SaaS Salary Benchmarks

Digital Marketing Manager Salary Benchmarks

Compensation data for the Digital Marketing Manager role at US SaaS companies, based on 31 verified salaries.

Quartile breakdown All SaaS roles

Base salary · US SaaS31 salaries

$80,000

Median base salary

Bottom 25% avg$0Top 25% avg$116,667

Average base salary: $76,077
Typical range (P25–P75): $40,068–$110,000
Salaries analyzed: 31

Hiring for this role? At the median, one Digital Marketing Manager costs $80,000 a year in base salary.

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Overview

31 salaries

Digital Marketing Manager Salary Overview

Bottom 25% AverageAverage of the lowest-paid quarter · 4 salaries: $0
Middle 50% AverageAverage of the middle half · 15 salaries: $63,893
Top 25% AverageAverage of the highest-paid quarter · 12 salaries: $116,667

Median Digital Marketing Manager base pay by pay period

Per year: $80,000
Per month: $6,667
Every two weeks: $3,077
Per hour: $38.46

Base-pay equivalents before tax; hourly assumes 2,080 working hours a year.

Digital Marketing Manager salaries at SaaS companies average $76,077, with typical salaries ranging from $40,068 to $110,000. Based on 31 real salary data points from SaaS companies.

Quartile bands

Employees · annualized base

Detailed Digital Marketing Manager Compensation Breakdown

Digital Marketing Manager base salary by percentile band
Percentile Band	Salary range	Average Base Salary	# of salaries
Top 25%	$110,000 and up	$116,667	12 salaries
Middle 50%	$40,068–$110,000	$63,893	15 salaries
Bottom 25%	Under $40,068	$0	4 salaries

Hiring budget

Base salary · fully loaded

What Does a Digital Marketing Manager Cost to Hire?

Budget for Digital Marketing Manager hires at the 25th percentile, median and 75th percentile of this benchmark, as base salary and as fully loaded cost.

Pay level

Hires

One Digital Marketing Manager hire at the median: $80,000 a year in base salary, $100,000–$112,000 fully loaded.

Cost of one hire by pay level
Per hire	P2525th percentile	MedianMedian	P7575th percentile
Base salary / year	$40,068	$80,000	$110,000
Base salary / month	$3,339	$6,667	$9,167
Fully loaded / year1.25–1.4× base	$50,085–$56,095	$100,000–$112,000	$137,500–$154,000
Fully loaded / month1.25–1.4× base	$4,174–$4,675	$8,333–$9,333	$11,458–$12,833

Fully loaded adds employer payroll taxes, health and retirement benefits, software seats, and equipment at 1.25–1.4× base salary. That multiplier is a planning rule of thumb applied to this benchmark, not a surveyed cost figure. Commission, bonus, equity, and recruiting fees are not included.

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Key insights

Digital Marketing Manager Pay by the Numbers

The middle half of Digital Marketing Manager salaries spans $40,068–$110,000: a $69,932 spread, 87% of the $80,000 median.
A 75th-percentile Digital Marketing Manager earns 2.7× the 25th-percentile salary.
The Digital Marketing Manager median is 12% above the median Sales & Marketing role ($71,400 across 34 roles).

What Drives Higher Digital Marketing Manager Pay?

Years of experience and proven track record
Company stage and funding (later stage typically pays more)
Technical expertise and specialization
Location and remote work policies

FAQ

Digital Marketing Manager salary

On a median base salary of $80,000, a Digital Marketing Manager at a US SaaS company makes about $6,667 a month, $3,077 every two weeks, or $38.46 an hour over 2,080 working hours a year. The middle half of salaries (25th–75th percentile) works out to $3,339–$9,167 a month. These are base-pay equivalents before tax, and they leave out bonus, commission, and equity.

Expect the lower half of this benchmark. Across 31 verified SaaS Digital Marketing Manager salaries, the 25th percentile is $40,068 and the median is $80,000. A Digital Marketing Manager at a seed or Series A startup, or at a bootstrapped company under roughly $10M ARR, will often land between those two figures. Base pay typically moves toward and past the $110,000 75th percentile as the company adds headcount and ARR. Those stage bands are a rule of thumb applied to this benchmark, not a breakdown by company size, which the dataset does not report.

Budget for more than base salary. On a median base of $80,000, the fully loaded cost of a US Digital Marketing Manager is roughly $100,000–$112,000 per year once employer payroll taxes (~7.65% FICA plus federal and state unemployment), health and retirement benefits, software seats, and equipment are added. That 1.25–1.4x multiplier is a planning rule of thumb applied to the benchmark on this page, not a surveyed cost figure. Commission, bonuses, and equity sit on top where the role carries them. Also budget one-off hiring costs: agency recruiting fees commonly run 15–25% of first-year base, and a new hire takes weeks to months to reach full productivity.

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