much money in this was so we're looking at your Revenue graph right now 2003 you get going it was 2008 was that like your first million dollar year maybe yeah around that time around that time what started working really well like 2013 2018 we're going to 15 so two things happened 2013 uh 2018 2008 to 13 basically the”

“you're like whoa that's a lot of digits uh you say what do I do with all this money and you say you know what let's bet it all let's spend 100 million bucks cash to go acquire unbox why'd you do this deal so so couple of reasons one is we wanted to look at adjacencies we want first we want to do a large deal we done a couple of small tucks where you sort of add on to the tech but that's not as exciting as a larger deal which can do which did two things for us number one”

“is we just don't want the platform add a thin Services layer so your platform becomes better and better every day it's what I call sort of Kaizen almost like the Japanese word continuous Improvement now as SAS companies most SAS companies are told not to get into services but the services layer actually can add a lot of stickiness so think of it as 80% SAS 20% services that thin layer I think can make accounts much more stickier especially when you're going to the mid to large- sized businesses and”

“selling if your customers are selling to b2c uh the removal of the friction of the clickthrough to a website or app I mean we have seen five times 10 times increases in actions uh and just look at our own behavior you know when you see an email you got to click through how many times we do it but if you can now collect first party data Etc all inside the ma uh you can do gamification inside the mail ask questions do run surveys in newsletters right inside the mail and”

“in India systematic invest monthly pay payments for for funds all of that's now happening inside email and the the game changer really is that this whole the the clickthrough friction which always hindered uh uh email ctrs now that goes away imagine if ctrs go up 5x 10x what does that do for brands that really helps them build deeper better hotlines for for with their own”

“SaaSOpen, September 2024 How Rajesh Bootstrapped to $110m ARR … then spent $100m cash on 1 deal Rajesh Jain CEO, Netcore”

“Unistack: Frictionless Omnichannel PersonalisationEnable deeper relationships, retention, and revenues Delivery to Engagement: Moved from marketing’s periphery to core”

“Acquisitions + Investments = Constellation Customers for Life Continuous Product Expansion is key: either in-house development or acquisitions”

“Myntra-Walmart Boosts Data Collection with Inbox Commerce 140% Increase in Responses”

“Photobook Reactivates Shoppers with Interactive Commerce 18% Increase in Active Users 400% Increase in ROI 100k Shoppers Reactivated”