Builder <$5m

How the design of a button led to $300 million

Created by: Cindy Brummer

Last updated: 28th Mar, 2024


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    How the design of a button led to $300 million - Slide Deck

Course Content


Cindy Brummer

Standard Beagle Logo
CEO & Creative Director of Standard Beagle

Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas. Founded in 2012, Standard Beagle is an award-winning UX agency, providing UX strategy, research and product design for B2B SaaS and enterprise software companies. In addition to guiding the team at Standard Beagle, Cindy mentors designers, runs the UX in ATX global community of designers, and teaches the UX/UI boot camp program through the McCombs School of Business at the University of Texas. She is also a contributing author to the book “97 Things Every UX Practitioner Should Know,” published by O’Reilly.

Revenue: $1MFTE's:8

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Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

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