What G2 Track does
“G2 Track is all about helping CIOs, CFOs track all of their SaaS and cloud spend.”
Founder conversationUnicorn $50m+
How G2 Plans to Break $100M ARR With G2 Track and Taxonomy Licensing
Godard Abel explains how G2 is expanding beyond software reviews with G2 Track for SaaS spend and by licensing its software taxonomy to partners and investors.
Godard Abel · G2
Published February 8, 2024About this resource
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What you’ll learn
Godard Abel, co-founder and CEO of G2, explains how the software review marketplace is expanding beyond reviews with G2 Track, a product that benchmarks SaaS and cloud spend, and by licensing its software taxonomy to partners like ServiceNow and to SaaS investors. After a $157M Series D at a $1.1B valuation, he says G2 will break through $100M ARR this year.
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Track's first 100 paid customers
“We have about 100 on the paid version now, which is, I think, big milestone because in some ways, Track is a SaaS startup within the greater G2”
Earning annual price uplifts
“And I think that's key for a SaaS seller. If you want to do that, you have to provide more value each year.”
The $100M ARR target
“I think this year, we'll definitely break through a 100,000,000 ARR.”
Licensing the G2 taxonomy
“And that's also spawned a new business for us where we do license our taxonomy to partners. One of them, for example, is ServiceNow.”
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Godard is a proven B2B entrepreneur and the co-founder and CEO of G2.com, the leading review platform and marketplace for B2B software and services. To scale G2, Godard has raised over $100M in capital from IVP, Accel, Emergence Capital, Pritzker Group Venture Capital, Hyde Park and Chicago Ventures. Godard is also the lead investor andexecutive Chairman for Threekit, a powerful 3D product visualization platform that powers immersive eCommerce for leading B2C and B2B brands
- Company revenue
- $113M
- Team size
- 1000
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