Why boring verticals win
“these kind of not sexy vertical software markets were sneaky big, either had a payments component or a financial services component or had a big ecosystem around it.”
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How Vantaca Grew HOA Software to 500 Customers and 6M HomesBen Currin explains how Vantaca bootstrapped vertical software for community association managers, then took minority investment from JMI Equity and Cove Hill Partners.
Ben Currin · Vantaca
Published February 12, 2026Explore the lesson. Sign in to access the resource library.
Ben Currin, CEO of Vantaca, explains how a vertical software company for HOA and community association management firms grew from a few paying customers in 2018 to about 500 management companies. He describes bootstrapping to high single digit millions, taking a minority investment from JMI Equity in 2022 and growing more than 10x since, and the late 2024 HOAi acquisition that put AI agents into the product.
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“these kind of not sexy vertical software markets were sneaky big, either had a payments component or a financial services component or had a big ecosystem around it.”
“we sell to the community association management company. Those folks, we become the general ledger system of record for them and for all the communities that they manage”
“We were quickly selling to strangers, but what we were able to do is really show the results of our early customers”
“every additional dollar we were able to put in the business, 5 or 10 more dollars come out within a pretty short period of time”
“We saw a minimum of five plus x, so why would we wanna sell more of the business at the time than we had to?”
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