We Grew To 200+ Enterprise Customers and raised $25M
“We Grew To 200+ Enterprise Customers and raised $25M. Here’s How We’re Sustainable Today. Ashley Rose CEO and Founder, Living Security”
Founder resourceLeader $5m+
We Grew To 200+ Enterprise Customers & $20,000,000 Raise
How We’re Sustainable Today.
Ashley Rose · Living Security
Published September 6, 2023About this resource
Explore the lesson. Sign in to access the slide download.
What you’ll learn
Topics covered: We Grew To 200+ Enterprise Customers and raised $25M; ARR, Customer, and Brand Growth; “A bend in the road.
Read the source passagesKey moments
Find the ideas you need and go straight to the source.
ARR, Customer, and Brand Growth
“ARR, Customer, and Brand Growth 50 Customers 100 Customers 225 Customers 175 Customers”
“A bend in the road
““A bend in the road is not the end of the road unless you fail to make the turn.” Helen Keller How to prioritize Rally the leadership team Narrow strategic priorities, challenge assumptions and build models The “Keeper Test””
The Recipe for Efficiency
“The Recipe for Efficiency A talented team Sharing core values Intense focus”
Preview slides
Open slide preview in Google SlidesResource files
Ashely Saastr slide deck
As the CEO of Living Security, Ashley has been the driving force behind the company’s rapid growth. Since its founding in 2017, Living Security has raised more than $25 million for growth and product development and accelerated revenue growth for three consecutive years. Ashley is also continually working to build a diverse and inclusive organization around the belief that the team should reflect the community at large. An adaptable problem solver, Ashley is thoughtful and transparent in her approach to running the company and working with clients toward a singular goal: reduce risk by making people a security asset instead of a liability.
- Company revenue
- $5.4M
- Team size
- 71
More founder interviews
- Go Fast Without Sacrificing Quality: How Simplero's CEO and COS Make Decisions
Beth Barr-Jobson · Simplero
- Hitting $5m ARR Was Not Easy: 3 Things that Failed
Bridget Harris · YouCanBookMe
- How Human Touch Helped Disclo Close Their First 6 Figure Deal
Hannah Olson · Disclo
- How I Bootstrapped To $100m Revenue Using Proficorn Secrets
Rajesh Jain · Netcore Cloud
- How I scaled TimeDoctor to $10m Revenue
Liam Martin · Time Doctor
- How Mogli used Profit Units to Incentivize Employees, Retain Talent, & Generate $7M ARR
Stevan Simich · Mogli Technologies
Slide text
Find a passage in the slides and open the original deck.
16 passages
We Grew To 200+ Enterprise Customers and raised $25M
We Grew To 200+ Enterprise Customers and raised $25M. Here’s How We’re Sustainable Today. Ashley Rose CEO and Founder, Living Security
Over the next 20 minutes I’m going to show you our transition Creating a niche in the enterprise sector Raising $25M and being named an industry leader Harnessing early adopters to drive market transformation and create a category Executing a sustainable strategy to control our own destiny Prioritizing when everything is important One of my toughest moments as CEO Leading by example building trust and a culture of growth AND efficiency A Talented Team + Core Values + Focus = Efficient Growth Using data (rather than a hiring plan) to decide when to lean in To Cash is King Now Growing Sustainably From Growth at All Costs
Raise, Spend, Grow, Repeat... How we created a niche in the enterprise sector Leveraging our industry leadership status to raise Harnessing early adopters to drive market transformation and create a category Niche Creation Raising $25m Category Creation
Add Value and Growth Will Follow
ARR, Customer, and Brand Growth
ARR, Customer, and Brand Growth 50 Customers 100 Customers 225 Customers 175 Customers
“Growth at all Costs? Not Anymore!” Fast Company 2022 Executing a sustainable strategy in an uncertain environment Make a decision to “control your own destiny” Prioritizing investment when everything is important Who, What, and When “Cash is King” Prioritizing Toughest Moment as CEO
Our Net Operating Cash
Our Net Operating Cash 36% Expense Reduction $2M -$2M -$4M
“A bend in the road
“A bend in the road is not the end of the road unless you fail to make the turn.” Helen Keller How to prioritize Rally the leadership team Narrow strategic priorities, challenge assumptions and build models The “Keeper Test”
The Living Security Team April 2023
Leading For Growth & Efficiency I’m going to show you Leading by Example Building Trust through Transparency in Difficult Circumstances A Talented Team + Core Values + Focus = Efficient Growth Rather than a hiring plan, use data to decide when to lean in How to Lead Efficient Growth Use Data
Transparency + Empathy + Consistency Trust Is The Future of Leadership
The Recipe for Efficiency
The Recipe for Efficiency A talented team Sharing core values Intense focus
Data that drives decisions LTV / CAC GEI - Growth Efficiency Index “Dollar In, Dollar Out” Marketing and Sales Conversion Rates Support Ticket/Service Ticket Close Time % Engineering time spent on Revenue/Customers, Productivity, and Innovation
Change is the Only Constant in Life Startups I showed you Creating a niche in the enterprise sector Raising $25M and named an industry leader Harnessing early adopters to drive market transformation and create a category Executing a sustainable strategy & control your own destiny Prioritizing when everything is important One of my toughest moments as CEO Leading by example building trust and a culture of growth AND efficiency A Talented Team + Core Values + Focus = Efficient Growth Using data (rather than a hiring plan) to decide when to lean in Growth At All Costs Cash is King Leading for Growth
Ashley Rose CEO and Founder Living Security