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How Rows built a loginless product that 3x'd conversion to signups

Rows' CMO on going login-less, using conversion triggers and SEO to convert, and tracking power users

Henrique Cruz · Rows

Published March 29, 2024
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Format
SaaSOpen Austin 2024

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  • How Rows built a loginless product that 3x'd conversion to signups - Slide Deck

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About the speaker
Henrique Cruz

Henrique Cruz

CMO · Rows

Henrique is the CMO of Rows. When he's not talking about spreadsheets, he's probably reading a book or writing at henriquecruz.co.

Company revenue
$1M
Team size
34