What is B2B Marketing Exchange and who should attend?

B2B Marketing Exchange (B2BMX) is a conference for B2B marketers covering demand gen, ABM, content strategy, and revenue marketing, hosted by Demand Gen Report.

Where and when is B2B Marketing Exchange held?

B2BMX is typically held in Scottsdale, Arizona in late February or March for three days at a resort venue.

How much do B2B Marketing Exchange tickets cost?

B2BMX tickets range from $1,295 to $1,795 with group discounts available. Passes include sessions, meals, and networking.

What topics are covered at B2B Marketing Exchange?

B2BMX covers ABM, demand gen, content marketing, buyer intent data, marketing ops, AI automation, and sales-marketing alignment with real campaign metrics.

Is B2B Marketing Exchange worth attending for SaaS companies?

Yes, B2BMX is relevant for B2B SaaS companies. Sessions on ABM and demand gen directly apply to pipeline building, and attendees include both vendors and buyers.

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B2B Marketing Exchange Events

CONFERENCE OVERVIEW

Avg. ticket price

$1,795

Avg. attendees

500

Events tracked

Locations

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Past Events

B2B Marketing Exchange

Scottsdale, AZ

Feb 26th, 2024

500

In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.

Price

$1,795

Details

About This Conference

B2B Marketing Exchange: Demand Gen and ABM

B2B Marketing Exchange (B2BMX) is a conference built for B2B marketers focused on demand generation, account-based marketing (ABM), and revenue marketing. Hosted by Demand Gen Report, the event draws marketing leaders from mid-market and enterprise B2B companies for sessions on pipeline acceleration, buyer intent data, and marketing-sales alignment. The practitioner-driven format emphasizes real campaign results over theory.

B2BMX in Scottsdale, Arizona

B2B Marketing Exchange is typically held in Scottsdale, Arizona, in late February or early March. The resort-style venue creates an intimate, relationship-focused atmosphere that distinguishes B2BMX from larger marketing conferences. The three-day format combines keynotes, breakout sessions, and informal networking, with sessions running alongside meals and social events to maximize connection time.

ABM Strategy and Buyer Intent Data

B2BMX has become a key venue for marketers implementing or optimizing account-based marketing strategies. Sessions cover ABM orchestration, buyer intent signals, predictive analytics, AI-powered demand generation, and multi-channel campaign attribution. Speakers share real pipeline metrics and ROI data from B2B campaigns, making the content directly actionable for SaaS marketing teams building enterprise pipelines.

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Frequently Asked Questions

Common questions attendees ask before deciding whether this conference is the right fit.

B2B Marketing Exchange (B2BMX) is a conference for B2B marketers focused on demand generation, ABM, content strategy, and revenue marketing. Hosted by Demand Gen Report, it draws marketing leaders from mid-market and enterprise B2B companies. The event is ideal for demand gen directors, ABM practitioners, content marketers, and marketing ops professionals looking for peer-driven tactical sessions.

B2B Marketing Exchange is typically held in Scottsdale, Arizona in late February or early March. The conference runs for three days at a resort venue, combining sessions with informal networking. Check the upcoming events section above for exact dates and location of the next edition.

B2BMX ticket prices typically range from $1,295 to $1,795 depending on early-bird availability and pass tier. All-access passes include sessions, meals, and networking events. Group discounts are available for teams. Check the upcoming events section above for current pricing.

B2BMX covers account-based marketing (ABM) strategy, demand generation and pipeline acceleration, content marketing for B2B, buyer intent data and signal-based selling, marketing operations and attribution, AI-powered marketing automation, and aligning marketing with sales. Sessions feature real campaign results and ROI metrics from B2B marketing practitioners.

Yes, B2BMX is particularly relevant for SaaS companies with a B2B go-to-market motion. Sessions on ABM, demand gen, and marketing attribution directly apply to SaaS pipeline building. The attendee mix includes both SaaS vendors and their target buyers, making it useful for networking with potential customers. Browse our verified attendee reviews above.