SaaS Salary Benchmarks

Social Media Manager Salary Benchmarks

Compensation data for the Social Media Manager role at US SaaS companies, based on 35 verified salaries.

Quartile breakdown All SaaS roles

Base salary · US SaaS35 salaries

$75,000

Median base salary

Bottom 25% avg$28,155Top 25% avg$209,606

Average base salary: $101,406
Typical range (P25–P75): $66,300–$80,000
Salaries analyzed: 35

Hiring for this role? At the median, one Social Media Manager costs $75,000 a year in base salary.

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Overview

35 salaries

Social Media Manager Salary Overview

Bottom 25% AverageAverage of the lowest-paid quarter · 8 salaries: $28,155
Middle 50% AverageAverage of the middle half · 17 salaries: $72,229
Top 25% AverageAverage of the highest-paid quarter · 10 salaries: $209,606

Median Social Media Manager base pay by pay period

Per year: $75,000
Per month: $6,250
Every two weeks: $2,885
Per hour: $36.06

Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Social Media Manager salaries at SaaS companies average $101,406, with typical salaries ranging from $66,300 to $80,000. Based on 35 real salary data points from SaaS companies.

Quartile bands

Employees · annualized base

Detailed Social Media Manager Compensation Breakdown

Social Media Manager base salary by percentile band
Percentile Band	Salary range	Average Base Salary	# of salaries
Top 25%	$80,000 and up	$209,606	10 salaries
Middle 50%	$66,300–$80,000	$72,229	17 salaries
Bottom 25%	Under $66,300	$28,155	8 salaries

Hiring budget

Base salary · fully loaded

What Does a Social Media Manager Cost to Hire?

Budget for Social Media Manager hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level

Hires

One Social Media Manager hire at the median: $75,000 a year in base salary, $93,750–$105,000 fully loaded.

Cost of one hire by pay level
Per hire	P2525th percentile	MedianMedian	P7575th percentile
Base salary / year	$66,300	$75,000	$80,000
Base salary / month	$5,525	$6,250	$6,667
Fully loaded / year1.25–1.4× base	$82,875–$92,820	$93,750–$105,000	$100,000–$112,000
Fully loaded / month1.25–1.4× base	$6,906–$7,735	$7,813–$8,750	$8,333–$9,333

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Key insights

Social Media Manager Pay by the Numbers

The middle half of Social Media Manager salaries spans $66,300–$80,000: a $13,700 spread, 18% of the $75,000 median.
A 75th-percentile Social Media Manager earns 1.2× the 25th-percentile salary.
The Social Media Manager median is 11% above the median Operations, Finance & People role ($67,760 across 114 roles).

What Drives Higher Social Media Manager Pay?

Years of experience and proven track record
Company stage and funding (later stage typically pays more)
Technical expertise and specialization
Location and remote work policies

FAQ

Social Media Manager salary

On a median base salary of $75,000, a Social Media Manager at a US SaaS company makes about $6,250 a month, $2,885 every two weeks, or $36.06 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $5,525–$6,667 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 35 verified SaaS Social Media Manager salaries, the 25th percentile is $66,300 and the median is $75,000. A Social Media Manager at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $80,000 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $75,000, the fully loaded cost of a US Social Media Manager is roughly $93,750–$105,000 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

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