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How to Design A Sales Process to 3x ARR in 11 Months

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Created by: Kyle Vamvouris

Last updated: 6th Sep, 2024

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What you’ll learn

The talk shows founders how to document, visualize, and improve a repeatable sales process before scaling a sales team. It emphasizes exit criteria, bottleneck analysis, and activity tracking as the inputs to reliable pipeline growth.

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Hire salespeople to improve the process

“is you hire somebody with experience in the industry speaking the language is so important especially early on and they were immediately able to find some success so they doubled the sales that the founder was doing just in the second month of them being there working inbound leads and really squeezing a lot more juice out of the orange than the founder was the founder had a lot of things on play like I said earlier this allows you to start refining the process and one thing you'll hear me say often is you don't hire salese to get out of sales you hire sales people to get”

Visualize each stage of the process

“the way to closing deals so that you can identify the bottlenecks holding the team back from hitting their numbers and then you double down on fixing those bottom necks that's essentially what we're going to be doing so let's go into section two here I'm going to walk you through how to design your sales process it's a tool that I have called the sales process designer and one of the critical things here is that we have a visual representation of our sales process I'm going to share with you why that's important in a second um also I have a”

Define objective exit criteria

“busier the person who has more deals in the middle of the sales process now for some people it's heavier weighted on the front end for other folks it's heavier weighted on the back end sometimes it's a nice little bell curve so everyone's going to look a little different but it's important to have that awareness which leads me to the final thing here which is exit criteria this part is really important to get right with your salese we need to be following a well-defined objective like I talked about earlier uh sales exit”

Track the activity behind pipeline

“repeatable and you can rely on the first thing here is you're going to track all activities so things like dials these are before the deal happens I want to track all calls being made all emails being sent if you use LinkedIn as part of your prospecting we're tracking all the activities what are we doing here's another thing to write down the greatest predictor of future pipeline are today's activities it's just the reality you have to track them engaged how many people answered the phone how many people replied to an email replied to a”

Start with the early-stage context

“Early Stage B2B SaaS Company”

Keep the sales process flexible

“Must Be Flexible”

Align stages and exit criteria

“Takeaways Decide what deal stages match your buyers process. Organize all possible meetings into those stages. Define the criteria to move from one stage to the next. Hold your sales team accountable to the process.”

Analyze all available information

“Analyze all available information”

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    How to Design A Sales Process to 3x ARR in 11 Months - Slide Deck

Instructor

Kyle Vamvouris

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CEO of Vouris

Kyle Vamvouris is a highly regarded B2B Growth expert, author, and founder of Vouris. With a focus on data-driven strategies, Kyle specializes in helping B2B SaaS and Service companies improve sales results and build repeatable processes. Kyle is also the author of "Cold to Committed" and "The Sales Development Framework".

Revenue: $1M

Fast growing SaaS companies offer this course to their employees

Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

Fast growing SaaS companies

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17 passages

Designing a scalable sales process

  1. SaaSOpen, September 2024 How to Design A Sales Process to 3x ARR in 11 Months Kyle Vamvouris CEO, Vouris

  2. Over the next 20 minutes I’m going to show you THE 3 QUALITIES OF A SALES PROCESS The importance of an objective process. How to match your sales process with your buyers. The importance of measuring your sales process. CREATING A SALES PROCESS What deal stages do you actually need? Defining all possible meetings. How to keep all salespeople on the same page. MAKE IT REPEATABLE How to use sales metrics. Analyze all of your sales data Take action on your analysis.

  3. How I know it works 70+ B2B Companies 120% AVG. ARR Increase 3X AVG. Pipeline Increase

Early-stage B2B SaaS context

  1. Early Stage B2B SaaS Company

  2. Does your sales process leave anything to opinions? Is your sales process flexible to how your buyers buy? Can you easily identify bottlenecks in your sales process? Let’s Start with Section 1 I’m going to show you OBJECTIVE FLEXIBLE MEASURABLE

  3. Must Be Objective

Keeping the process flexible

  1. Must Be Flexible

  2. Must Be Measurable

  3. Are your deal stages understood by all reps? What meetings are needed to get a deal done? What is required to move from one stage to another? Let’s jump into Section 2 I’m going to show you DEAL STAGES MEETINGS EXIT CRITERIA

Defining stages and criteria

  1. Takeaways Decide what deal stages match your buyers process. Organize all possible meetings into those stages. Define the criteria to move from one stage to the next. Hold your sales team accountable to the process.

  2. Are you tracking all the sales activities that are happening? Do you know how to improve deal stage drop off? Are you using data and analysis to optimize your process? Let’s jump into Section 3 I’m going to show you ACTIVITY ANALYZE ACTION

  3. Track all activities Completes Qualified Dials Emails Engaged Meetings

Analyzing sales information

  1. Analyze all available information

  2. Take action on that data

  3. Over the last 20 minutes… I showed you: THE 3 QUALITIES OF A SALES PROCESS The importance of an objective process. How to match your sales process with your buyers. The importance of measuring your sales process. CREATING A SALES PROCESS What deal stages do you actually need? Defining all possible meetings. How to keep all salespeople on the same page. MAKE IT REPEATABLE How to use sales metrics. Analyze all of your sales data Take action on your analysis.

  4. My Gift To You x

  5. SaaSOpen, September 2024 Thank you! [redacted email] Kyle Vamvouris CEO, Vouris