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B2B Marketing Exchange·SaaS Event
B2B Marketing Exchange
In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.
- Location
Scottsdale, AZ
- Date
Feb 26th, 2024
- Attendees
500
- Starting price
$1,795
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About This Conference
B2B Marketing Exchange 2024 in Scottsdale
B2B Marketing Exchange 2024 brought B2B marketing leaders to Scottsdale, Arizona for an intensive conference on demand generation, account-based marketing, and the evolving B2B buyer journey. The event attracted marketing executives, demand gen specialists, and revenue marketers looking to sharpen their strategies in an increasingly competitive and AI-influenced landscape.
ABM and Demand Generation at Scale
The 2024 edition featured deep-dive sessions on scaling account-based marketing programs beyond pilot phases. Speakers shared frameworks for aligning ABM with sales organizations, measuring ABM ROI beyond vanity metrics, orchestrating multi-channel campaigns across LinkedIn, email, and direct mail, and leveraging intent data to prioritize accounts showing genuine buying signals.
AI-Powered B2B Marketing
B2B Marketing Exchange 2024 dedicated significant programming to the impact of AI on B2B marketing operations. Sessions covered using generative AI for content personalization at scale, AI-driven lead scoring and routing, automating campaign optimization, and the ethical considerations of AI in B2B marketing. Practitioners shared real results from AI-powered marketing experiments.
FAQ
Frequently Asked Questions
Common questions about this event edition.
B2B Marketing Exchange 2024 was a B2B marketing conference held in Scottsdale, Arizona. It focused on demand generation, account-based marketing, AI-powered marketing operations, and the evolving B2B buyer journey.
Attendees included B2B marketing executives, demand generation specialists, ABM practitioners, revenue marketers, and marketing operations leaders from companies of all sizes across the US and internationally.
Sessions covered scaling ABM beyond pilot programs, aligning ABM with sales, measuring ABM ROI, multi-channel campaign orchestration across LinkedIn, email, and direct mail, and using intent data to prioritize high-value accounts.
The event featured sessions on generative AI for content personalization, AI-driven lead scoring and routing, automated campaign optimization, and ethical AI considerations in B2B marketing. Practitioners shared real results from AI experiments.
Scottsdale, Arizona provides a resort-style setting that encourages networking and relationship building outside of session halls. The location combines comfortable meeting facilities with opportunities for attendees to connect in a relaxed environment.
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Social proof from attendees
We found public LinkedIn posts from attendees and speakers discussing B2B Marketing Exchange.
19 public LinkedIn posts found - Last updated Jun 20, 2026
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Victoria Tinsdale on LinkedIn — View original post
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