How Limestone Moving Scaled From College Flyers to Nearly $5M and Said No to a Deal

“So my marketing was would rock up with like a bottle of Tito's and a stack of flyers and I would make a little pitch. People would call me. I would get a U Haul. I didn't have any trucks.”

“Once you get to about 1,000,000, you'd start needing levels of management and people who aren't directly compensated by the work. So your profitability goes way down. But once you hit about 3,000,000, it starts to tick back up as you hit economies of scale.”

“2024 we were above a million. 2025 we were between two and three and this year we'll be pushing five but probably in the four to five range.”

“About 30, 32% is labor for the movers. And then you also have insurance, which is really expensive for moving these trucks. Each one of these is 18,000 to 20,000 a year to insure.”

“We're trying to double every year the moving company. And so there's a cost to trying to take on another project. And I found that out in a big way when we did lighting.”