Google Calendar

Google Calendar Activity Signals

Meeting activity can indicate business operational tempo. Your calendar metadata shows activity patterns without revealing content. This provides supplementary context for understanding business intensity and engagement.

Why Meeting Patterns Matter

Calendar activity correlates with business operations:

Sales Activity

High meeting volume often indicates active sales and customer engagement.

Team Coordination

Meeting patterns show team interaction and coordination intensity.

Business Tempo

Overall calendar density indicates operational activity level.

What Calendar Data Shows

When you connect Google Calendar, we analyze metadata only:

Meeting Patterns

• Meeting frequency
• Duration patterns
• Daily and weekly rhythms
• Activity consistency

Business Signals

• Activity intensity
• Peak meeting periods
• Business hours patterns
• Schedule density

Operational Indicators

• Engagement level
• Activity trends over time
• Coordination patterns
• Growth or decline in activity

Privacy Protection

What We Access:

• Meeting counts
• Duration (aggregate)
• Frequency patterns
• Activity trends

What We Never Access:

• Meeting titles
• Descriptions or notes
• Attendee information
• Meeting content
• Location details

How Google Calendar Integration Works

Step 1: Authorize Google Calendar

Connect through Google OAuth. Grant access to calendar metadata only.

Step 2: Pattern Analysis

We analyze meeting frequency and activity patterns from metadata.

Step 3: Operational Context

Calendar activity provides supplementary context for business tempo.

Google Calendar + Other Data Sources

Calendar + CRM

• HubSpot shows sales pipeline
• Calendar shows meeting activity
• Together: sales process intensity

Calendar + Revenue

• Stripe shows revenue
• Calendar shows activity level
• Together: activity vs. outcomes

Security and Privacy

OAuth Security

Calendar connections use Google's official OAuth:

• Google-managed authentication
• Limited scope (metadata only)
• Revocable at any time
• No credential storage

Privacy by Design

We built this integration with privacy first:

• No content access
• No attendee access
• Aggregate counts only
• Minimal data collection

What We Cannot Do

• See meeting titles
• Access descriptions
• View attendees
• Create or modify events
• Access meeting content