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How the design of a button led to $300 million

Costly UX mistakes, common design errors, and how one button change drove $300M in sales

Cindy Brummer · Standard Beagle

Published March 29, 2024
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About the speaker
Cindy Brummer

Cindy Brummer

CEO & Creative Director · Standard Beagle

LinkedIn

Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas. Founded in 2012, Standard Beagle is an award-winning UX agency, providing UX strategy, research and product design for B2B SaaS and enterprise software companies. In addition to guiding the team at Standard Beagle, Cindy mentors designers, runs the UX in ATX global community of designers, and teaches the UX/UI boot camp program through the McCombs School of Business at the University of Texas. She is also a contributing author to the book “97 Things Every UX Practitioner Should Know,” published by O’Reilly.

Company revenue
$1M
Team size
8

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