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Pricing and monetization in a downturn

Set up a pricing committee, define value metrics and packaging, then apply pricing and localization tactics

Stephen Ngo · Paddle

Published March 15, 2023
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About the speaker
Stephen Ngo

Stephen Ngo

Head of Product Marketing · Paddle

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Stephen is a growth manager with experience developing paid media campaigns and building analytics stacks across marketing, sales, and support functions. Specific domain expertise in, but not limited to: Revenue Operations, Business Intelligence & Analytics, Demand Generation, Digital Marketing, and Business Development.

Company revenue
$76M
Team size
343

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