How to Add $1M in SaaS Revenue: Compare Pages, Free Tools, Virality and Usage Pricing

It is December. The year is wrapping up, and the big question is why did 300 software founders join the webinar we just recorded on Wednesday, December 11? It was jam packed. We talked about three tactics you can use to add a million bucks of new revenue quickly. We talked about how to go viral even if your product isn't, and we talked about what we think the big trends are going to be in 2025. If you want

my full slide deck, all you have to do is click the like button here on YouTube and leave a comment below before Wednesday, December 18. And I'll update the YouTube description with the full link so you have the full Google slide deck. For now though, let's jump into the studio and learn together. If those of you, those of you that are showed up showed up here and have no idea where you're at, let me just get

your bear... Help you get your bearings here really quick. It is December 11. We are all preparing for what the New Year is gonna bring. We're trying to figure out how to grow. How are AI agents gonna impact our SaaS business? Right? What does this mean when everyone's moving to pricing per usage instead of per seat? How do we grow our revenue from 3,000,000 to 6,000,000? Or maybe you're bigger and wanna go from 10,000,000 to 15,000,000.

We have a new administration in The US and what's that gonna mean to the tax or the interest rates? If if interest rates go down, our private equity shops gonna be more aggressive and we're gonna see M and A pick back up again. What's that gonna mean for your valuations? We're gonna cover all of that today in the next forty seven minutes and then kick off again the new year. January 22 at 12PM Eastern will be

our new year's kickoff in, the new year. So today we're gonna focus on if you wanna exit and grow your valuation, what are growth tactics you should copy? Now, before I embarrass myself with this very young picture of me, Mary Beth, no laughing here. Okay? This was back in 2009 and I realized I loved money and so I could not be an architect. I was studying architecture at Virginia Tech. This is when I dropped out. The

local magazine featured me. I built a software company called heyo.com. Now before... John Gallagher, how do you remember Leisure? That's exactly right. It was called Leisure early on. I figured if I named it a French word, could charge more on my pricing page. That was a mess. That was a big failure. Did not work. Did not work. Guys, we are going to... We have folks in the studio managing the chat. I wanna give you permission right

now to just spam the heck out of the chat with your links. This is the only time you're gonna have to do this. So link me to your website, maybe three or four words on what you do. I see Michael saying, do you have live conference where we can all network? Michael, this is the best place for that right now. But again, feel free to spam the comments right now. Time control, Chris, good to see you

again. Great timesheet system. Who else? We've got funneling. Nick Sai, Ben Lass. So Sendspark in the house. Good to see Sendspark here. Great San Antonio success story. Joe Meyer, digital advisor. Bitfreighter is here with Brad. Brad, good to see you. Guys, it's good to see you. In studio, I see it it stops scrolling, so just always make sure that I can see the most recent messages. Otherwise, I can't read. There we go. Well me.a I. Strong-arm

is here. Great. It's... Guys, it's so good to see you. So let me very quickly embarrass myself. This was back in 2009. We bootstrapped this to about a million bucks of revenue. If you're bootstrapped, drop it in the chat. We love bootstrappers or capital efficient folks. I was bootstrapped and I remember telling my mom I was seeing my mom dropping out of college. She said, well, Nathan, how big is your team? Isn't that kind of weird?

Her first question in terms of measuring success was how big is your team? And I said, well, like, mom, we've got like, you know, nine, 10 people. So I immediately went out and hired 30 people. 19 years old, booj trapped $2,000,000 of revenue, and here's what my team looked like. Right? Our office in Blacksburg, Virginia, we were getting bigger. We were getting bigger. And then I said, guys, we've got a great team. And mom is going,

well, wait a second. How are you funding this thing? And I said... And then friends were saying, have you raised VC? And I said, maybe I have to go raise VC. So here's what happened. I'll let you read this highlight. This was a $2,000,000 series a on a 8.5 pre. So, guys, this is what happened. And I said, oh my gosh. Mom, I've made it. I've made it. I've got a huge team. I've raised VC. Boris

Last, David E. Who wants to who wants to see my cap table? Raise your hand. Anyone wanna see the cap table? Everyone wants to see a cap table. Here's the cap table. I'm gonna let you scan those labels on the right and you can laugh at me. Okay? You have permission to laugh at me.

You guys see that the adult supervision COO, another 9% dilution that was required buried in the term sheet in the closing docs that I had to bring in a COO. Right? So that was 9% dilution. You can see here, this was me. So in a million of ARR, I was already already already diluted down to 38%. Now I didn't know what this meant until I got this letter. And I want you to read down here in the bottom right. Can you see this number?

This was eye contact offering to buy my first company for $6,500,000 cash.

And I remember getting this, and there was a lot of negotiation. We finally got to the point where I was gonna take it to the board meeting. Yep. Ryan Ellis. Exactly. Guys, I walk into the board meeting. I'm 20 years old. In my mind, I'd already done the math. I'm going, okay. 40% of 6,500,000. I'm gonna pay a 25% effective tax. That means as a 20 or 21 year old, I have about 1,900,000 post tax cash

in the bank. If I do something very boring with that money and earn an 8% annual return, I'm set for life if I keep my monthly expenses low. I'd already pointed out, guys. I... I'm getting goosebumps talking about this because it was the worst day of my life. I walk into the board meeting. I say, we're gonna do this deal. Obviously, there was a very awkward silence and guys, what did they do?

We just raised a 10.5 post money. What did they do? Perry Perry's giving me the down thumbs. What did they do?

I learned the hard lesson that the second you take a dollar of outside capital, you you have effectively given up control. And it's at this moment when I said VC dollars are the best marketed dollars in the world. We are all convinced that we need it to be valid. It's just not the case. Now there are situations where you are going for such a big home run, you need VC. I'm not hitting that. I'm not knocking

that. What I'm trying to say and what you're gonna learn over the next forty seven minutes is that the lower risk way to build software and spend time with customers you love every day and also generate personal wealth is to raise less than one x your ARR, stay in control, and do what you want with no board. Okay? We can get an amen for that. Right? This is this is the path to feeling really freaking good

every day. So that's what we're gonna learn. We've got 64 slides to cover. Here it is. Alright. We're gonna cover these 64 slides. And as we think about these nine case studies, so those of you that just joined, again, we're expecting about 150 CEOs live. I think you guys can see the Zoom counter. I can't. So correct me if I'm wrong, but again, we we should have somewhere around a 100, a 150. We love to call

this the largest SaaS gathering CEOs every month, and I love you that you guys are here. We're gonna focus on nine case studies directly from CEOs. These are the nine case studies on my screen right now. So I'll let you scan these nine real quick and pick your favorite.

Which one is most relevant for you? Just type in the chat. Nick Tsai said ClickFunnels. Just pick a favorite. Gina Kimble, I wanna see what you type in there. What's your favorite? Which one of these nine are you most interested in? Nathan is saying AI agents. A bunch of folks mentioning Clay. A lot of agents. Variable sales from Charles. Nick Seigen said ClickUp. Andrew Norris has backlinks. Pablo, okay. Good. Guys, there's a lot of... You can

see the comments. There's a lot of folks interested in these. So we've broken up the next... Again, so it's 11:10AM central. I'm gonna stay right on time because your time is valuable. Over the next fifty minutes, we've broken up into three sections. The first section are three tactics where you can add 1,000,000 of revenue quickly. That includes going from 0 to 1,000,000, so your first million, or if you guys are already at $4.05, 6,000,000 of revenue,

all these tactics will help you also add an additional million. The second section is all about virality. Now when you guys read blog posts about this on LinkedIn and you hear about someone going viral, many of you guys, if you're like me, you get frustrated because you go, well, of course, you're a document signing company. Of course, you grew using virality. You need two people. I can't do that because my product isn't viral. Right? So this

whole section is gonna be about how to go viral if your product isn't. And then lastly, we're gonna talk about the future. What is AgenTic AI? What is price per usage? What will it mean for your niche and your SaaS company? That'll be for the last ten, fifteen minutes. I'm pumped talking about this stuff. I can't wait to share this with you guys. We ready to rock and roll? Let's round of applause for a minute. We're

ready to go. Larry Fisher, good to see you, John. Adam Pearl. It's gonna be fun. It's gonna be fun. So let's jump into the content. Now here's the framework I want you guys to think about. We're only covering nine tactics today. When I look at all 3,000 podcast interviews I've done with SaaS CEOs, there are 33 growth tactics that pop up over and over, Sherwin Glenn and Ronan Barrett. These are the 33.

Let's put these in a framework. Let's talk about fast growth tactics on the left, slower ones on the right. Cheap ones at the top, expensive ones at the bottom. And let's plot based off the color, which is the job title.

Right? So yellow is your paid internal team or your paid, you know, agency. Right? Orange is your content team. And what's important as we go through the next forty six or so minutes is to understand how to move through these growth tactics. Lisa Ann said, this is my all time favorite slide. Lisa Ann, unmute yourself. Anyone agree? Lisa Ann, why do you say this is your favorite slide?

Because it aligns with what is also successful in our organization and I love seeing it validated, but I also love to see where we're going to focus our efforts, in the future.

We love that. Guys, I'm gonna give you a little insight into Founderpath's content strategy in 2025. We're just gonna go deep on every one of these. So we're gonna... When we're recruiting CEOs to speak at our events, it's gonna be per tactic. When we're writing blog posts, it's all gonna be per tactic. When we launch a glossary on Founderpath and a how to guide, it's gonna be for each of these tactics sorted by revenue ranges. Right?

So if you guys are experts in any one of these, we'd love to feature you on one of these webinars, on one of our stages in person, etcetera. We'll build this together over the next twelve months and it'll be a living document. So Lisa Ann, I'm glad you enjoyed this slide. Now, if you guys are under 1,000,000 of revenue, which quadrant do you wanna start in? Upper left, upper right, point. You can point. You can point

which quadrant? Oh god. Now I feel like I'm on drugs because everyone is depending on your flip screen or your not flip screen. We want... Exactly. You guys said it. We want cheap and fast. Right? If you're bootstrapped and pre revenue, you need stuff that works quickly that cost no money. Right? That's upper left. So that's less than 1,000,000. Only after you have more than 1,000,000 should you experiment with things in the upper right. Right? Things

that are a little slower but still cheap. And then once you have scale and only then should you go to these items below the line because they cost money and cash is king and queen. We love queens too. Okay? They're king and queen. 3 to 5,000,000 AR bottom left. Once you're above 5,000,000, start playing down there in the bottom right. Thumbs up. Are we aligned on the framework? Are we good to go? Okay. We're aligned. I'm

feeling the energy. I see all the thumbs up. Let's keep moving forward into the content. Now we're gonna cater a bunch of the content today specific to where you are. So I'm a launch this poll right now. Out of curiosity, what's your guys revenue range today? Who's pre revenue, which we love? You gotta start somewhere. Who's 500 k to 4,000,000 of ARR? Where is everyone? You should see a poll on your screen. Go ahead and answer that for me so we can customize the next six slides.

And what's cool about this, again, we want this to feel like a backyard barbecue with a hunter of your best friend just hanging out. We're gonna share this slide back to you here in a second so you'll see exactly who else here is live. Okay?

All right. We'll give you guys six more seconds. Three, two,

one. And we're going to end the poll. And then I'm going to share it with you here on the screen. So let's look at these results together. Okay? 25% of you are pre revenue. There's 28 of you live right now doing more than 4,000,000 of revenue, and then a huge chunk of you guys are between 500 k and 4,000,000 of revenue. Over 80% of you are actual CEOs, which I... Raise your hand if you're the CEO

or founder. You own a big chunk of equity. Raise it high. Guys, look around. Scroll on the little Zoom screen. Go backwards and forwards. I mean, this is the largest gathering of SaaS CEOs altogether learning every month. And sorry for the studio crew because everyone throws their hand up and messes with our thing, but you guys will fix that. It'll be fine. Alright. Let's jump into section one. Let's jump into section one here. How did ClickUp

get 1,538 clicks for free early on? How did ClickFunnels get 6,300 backlinks without paying an outside agency? How did metadata build a Trojan horse for content creation? And Gil, if you're here with metadata, throw your name down there in the chat. Just say hello so I know that I can unmute you here in next the couple minutes as we go through this content. Alright, let's jump into... Okay, let's stop sharing the poll. There we go. I

stopped sharing it. Let's get into this first question. How did ClickUp break their first $10,000,000 of ARR? Now, if you're not familiar with ClickUp, you guys can go right here, you can look at my screen, I'm gonna show you their revenue graph. I'm gonna type ClickUp here, I'm gonna click it, and let's just scroll down here to the graph, right? So 2016, 2018, 1,000,000, 37,000,000 right by 2021 scaling from there.

And when you go down and look at how they funded the business, right, they bootstrapped or they stayed fairly capital efficient. These convertible notes here were from the Founder who had a prior exit. They didn't raise outside capital until 2020 as they scaled. So let's go in and take a look at how they did this with compare pages. Now, these are a couple compare pages. One, two, three, four, five, six. Do you guys know which compare

page gets the most traffic per month? If you had to guess just based off design, one, two, three, four, five, six. Jimmy held up three. You guys can hold up fingers or type it in the chat. Larry's guessing one. Larry Fisher. Joseph is saying 4. 123456. What do we think? I'm seeing some threes. I'm seeing some one. There's a... It's a wide variety. Right? It's a wide variety. Right? Let's jump into these. Let's jump into these.

Right? The best, most productive compare pages. I guess before I jump into this, I take it for granted sometime. If you don't know what a compare pages type no in the chat, please be vulnerable because then I'll spend like another minute just explaining it really quick. If you don't know what what I'm talking about type no in the chat. And Jimmy's like, maybe. Who know... Guys, who knows us really well? Unmute yourself. If you know compare pages really well and you're doing it yourself, unmute yourself. Anybody?

One wants to.

There we go. Yourself versus your top competitors.

Alright. Brendan Booth. Say it again. Brendan's brave. He unmutes himself. Brendan, so what's your company and what... Defining ComparePage. What does it mean?

So my company is Ricoh dot ai. We're a cybersecurity startup. But basically, you want to highlight your top competitors and quickly summarize why your company.

Exactly. Exactly.

And it's going be simple. That's why I think it's number one.

Yes. It's very easy to execute. Remember, it's cheap and fast, right? That's what we're talking about today. This is an example of a great page. Now you might look at this and go, why is this a great page? I don't know what it means. You know, it's basically ClickUp versus Asana. You know, what makes it a good page? There's a couple of things that I want you guys to write down or screenshot or whatever you have

to do. The first, in the headline of your compare page, you wanna search the number one reason you beat out competitors. It's not the same for all of you. One of you, you might win against competitor x because you're faster. You might win against competitor y because you're cheaper. You might win against competitor z because you have better support. So each compare page, the h one tag, that top SEO headline should align with why you win

most frequently. Okay. And you wanna include keywords that people use when they're searching in chat GPT and Google search. Like what is the top competitor or the biggest alternative, right? Or the top 10 alternatives. Next, you wanna do this checklist approach. The biggest mistake people make here is they just shit all over their competitors. You don't wanna give your competitors all Xs because then you lose trust with the reader. Now they already know you're biased because

it's your compare page, but try and really be factual in your checklist. Try and be unbiased. Right? Try and be unbiased. The bottom three sections, you wanna do this. Try and get quotes from customers that actually switched and put those specific ones on those compare pages. So I switched from Asana to ClickUp because of x, y, and z. Very powerful. Next, the call to action section. The biggest mistake people make on this button on their compare

page is they say sign up for free. No. You wanna make the button actually say the biggest reason you win. If you're cheaper, say compare prices. If you're faster, say compare speed. If you have more features, say compare features. Guys, thumbs up or down. You with me? Is this sort of hitting home a little bit? Tactical stuff? Okay. Good. So this is all making sense. And then lastly, the SEO sub headlines. You wanna use things again

like top competitor to x, easier to use, cheaper than. Because ultimately, five years from now when Google search is dead and everyone is figuring out what software to buy by using ChatGPT and Claude and all these other tools, you're not gonna show up in those AI results unless you are writing your SEO headlines the same way someone searching would talk to one of those chatbots. So write your headlines in that way. Write your headlines in that

way. Okay. So that's the summary. Now here's actually the actual data behind ClickUp's page. This is the traffic they get. Now you'll see on the left, if you add up all that organic traffic from all their compare pages, it's well over 1,500 clicks per... This is monthly. What they also found though is this is the highest intent traffic and buyers. It's the biggest return they have on their ad spend, which is why you see them putting

a bunch of paid behind the organic free strategy as well. So this is compare pages. The question was, how did they break revenue early with cheap and fast growth tactic? The answer when the early answers was compare pages. Let's jump into case study number two out of nine. How did ClickFunnels get 6,300 backlinks? This is ClickFunnels revenue growth.

This is ClickFunnels revenue growth.

Now I see someone just asked in the chat, will this be shared, the recording? Now guys, a bunch of you guys, I'm gonna put this in the chat. I'm gonna send it out to everybody here right now.

Everyone will receive the full slide deck and the recording six days from now. Those of you that paid $47 to get it early will get it two days from now. Right? So that's what that Luma FP three link is. If you want it early and quick, you can go back to Luma three and buy the fast version. Otherwise, everyone will get it in six days. Alright. Let's go back to ClickFunnels here. How they build the backlinks? This is the page. Look at this page. This is the page.

What is... This thing looks ugly. It might as well have Cosmic Sans font. You're telling me, Nathan, you can't be... You're kidding. This page has 6,300 backlinks? What is this?

What is this? Well, do you guys remember the HubSpot website grader or how security scorecard launched their free reports? The concept here in terms of the gross strategy is free tools. Free tools. And the biggest mistake most of us make when we think about free tools is we think expensive and slow. These tools, I'm gonna show you them. Okay? They're not rocket science guys. Like, let's go down here and look at the private... It's a

privacy policy generator. Right? You click it. It's like a super simple template with an opt in here. This is easy stuff. So a lot of... You know, the invoice generator. Let's look at that. Same thing here. You upload a file. It's like an output. Right? It's like some input field. This is super simple tech. All of these things, you can screenshot this page, go on Fiverr, create a job, and say, please, or missus Freelancer, build me

a version of this for my industry. Right? You can execute this free tool strategy for under $250 per free tool. I mean, just giving you some ideas here.

Right? Per free tool and get it live. Now you guys... Some of you guys do this already. If you have your own free tools and those landing pages are working for you, you have my permission to put them in the chat right now because others can click and get ideas. So this is how we teach each other. Again, if you have some sort of free tool or a landing page where you like auto generate free reports

or something and it's working, don't give me the bad stuff. Okay? Give us the good stuff in the chat. We wanna learn from you. Right? So you can see the ideas here, a lot of different ideas. And when we go here and move forward, guys, here's the traffic.

Here's the traffic. So this is the clicks per month. And see, love this. You guys are all teaching each other. Right? So you can scroll up and down the chat here and see some of the folks posting their free tools ideas. Right? But 3,900 clicks. But the bigger issue is or the bigger thing is this. This. Raise your hand if you guys know SEO and you know what Doctor means. Who knows what Doctor means? Alright. John

Hart, teach us real quick. What's Doctor mean? Unmute yourself. What's Doctor mean? It's domain rank. It's, how powerful a site is. And what are one of the key drivers of getting a higher domain rank up to 91? Links. Backlinks, guys. It's backlinks. Most of us are lazy. We go try and hire a backlink agency and they say, we'll give you a backlink for $200 and we'll go get a thousand, you pay $200. Or you could go

pay a Fiverr freelancer $250 five times and launch some free tools. Right? And generate backlinks to drive up your domain rating. Right? Domain rating... Look, Kyle, I don't agree. I I don't disagree with the comment you just left. Right? I wouldn't focus exclusively on Doctor. That's an output, but the input is backlinks. And the input that you guys control as founders and growth folks is the free tool, launching the free tools. This worked great for ClickFunnels

and it boosts the entire site. Let's jump into case study number three here. How do you get a 100 experts in your space to teach for you for free? And Gil, if you're here, just type here in the chat and I'll sync to you since this is your event and I'm basically analyzing your own strategy here. Right? But Gil at Allush at Metadata, right, launched this tactic. Right? It's a digital event. Right? How do we host

our own digital events cheaply and quickly? Now, a lot of people mistake these digital events. They go, oh, it's a conference. They wanna make money. But let's take a deeper look at this. Let's actually go to the landing page. Right? Thedemandevent.com. And you see here the event from 2024 and the other ones. And you see here, you get the webinar replays, you get the recordings, etcetera. Right? A lot of output for one digital event. But let's

move forward here, guys. What are the other assets? Let's think like an investment manager, like a capital allocator. What are the other assets that a digital events creates? Put it in the chat. I've got some ideas here on the right, but what are the other assets that get created?

Come on. Throw your best idea in there. Ben Lash, short form clips, Nick playbooks. What else? Joe community. Exactly. What else?

Ebook says Larry. Yep. Customer test. Exactly. Slides, blog posts, brand new. You guys nailed it. You nailed it. The slides, the recordings, the transcripts, roundtables, infographics. You guys, these are all great ideas in the chat. So here's the biggest mistake that a site like Demand 24 makes. Right? When you go in and look at this, let's go look at one of the recordings. Let's do this one. Look, it's great that they have the video here and

it's great they have the slides. But if you guys get an email and says you missed demand 24, all the replays are available. Click here to view. You're very unlikely to engage in that. What you actually wanna know is what slide has the most data on it relative to your niche. So the subject, hey, Joe Meyer, you missed the event, but click slide 63 in this keynote because it's relative to your niche and your price point,

it's gonna be way better than click here for a YouTube recording. You can't do that kind of in-depth tagging unless you go invest in the transcripts. Right? Let's look at another one. Again, golden hour. We love audience. You know, I love what obviously that crew is building. Right? But you go here to the replays and it's same thing here. Now the interface here is a little nicer. Right? And it looks like they're charging for it too

now, which is, oh, that's an exclusive. Let me go to not exclusive. Alright? So so again, nice video here. They even have the transcript. But again, people don't know what to search for in this transcript to find the parts they want. What I like to do is just go, listen. Just tell me your revenue. Do they mention revenue anywhere in the in the chat over here? Okay. Let me go watch that segment. Right? Because they're gonna

hopefully talk about real concrete data points. So the question is when you build one of these online events, what you're actually doing is building. It's basically your one day studio where you're convincing a 100 experts to create content for you so that you don't have to go pay your own content team. Right? Who probably isn't gonna be as good as the CEOs anyway that you invite to your event. This is hard for me to teach because

I don't quite know how to teach it. It's way easier for me to just show you guys and and make you sort of feel it. So let me drop this link in the chat. Here, you guys can feel this yourselves. Go to that link I just put in the chat. When we do our events at Founderpath, and let's all scroll down here together, we put all the recordings and the slide decks, but look at what else

we generate. You guys just mentioned it in the chat. You said, oh, that's going to waiting room participants. Let me go to everybody in the meeting. Is that working, guys? Does that link show up? Alright. Go feel this for yourself. It's gonna be way more powerful than me showing you on Zoom. Go feel this for yourself. Okay? As you go down this page, you're not just getting the recording. You're not just getting the slide deck. Henry

Shuck, we made him give give us his actual LOI that he got when he was 27 years old, and you can download it up there at the top. These are artifacts, infographics. Let's scroll down the screen a little bit. Let's say you're Adam Pearl or you're John Armstrong watching and you're going, Nathan, I don't know where to start. Guys, see my mouse? Click this button right here. Click this button.

What do you see when you do that? Click list. Now everything is sorted and tagged by the CEO's revenue and what the slide deck focused on, founder strategy, engineering, marketing growth, sales, customer success. So if you're on right now, maybe Michael Flotto, I'm guessing, but let's say you're 2,000,000 of revenue trying to go to 5,000,000 and you want more, courses on marketing and growth, you could click right here, 12 courses, and

we'll instantly show you all the data from that segment. Now this is obviously a huge SEO play as well. So I'm not gonna go I'm not gonna go in here and talk about, like, our full strategy. You guys can execute your own ideas here, but the point is hosting a digital event basically creates all the content you need for the next two years. Right? You just have five stages of twenty minutes each in one day, and

you get a 180 pieces of content from folks in your space. Now maybe you're not quite sure what to search and you just wanna say, you know what, Nathan? Just show me what you guys got on growth. Right? You could just type growth. Now how is this working? Well, the only way this works is because all the transcripts are loaded into our back end. To give you a quick teaser to what we're gonna be talking about

about seventeen minutes, what you actually wanna do with this transcript data is build your own retrieval augmented... You guys know where I'm going? Rag. A rag database behind your LLM so that when your user base asks questions to the LLM, it talks to the rag and gives them content back they can't get anywhere else on the Internet because you own the content. You're now Walt Disney, and your IP is Cinderella and Mickey Mouse. Each speaker is

a piece of IP at that point. You see what I'm saying? This is how you think about content about... Yeah. You want Snow White? You can have Snow White. Okay. I get the seven dwarfs. I like a seven to one ratio. Okay. But this is how you guys think about content. Did that land? I don't know. That's the first time I've talked that. Thumbs up or thumb. Did that land at all? Maybe. Okay. I'm not quite

feeling as much energy on that one. So maybe we'll skip that in terms of future growth tactics. But again, you guys now have that database. So summing up section one, I showed you the six part template to use for your compare pages. I showed you how to use a free tools by using Fiverr freelancers to generate thousands of backlinks like ClickFunnels. And we talked about how to use a digital event to set your content up for

the whole rest of the year. One day, huge output. Alright. Guys, on a scale of zero to 10, before we jump into section two and three, the next six case studies, on a scale of zero to 10, 10 being you learned at least or got at least one idea here in the first thirty three minutes, where are we? Zero to 10, 10 being you got at least one idea. Zero is like you're bored as hell. You

wanna go get Chipotle for lunch. You're hungry. You wanna leave. Okay. Anoop said three. Kick Anoop out. Anoop is gone. Everybody wave to Anoop. Anoop. Bye, Anoop. Anoop said three. Bye, Anoop. We love you, Anoop. I'm just kidding. That's terrible of me. I know it's terrible. Whatever we have fun. Okay. I'm allowed to have fun. It's my webinar. All right. Let's jump into section two. Let's jump into section two. All right. Virality. Virality. How many of

you guys believe you have a not viral product? Type not viral in the chat. I'm gonna type not viral, but I think we have a not viral. I know we do not have a not viral product. I know we don't because it... You could just do it with one person. There's no teams. There's no invite your friends. There's no, like, you need two people to sign a document. We're just not inherently viral product. Alright. Let's talk about this first with PandaDoc. Here's PandaDoc's revenue growth.

Here's their revenue growth.

Guys, how are feeling at the backyard barbecue? How many people do we have? Can't... Again, can't see. What do you put in the chat? What do have? A 150, a 180, a 170? We love CEOs. We love the CEOs. We're having fun. Alright. PandaDoc in the early days. Oh, three twelve. Very cool. We love that. Dror is here. Dror, you must have been somebody that picked Dror's... Dror, unmute yourself really quick.

Oh, no.

Alright, guys. I'm gonna grill Jor. Give it up to him so he gives me more information. Come on, Jor. We're rooting for you. Give me all your data. No. You've said this before. You guys just passed what? 50,000,000 of revenue. Right?

Yeah.

Say it louder. I can't hear you. Yes. 50,000,000. Right? And and guys, it's coro.net. So, if you have a 50,000,000 revenue CEO making up and down these webinars every month, carve it up. Lu.ma/fpfour. January 22. Don't miss it. What is CORO focused on to grow from 50,000,000 to a 100,000,000, Dror, growth wise?

So our focus was a very aggressive go to market identifying really, really understanding our ICP and going after that ICP very aggressively.

Yep. What do you guys think you'll... What's your target? What do you wanna grow percent wise year over year end of 2025? You wanna grow 30%, a 100, 20%?

Somewhere between 80 to a 100%. 80 to a 100.

Well, hey, we're rooting for you, man. Thanks for jumping on. Alright. Guys, again, luma.mp... L... Luma/fp4 in the chat if you wanna reserve your calendar for next month. But here's Panadoc's virality. I don't have to teach you this. You guys already know this. Right? PandaDoc is inherently viral because it takes two people to sign a contract. One user turns into two. Here's the math that I want you to pay attention to. I'm gonna pause for sixty seconds so you can digest this slide. It's kind of complex.

And when you have an answer for my question, type it in the chat. Should you focus on number of invites or acceptance rate? If you are the head of growth or the CEO at a company, you're trying to juice a virality, whether it's organic or paid or something else, what should you optimize? Number of invites or acceptance rate? Okay. Kyle saying acceptance,

some invites. Okay. I would say it's like 70% acceptance in the chat and the rest are saying invites. All right. Let me show you the next slide. Should you focus on the viral coefficient on the last slide or how fast you get someone to invite one of their friends to your tool? The cycle time. So coefficient or time?

Coefficient or time? There is no debate here. It is very clear. And the answer is time. It is much better when a new user signs up for your platform to get them to invite someone else fast. One person fast versus 10 people slow. Right? One fast versus 10 slow. Now let me break down. You can see sort of what that means here. Right? The red is fast cycle time. Right? Now, a lot of you guys have a product that

is not inherently viral in terms of a viral coefficient invites being sent out, etcetera. So what we want to focus on now are ways to manufacture virality that any of you guys can do. So let me rephrase that. These are economic incentives you can use on your new users or your freemium users to get them to send invites faster,

send them more, and increase the acceptance rate. Let's learn from Nathan Barry here at ConvertKit. Now I had a great interview with him. He does it better than I do. Listen to minute thirty eighteen. This is right out of the podcast. Let me play this here and hopefully this works. Guys, when I click play, if you can hear the volume, just give thumbs up so I know it's working. Ready?

This year... So last year, maybe we were driving two to 3,000 visitors a week through Powered by Links. And then after launching Freemium, scaling that up, we're now driving 14, 15,000 visitors a week from...

Did you guys hear that? 14 to 15,000 clicks a week from Powered Buy, and that number was up from 2,000 a week because of their freemium plan. So they launched a freemium plan specifically to create an army of marketers, and it juiced their clicks from 2,000 a week to 14,000 a week just from Powered Buy. That's why I say if you're gonna do a freemium plan, don't just launch freemium plan. Also launch, you know, the powered

by logo. Right? And also launch an affiliate program. So I'm not gonna give the full interview here with Nathan. You can go look it up if you wanna read more, there on YouTube, but that's the power. So number one, to manufacture virality, again, those powered by links. Number two is what Expande has done. Here's Expande's revenue graph.

Okay. So let's look at what Expande has done. Right? This is their affiliate program. Look at the commission structure across the bottom of my screen.

Real quick guys, the powered by links for those of you that are not... That are... That are confused. If you use ConvertKit for free, every email you send will say powered by ConvertKit at the bottom, people click it and then more people come in. Right? That's what powered by means. You make people pay to remove your branding from that installation. Right? That thing that you help your customers do. Let's go back to expanding though really quick.

Right? This is their payout structure. Many of you guys have an affiliate program? Type affiliates in the chat and specifically put it all caps if they're driving a... You a lot of revenue. Right? You know, a $100 of MRR, $200 of MRR. Then last, can you tell me what your numbers are? Like, what MRR have affiliates driven you?

At Sendspark, it's probably, I'd say, close 20, 25 k new MRR every month Wow. Standpoint.

Can I act? Can I put you on the spot? Can I ask you what your total ARR is today?

Wouldn't wanna reveal that. I think Bethany might be on the webinar, mate. But

Oh, woah. You're SenseSpark. Yeah. Yeah. Yeah. Sorry, Beth. Yeah. Bethany, let me get Bethany so you don't get in trouble. Bethany, are you here?

Yeah. I'm here.

I won't... Okay. I won't ask your revenue because I know you won't share, but can you quantify, like, to some degree, like how successful or not your affiliate program has or has not been so others can learn? Just teach the rest of the founders here.

Yeah. It's it's actually been surprisingly successful considering that we haven't put a ton of effort in. So I bet if we did more, we could have it be really successful. But we've done a little bit like, and just to prove out the concept and it's been pretty strong.

Can you tell us how you decided to determine what to pay out affiliates when they drive you customers?

We have two tiers. So one is like general, like 15%. And then we have a premium tier for like affiliates that we've sussed out that we know they like have a YouTube channel or something that's more relevant. And so for them, we pay we pay 20%.

Okay. And is that 20% in perpetuity or just for year one?

It's perpetuity. But honestly, like, we might change it. Like, that's something we just started with. And I was thinking about changing it to have something that is, like, shorter term so it doesn't go on forever, but it's, like, higher, like, maybe 40% for your first, like, six months or something. Because I think people like making more money upfront, and it's, you know, worse for us to pay out forever. So it's still a little bit influx.

Well, guys, if you wanna check out Sends Bar, I use it to send custom videos. I record the video once. I use the word watermelon, which is the same as a merge field in email, and they replace the word watermelon with the the name of the person I'm emailing. So every video, it'll say, hey, Axel. I want... Or hey, Jim or hey, Jimmy. But really when they're recording, I'm saying, watermelon. Bet... You guys recognize it. You replace it. It's a great tool. So... And you guys seeing John Hart saying it's great. So there's their link, in the chat. Bethany, thanks for being so transparent there. We appreciate it.

Oh, thanks.

Alright. So guys, here's what I'll tell you. There is no right rule about how to launch an affiliate program. What I will tell you though is that most of these affiliate programs are run on these eight tools. Your competitor is probably running their affiliate program on one of these tools. Right? Then why is this powerful? Well, because when you have this slide, once you get the recording or whatever, you can go in here. Let's go to GetReditas. And Yaron, are you live?

I am.

Ah, he's here. Amazing. Okay. Real quick. Just like the two... Give me thirty seconds on what Reddit is.

I mean, we help SaaS companies to set up an affiliate program, and then next to that, we have an affiliate network. So besides, I guess, just setting up the program, we can also help them to get inbound requests from affiliates.

So guys, the reason we like this is guys, you can go here, look, you see what everyone's paying. If you can see my screen, you see what everyone's paying, right? So maybe you wanna know what Miro, right? You know, you're on just close Miro. What is Miro paying on their affiliate program? Well, here it is, right? They're paying for thirty a twelve month duration. They don't allow you to get commissions via paid search ads, Right? You

can sort of see how they structure that. This is also a great way. One of you said, how can you track links? Yaron, folks can use GetRedis to manage the affiliate program, like to give links out to their users to track. Right?

Yeah. Correct. Yeah. Like the affiliate management tool should provide you the links to actually do all the tracking for you.

Yep. So guys, if you wanna go explore, like that's the link to the Reddit marketplace. You can see right there, your competitors will probably be there. You can also look at PartnerStack, FlexOffers, Tolls. Zinfi, ShareASale, Rewardful, and First Promoter. I guarantee your competitors are one of those tools. So go explore what everyone else is doing and then build your own. I don't have time to dive into each of these tactics, but the biggest challenge folks have

once they set up the program is how to get new leads, like new affiliates. My favorite tactic... Bethany, who's the biggest... Or Ben, who's the biggest competitor to SendSpark? Like like a... Like the biggest? Like someone with, like, a 100,000,000 or Vidyard.

I mean, Vidyard or Loom. I'd say those two tools primarily.

Alright. Let's do this live and see if this works. Now I might get egg on my face here, but let's do it anyway. What we're looking for is how to recruit more Sendspark affiliates. So how might we do that? Well, we could just go in here and search Vidyard webinar because what we should get is a bunch of affiliates posting the Vidyard webinar replays, right? Or Vidyard like, or like tutorials or things like that. Right? So

let's go look. Okay. This is Vidyard. This is Vidyard. So that's, that's not useful. This is 10 bound, but only 17 views. That's not useful. It's not worth recruiting them. Four years ago, 164. Okay. So this one, look, I'm getting an egg on my face. Right? Like, it didn't quite work with this one. Vidyard, that... But that's Vidyard. We wanna find influencers basically that they're recruiting. No. That's that's different.

Go ahead. Nathan, a a quick tip for the the group. There is a way that you can interrogate backlink URLs. They have specific affiliate codes in in backlink URLs. Like, there's, like, specific codes that show that they're an affiliate. So if you use, like, a SEMrush or something like that, you can actually mine mine those backlink URLs to find affiliates that are already promoting Vidyard as well.

I love that. Look. Here's a good example, actually. I'm wiping the egg off my face now. Right? Rob. Right? He's not with Vidyard. He clearly is a Vidyard affiliate. Right? He's promoting them. And if we go down here, I'm gonna guess in the description we're gonna see a tutorial, right, which links to his, links to his... A bunch of his affiliate links. You can see them all down here, right? So this is someone that Senyard could

go after because they've already proven they can get views for this kind of content and Vidyard, right, is in the title, it's what they're promoting. So that's what we mean by using YouTube. You can also go to pave.com. I'm not gonna give a tutorial of this, but pave.com lists a bunch of newsletters in the b to b SaaS space and tells you what the writers of the newsletters will charge to put your ad in their newsletter

along with cost per click and things like that. So that's just paved.com. Write that down. Check it out later. Lastly, if you wanna recruit affiliates, the biggest one you can get is whoever has the Wall Street Journal bestselling book in your space. If you're building a product led SaaS company, well, go recruit Wes Bush to be your lead affiliate because he's a great writer content creator, but he doesn't have his own software yet. This is what, this is what, now I'm gonna forget it. What's the company, called? Is it nine ninety

io, right? Built in EOS software. And how do they promote it? They use traction, the traction book and the EOS community, EOS book. Right? So that's how this all works together. Alright, let's wrap it up section two here. We've got fourteen minutes left in the webinar. Here is section two. We talked about how to go viral if your product isn't inherently viral. Talked about PandaDoc, Powered by Lynx, and the referral program. I'll give you ten more

seconds to review this before we get into our last section and the last seven, eight, nine case studies. How are our energy level now? Joe, you... Joseph, you wanna unmute yourself? How are feeling, man? Joseph Meyer, he's having a blast. How are you, man?

I'm good. Sitting here in Palm Beach, enjoying the weather. So for everybody who's cold, feel for you, but, a lot of great stuff. This is a fire hose. Thank you

for rub it in. Just rub it in, man. Where's your tan? You gotta get that you gotta get that Palm Beach tan going.

I've been in the office since 04:30 this morning.

Fair enough. Hey. It's always good to see you. I know you always carve time out your month to join, and I just want you to know I I see you and we appreciate you coming on and contributing every every every month. Alright, guys. Let's wrap up here with section three. Now, you might be looking at some of these tactics going, I'd love to do these, but they would require like a little bit of capital, maybe 50

k, a 100, 200 k. Well, we're gonna launch a poll really quick. We're gonna launch a poll really quick. And what this poll is is me just asking you me just asking you, would you consider additional capital right now from my fund? So this is our fund that I operate out of founderpath.com. We've deployed a $180,000,000 to date to over 500 CEOs, all nondilutive. So like Brent Young, Chuck Whitman, guys keep your... All your equity. Because

remember my horror story from earlier on? Riley, hold on. You're a picture of me? Hold on. Let me pause. Get the tricep. Okay? Oh, you you get... I saw Riley's camera. That's great. Right. But guys, we would love to fund you. The whole idea is help you not make the mistake I made early on. Keep your equity, drive growth. Please use our money. Now I'm not a charity. We obviously make money on this too. Right? But we'd love for you guys to use our funds. So go ahead and answer the poll on your screen or not. If you would consider some capital to

help us fund your 2025 growth plan, just answer the poll and I'll reach out to you guys after. Here are some example deals that we've closed recently. So you can see sizing, amounts, how it works. All right. In nine seconds, I'm gonna close this and we're gonna get into the last three case studies. Six, four, two,

one, and we will end that poll, and we will move on to the last section. Section three. Guys, I am so excited about this. I've gone down rabbit holes over the past couple months. You hear everyone saying, my gosh, LLMs, rags, clawed, like llama, like llama, the animal. No. Like llama Facebook open source. I'm like, what the hell is a llama? Okay. Just so you guys know, I'm not a tech person, but like I can wrap

my head around this stuff. So bear with me. If you're like... If you're someone watching and you're CEO and you're not an engineer and you're going, I've stayed away from this AI, like this agentic AI rag database stuff because I don't get it. Just stick with me. It's easier than you guys think. I promise. Stick with me here. Alright. Let's talk about AI agents, clay, and building your influence. I thought long and hard about revealing this

tool because when I find something that gives me true alpha, I really actually just... I love you guys, but I don't want to tell you because everybody does it. It loses the advantage for moi, and I care about me first. But I said, you know what? I'm... I have to share this one because it feels like magic. It it just feels like magic. Now, let me show you what I mean by this. So in studio, let's

go ahead and drop that link for Cast Magic. Just stick it in the chat. So guys, here's here's how Cast Magic saves me a ton of time. Now, I'm actually gonna show you this. K? I'm gonna sign in to Cast Magic. Here's what this is. If I take a YouTube recording or a speech that someone gave at one of our events or anything like that, I upload it to Cast Magic right here or or a webinar.

Like, look here, let's do it for the last web... Like a webinar, an old webinar we had. Right? Do you guys see these things across the top? It's basically light agentic AI. So here's what I do. I know you guys are most likely to click on my emails with the webinar replay if I include numbers and data points, But I don't wanna listen to the full eighty minute webinar to remember all the numbers and data points.

So what do I do? I click create content and I have all these prompts that I have saved in Cast Magic to scan the transcript and give you the data. So let's say this. I'm gonna say Cast Magic list all the numbers in this recording, and let's see what it does. Let's see what it does. Remember, you guys know every podcast I do. What am I doing? I'm getting numbers. So getting the quick export of all

the numbers I collect in one shot with transcripts and a quick summary of each, look at this.

What does this become that you see on my screen? This becomes the YouTube description with links so you can click to specific sectors. This becomes the blog post. It becomes the tweet. It becomes the newsletter. It becomes the magazine article. So now what do we do? We say, okay. Take those numbers and write a 6,000 word magazine article. How many of you got... Anyone have Latka magazine? Anyone have it nearby? Hold it up. If you got

on your desk, hold it up. I'll have to do something special for you. If you have it, hold it up if you've got a copy. But look down here guys, you can see down here I've already saved this prompt into cast... In this prompt into Cast Magic down here. Right? I have the LinkedIn post prompt, newsletter prompt, key learning prompt, resources, standout testimonials, final thoughts, tweet thread, etcetera. And I just remember because this is a webinar,

we won't have the... Oh, here we go. There is. It writes the magazine article. Now here's the thing, guys. This saves me 80% of my time. I still read this word for word and add in my own thoughts. Like, I'll say, that number's high. I think this company is gonna fail or that number's, like, really low, but they're crushing it. They're gonna be big in 2025. The point here though, guys, is you save those prompts in

here and it auto generates this content for you, enables you to create this content machine, right, that enables you just to drive and get way more done quickly. It's how I save so much money. How many of you guys, when you saw that happening on the screen, you go, oh my gosh, this feels a little bit like magic. Type magic in the chat. I mean, Ramon Barros, are you here? Is he here?

Yes.

Okay. We have the Founder of Cast Magic. How did you come up with this idea? Because you can see everyone saying in the chat, it feels like magic.

Well, scratching our own itch. I've been running a podcast called DTC Pod for about four years and we were paying an agency like $5,000 a month just to listen to every single recording. And it was just really time consuming to wait for them to listen to the entire recording and create all of the marketing assets. They also needed to understand the context. So ChatGPT was coming out at the time and we said, Hey, maybe we should

try to solve this problem for ourselves. And so we built a solution for ourselves. It worked. We launched it out to the world and turns out a lot more people had this problem than we thought because it wasn't just podcasters. It was coaches, marketers, content teams, and even people who just have Zoom calls and turn them into content.

Yeah. Guys, we love this tool. Now Gina, guys, look at Gina's comment. Do you guys agree or disagree with Gina's comment she just left?

Here's why Cast Magic is so valuable. The winners next year and the year after, you wanna you wanna own content. Again, just like Walt Disney creates Mickey Mouse's IP. That generic LLMs can't touch because it's hidden behind a rag database or your own internal systems. If you today go into Claude, right, and I'm gonna search something that I know I have the data. So I know I have expand these revenue because he gave it to me

in the podcast interview. Let's ask Claude. What was expand these 2023 revenue? Now watch what happens.

They don't know. Ah, that's my advantage. That is my IP moving forward in a world where search traffic goes down. Our podcast and that data we collect are own... That is our IP because these these LMs can't read it. What Cast Magic is doing is transcribing it on the back end and pulling these numbers out that the regular, like, Claude's and Chagibi, they don't get that data. Right? So this is a very, very real advantage. And

look, I only like to share tools with you guys once I've already tested it and I'm loving it and I'm using it. I am using Cast Magic. Ramon, are you sick of me emailing you product ideas?

No. I love it.

We love it. So guys, listen, if you wanna do what I do, I encourage you to test it. We'll drop the link one more time in the chat so folks can go check it out. It is an affiliate link, so we make money on that, which is great. You know, we'll be transparent about that. But again, we use this. I love it. Highly recommend it. Alright. Let's jump into Clay. Let's jump into Clay. And one of

the funny things about Clay is like you go look at all the affiliates they've got on YouTube. Look at how young... I mean, it's like all the young people, they love these agents. They love waterfall enrichment. Look at all these recordings. And so let's just jump into my clay... Whoops. Let's jump into my clay account together and take a look around.

Let's take a look around. First off, very simple UI you see here. Right? But let's go up. I mean, this is all the pricing is. It's just this. Like, it's a battery like my phone. I click it and it's like, okay, you're good or you're not. There's no per seat pricing. There's no feature based upselling. It's all output driven. Like, what is the usage? Now if you guys were on my webinars two years ago, if anyone

was, I know some of you guys were, you would remember I'd always advocate for three pricing levers on your pricing page. You needed an upsell based off seats, an upsell based off features, and upsell based off a number. Right? Number of contacts, number of recordings, whatever. The winners in 2025 are gonna kill the first two axes and be all in on the last. Just pure utility based output based pricing. Right? That is is v one of

what an... A a SaaS driven by an agent is, is your pricing effectively per output. And Clay is leading this. Kyle Pollier's newsletter has a great article on this in terms of everyone thinking more about how can you price per outcome. So let me ask you guys, I'm gonna challenge you. If you had to price per some outcome you deliver for a client, what is that outcome? Like, put it in the chat. What is that outcome?

What is that outcome? Can I put somebody on the spot? James Benson because I... You're a friend and we hung out in Austin together and I know your wife. Can I can I pick on you? Unmute yourself. What would the what would the output be for you guys? What what is the what is the... That one value driver you give to customers?

Message traffic for our healthcare data. Healthcare, okay. So say that one more. So message data for messages sent by healthcare providers back to patients? Correct, back and forth. Okay, that's a good one. Right? Todd is number of college lists, price per website lead, Marybeth number of calls. Yep. You guys, you're right in it, right? This is the future of pricing. So just think about that as you think about your 2025 pricing plan. And then lastly, how

do you build a powerhouse media brand in one hour a week? I start right here. I start right here. So just so you guys all see, like, the end output of this, everything you do in Cast Magic, it all eventually ends up on GetLatka. And when I go in here to GetLatka and I go and look at... Like, let me just show you guys, like, search volume for a second. Right? And let's do, the last, you know, couple weeks. You can see here guys... Is this... Are these free clicks or paid clicks?

Put in the chat. Are these free or paid clicks? Exactly. This is all earned, guys. Yeah. Ben's like, it's insane. This guy is earned. If I was paying $10 a click, that means I spent 1,600,000 the past three months on ads. I got it for free. Well, how are we doing that? It all comes down to this content machine that that that starts right here for me. So what I want you guys to think about is

look at this diagram and think about the one thing you love doing. For me, it's podcasts. That is my one unit of input. It's one twenty minute input to record. Everything else is driven by contractors and stacks of tools like Cast Magic. Right? Riley, just because you have great energy, can feel like I'm gonna go to the screen. Are you doing any kind of content like this? Unmute yourself? YouTube video, podcast, anything?

We do webinars kind of infrequently, but podcast is on the roadmap.

Okay. Which one do you enjoy more? Where do you get the most energy from personally?

Well, I haven't done a podcast yet, but I think I would enjoy that.

Okay. Well, test it and like, you know, test all these things, but whatever you enjoy the most is that should be the input to your machine. And then let the machine sort of like do the rest, which you can see here. This is what it means when it says deploying... I say deploying content at scale.

Now are you guys... Anyone curious on what our revenue was on GetLatka last month? Do you wanna see that? How the machine actually works? Remember, there's no full time employees over there. So if you wanna see revenue, I'll do a quick two minute diversion thumbs up. If not, we'll wrap. We'll wrap. Okay. Not a ton of thumbs up. I don't know. We'll maybe skip that part. We'll maybe skip that part. Alright. So wrapping up again, showed

you how to use Cast Magic, right, to build this out. These are those twenty twenty five frameworks. How to think about agents and Cast Magic to save you from paying agencies. You save a lot of time. We talked about the pricing matrix there with Clay. And lastly, how to think about your one unit of input to your massive media brand. Okay. I'll end very quickly on revenue. Okay. I obviously use Founderpath to track all of my

metrics at GetLatka. Right? If I go in here to view more, everything you see here before this spike, so going from 0 to 70,000 a month in revenue was before Founderpath. Obviously, my focus shifted after that to Founderpath, but now it... You guys can see there, it consistently does. Right? It consistently does. Let me zoom in. Right? Consistently does between 20 and $30,000 a month in revenue with no full time employees. It's a nice little side

thing, right? And I get traffic and it builds my email list and I use all that to drive Founderpath's growth, Right? This is what we mean by building profitable distribution channels. Now you could also go in here. I mean, I get I get addicted to this stuff, but you could actually click on these MRR values to see new MRR. You can click on customers. A lot of you guys you guys, a lot of you use our evaluation tool. I'm gonna show you this. A lot of people don't know this exists inside of Founderpath. Can you guys see this right here?

It's better than PitchBook. It's better than PitchBook, but doesn't cost $20,000 like PitchBook. If you have a Founderpath account, guys, click on your evaluation tab. You'll see a bunch of real time valuation data points flowing through real time. Right? Phoned through real time. Can we maybe drop in the chat if you haven't already just a link to sign up for Founderpath for free? There we go. That that link works resources, but sign in, click valuation. And

guys, if you want your actual valuation, what you wanna do is go over here to integrations and connect. Like you guys, can you read this number that I have highlighted right here? My mouse is, what's that number? Let me go back. Can you guys read that number?

Yeah. Yeah. Yeah. Exactly. That's how many companies are connected to Founderpath. We set on almost $6,000,000,000 of ARR real time across thousands of SaaS companies. So you can just imagine when we're doing analysis internally and trying to figure out who's growing, who's not, what are the best tactics. Again, lot is we'd love to give you guys inside your own Founderpath account. That's where you can check that out. So those are the frameworks we covered here in

terms of what's going to be important in 2025. I just showed you how to get in there and check out your valuation. Guys, as we wrap up, we'll drop Lumma forward slash f p four one more time in the chat. Guys, it's January 22 will be our kickoff in the new year. We'll talk about who grew the fastest in 2024. We'll release our list of the fastest 500 bootstrap SaaS companies on that webinar. Again, lu.ma/fpfour. But

today, I had a blast spending all this time with you guys focusing on first how to add 1,000,000 of new revenue, how to go viral even if your product's not viral, and lastly, what's gonna be big in 2025. If you enjoyed this, give me some love in the chat, put your hands together, guys. My name is Nathan Latka. Thank you so much. Have a great holiday, guys. Have a wonderful holiday. I'll see you January 22. Take care, guys. Bye bye. See you.