Hire salespeople to improve the process
“is you hire somebody with experience in the industry speaking the language is so important especially early on and they were immediately able to find some success so they doubled the sales that the founder was doing just in the second month of them being there working inbound leads and really squeezing a lot more juice out of the orange than the founder was the founder had a lot of things on play like I said earlier this allows you to start refining the process and one thing you'll hear me say often is you don't hire salese to get out of sales you hire sales people to get”
