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How Lone Star Rage Built a $600K Rage Room Business on Donated Junk and Got No Deal

Jason Fallwell explains how his family's Austin rage room runs on donated electronics, about $50K of startup cost and SEO, and why no funding deal came out of the visit.

Jason Fallwell · Lone Star Rage and Entertainment

Published August 5, 2026
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What you’ll learn

Jason Fallwell and his sons run Lone Star Rage and Entertainment, an Austin rage room, splatter room, ax throwing and escape room business formerly called The Breaking Point. They explain how donated electronics, about $50K of startup cost and SEO helped it reach roughly $600K in sales, and why more capital is not an obvious growth lever.

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Key moments

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Post-COVID year hits $600K

“The year after COVID, And people were let out of their house and everybody was really fired up. We did right around 600 ks.”
Watch at 00:24

Donated electronics as inventory

“mostly electronics are donation based because it's people trying to offload their broken electronics.”
Watch at 03:27

Startup cost near $50K

“build out, you know, the signage and everything, was, it was probably close to 50 ks.”
Watch at 06:00

Small weekly ad spend

“we will spend a few $100 a week here and there and do some targeted ads and it seems to get a quick hit.”
Watch at 14:56

Why more capital will not help

“I don't know if it's necessarily one of those things where it's like, hey, this dollar amount will help us take this thing to the moon.”
Watch at 15:55

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About the speaker

Jason Fallwell

Owner · Lone Star Rage and Entertainment

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