ProfitWell

Subscription Analytics That Power SaaS Funding

ProfitWell is the subscription analytics platform that thousands of SaaS companies use to track MRR, churn, and retention. Your ProfitWell data contains the refined subscription metrics that matter for funding: growth trajectory, customer retention, and revenue quality.

Why ProfitWell Data Works for Funding

ProfitWell transforms billing data into actionable subscription metrics. These calculated analytics align with how we evaluate SaaS businesses for funding.

Refined Subscription Metrics

While billing systems provide raw transaction data, ProfitWell calculates LTV, cohort retention, churn attribution, and revenue segmentation. These refined metrics power funding decisions.

Revenue Quality Analysis

ProfitWell breaks down MRR into new, expansion, contraction, and churned components. This decomposition shows the quality and sustainability of your growth.

Cohort Intelligence

ProfitWell's cohort analysis reveals how different customer segments retain over time. This forward-looking data informs revenue predictability.

What ProfitWell Integration Reveals

When you connect ProfitWell, we access your calculated subscription analytics:

Revenue Metrics

• Monthly Recurring Revenue (MRR) and ARR
• Net new MRR breakdown (new, expansion, contraction, churn)
• Revenue growth rate and trajectory
• ARPU and revenue segmentation

Retention Analytics

• Gross revenue retention (GRR)
• Net revenue retention (NRR)
• Cohort retention curves
• Retention by customer segment

Churn Intelligence

• Voluntary vs. involuntary churn
• Churn reasons and attribution
• Recovery and win-back metrics
• Churn by cohort and segment

Customer Metrics

• Lifetime value (LTV) calculations
• Customer concentration analysis
• Upgrade/downgrade patterns
• Customer health indicators

ProfitWell vs. Direct Billing Integration

Connect ProfitWell when:

• You already use ProfitWell for subscription analytics
• You want us to see your calculated LTV and retention metrics
• You prefer connecting one analytics source over multiple billing sources

Connect billing directly when:

• You do not use ProfitWell
• You want transaction-level data analysis
• You use multiple billing systems

How ProfitWell Integration Works

Step 1: Authorize ProfitWell Connection

Click "Connect ProfitWell" in your Founderpath dashboard. You will authenticate through ProfitWell and authorize read-only access.

Step 2: Metrics Import

We pull your calculated subscription metrics: MRR, churn, retention, LTV, and cohort data. Most connections complete within minutes.

Step 3: Review Metrics and Offer

See exactly which subscription metrics drive your funding eligibility. Most companies receive an offer within 24-48 hours.

Who Benefits from ProfitWell Integration

Existing ProfitWell Users

If you already use ProfitWell for subscription analytics, connecting it is the fastest path to funding analysis. We see the same metrics you already track.

SaaS Companies Focused on Retention

If retention is your competitive advantage, ProfitWell's cohort analysis showcases that strength in your funding profile.

Companies with Multiple Billing Sources

ProfitWell aggregates data from multiple billing systems. If you use Stripe + manual invoicing, ProfitWell provides a unified view.

Data-Driven SaaS Teams

If you make decisions based on ProfitWell dashboards, your funders should see the same data. Connecting aligns your metrics with funding analysis.

Subscription Metrics That Drive Funding

MRR Growth Rate

Consistent month-over-month MRR growth signals healthy demand and go-to-market execution.

Net Revenue Retention (NRR)

NRR above 100% means existing customers are expanding faster than churning. This is the most important SaaS metric for funding.

Gross Churn Rate

Lower gross churn indicates stickier product and better customer satisfaction. We look at trends, not just current rates.

Lifetime Value (LTV)

Higher LTV means each customer is more valuable. LTV relative to CAC shows unit economics sustainability.

Cohort Retention

How do different customer cohorts retain over time? Strong cohort curves indicate durable revenue.

ProfitWell + Financial Data = Complete Picture

Subscription analytics are most valuable alongside financial data:

ProfitWell + Accounting:

• Subscription metrics from ProfitWell
• Financial statements from QuickBooks or Xero
• Revenue quality + profitability context

ProfitWell + Bank:

• MRR and retention from ProfitWell
• Cash position from Plaid
• Growth metrics + cash runway