In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.
Scottsdale, AZ
Feb 26th, 2024
500
$1,795
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B2B Marketing Exchange 2024 brought B2B marketing leaders to Scottsdale, Arizona for an intensive conference on demand generation, account-based marketing, and the evolving B2B buyer journey. The event attracted marketing executives, demand gen specialists, and revenue marketers looking to sharpen their strategies in an increasingly competitive and AI-influenced landscape.
The 2024 edition featured deep-dive sessions on scaling account-based marketing programs beyond pilot phases. Speakers shared frameworks for aligning ABM with sales organizations, measuring ABM ROI beyond vanity metrics, orchestrating multi-channel campaigns across LinkedIn, email, and direct mail, and leveraging intent data to prioritize accounts showing genuine buying signals.
B2B Marketing Exchange 2024 dedicated significant programming to the impact of AI on B2B marketing operations. Sessions covered using generative AI for content personalization at scale, AI-driven lead scoring and routing, automating campaign optimization, and the ethical considerations of AI in B2B marketing. Practitioners shared real results from AI-powered marketing experiments.
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