Google Ads

Google Ads Data for Growth Assessment

Google Ads is often the primary paid acquisition channel for growing businesses. Your Google Ads performance data shows how efficiently you convert advertising spend into customers. Founderpath analyzes this data to understand your growth engine alongside cash flow metrics.

Why Ad Performance Matters

Advertising efficiency reveals growth potential:

Customer Acquisition Cost (CAC)

What does it cost to acquire a customer through Google Ads? Lower CAC relative to customer value indicates healthy unit economics.

Return on Ad Spend (ROAS)

How much revenue does each ad dollar generate? Strong ROAS shows scalable, profitable growth channels.

Spend Scalability

Can you increase spend while maintaining efficiency? This indicates growth potential with additional capital.

What Google Ads Data Shows

When you connect Google Ads, we analyze:

Spend Patterns

• Monthly and quarterly ad spend
• Spend trends over time
• Budget allocation across campaigns
• Seasonal spending patterns

Performance Metrics

• Impressions and click-through rates
• Conversion rates by campaign
• Cost per click and cost per acquisition
• Quality scores and ad relevance

Efficiency Analysis

• ROAS by campaign type
• CAC trends over time
• Marginal efficiency at scale
• Channel performance comparison

Growth Indicators

• Spend growth trajectory
• Efficiency maintenance at scale
• New campaign experiments
• Market expansion signals

Google Ads Campaign Types We Analyze

Search Campaigns

Text ads on Google search. High-intent traffic that often shows strongest conversion efficiency.

Display Campaigns

Banner ads across the Google Display Network. Shows brand awareness investment.

Shopping Campaigns

Product listings for e-commerce. Directly ties to revenue generation.

Video (YouTube)

Video advertising. Indicates brand and awareness investment.

Performance Max

Automated cross-channel campaigns. Shows adoption of Google's AI-driven optimization.

How Google Ads Integration Works

Step 1: Authorize Google Ads

Connect your Google Ads account through OAuth. Select read-only access to performance data.

Step 2: Performance Import

We pull campaign performance, spend data, and conversion metrics.

Step 3: Efficiency Analysis

We calculate CAC, ROAS, and efficiency trends across your account.

Step 4: Growth Context

Ad performance provides context for your revenue growth and burn rate.

Google Ads + Other Data Sources

Google Ads + Revenue

• Stripe shows customer revenue
• Google Ads shows acquisition cost
• Together: true LTV:CAC analysis

Google Ads + Banking

• Plaid shows cash outflows
• Google Ads shows where marketing dollars go
• Together: verified marketing efficiency

Google Ads + Analytics

• Google Analytics shows full funnel
• Google Ads shows paid portion
• Together: complete attribution

Security and Privacy

OAuth Security

Google Ads connections use Google's official OAuth:

• Google-managed authentication
• Read-only data access
• Revocable permissions
• No credential storage

What We Cannot Do

• Create or modify campaigns
• Change budgets or bids
• Access ad creative details
• Modify conversion tracking

How Ad Efficiency Affects Funding

Positive Signals

• Consistent or improving ROAS over time
• CAC below industry benchmarks
• Maintained efficiency while scaling spend
• Diversified campaign types

Areas We Examine

• CAC trends as spend increases
• Dependency on paid vs. organic
• Seasonal patterns in efficiency
• Market saturation indicators