How Issuu Got Acquired for 9 Figures in 2024

“did um uh as a company, we're doing just north of 30 million in revenue, profitable, um not not very profitable, but sort of barely profitable. And uh we sold the company for nine figures. Yeah. So, fair to say like a 4 to 6x revenue multiple, something in that range? Yeah. All right. Not six. I mean, uh unless you're AI right now, you're not getting north of five. I mean, there's the the There's all these companies”

“raising money, so in '21, given where we were at a revenue and growth trajectory, '21, you know, everybody was pushed to raise way more money than they wanted at higher valuations than were reasonable, and we're seeing a lot of fallout from that now, right? So, I wanted to make sure that we maintained our flexibility. So, instead of raising, we would have had to raise 30 million on a”

“terms moving forward. And this firm um continued to negotiate with us after we had verbally agreed, and kept squeezing and adding in more and more and more and more terms to the point where they started to demand um they wanted uh at one point an additional point in the company for each month that we didn't refinance the business, and wanted to charge us a penalty of a”

“they're great, I'll tell you. Um Larry Chew is a fantastic lawyer at Goodwin, and he helped make phone calls, and talked to people in the midst of this process that enabled us to navigate through both the term sheet and the contract way more efficiently than it would have otherwise. Did the terms drastically change between the term sheet signing and final One of the great things about working with Bending Spoons, they they didn't retrade with us. I don't think they've retraded with others, meaning changed the price. Terms”

“the 20 folks that you thought were going to buy you, that you thought were going to keep raising the price and quadrupling it, if that doesn't happen. It happens with AI companies. It happened with, you know, a few here or there, but it's pretty rare. At the end of the day, there's one to three companies that are right for that time, um, when you're ready to pull the trigger. You can stop and say, "I'll wait two years." or whatever, but If you hang out in circles like this all the time, you would think the $100”

“Watch out for covenants Low headline interest rate isn’t always best Cheaper than equity if clear use of funds $0 to $X00,000,000 Exit The Issuu story DEBT SCALE ARR EXITING $0 to $1m 7 years to $4m Another 8 years to $22m Paid bankers $2m+ All cash deal structure Lawyer/process and strategy”

“Issuu.com Revenue Growth”

“Bending Spoons Private equity playbook Deal 1 Deal 2 Deal 3”