ChartMogul
Get SaaS funding through ChartMogul analytics integration. Founderpath uses your existing MRR, churn, LTV, and cohort data to provide non-dilutive financing based on your subscription performance.
- Access
- Read-only
- What we read
- Growth · usage signals
- Time to offer
- 24–48 hours
- Equity taken
- None
- Founder installs
- 15
Your SaaS Metrics Already Tell the Story. Now Use Them for Funding.
If you're using ChartMogul, you've already done the hard work of consolidating your subscription data into meaningful metrics. MRR trends, churn analysis, cohort retention, customer lifetime value—these aren't just dashboards. They're the proof that your recurring revenue business works.
Founderpath's ChartMogul integration lets you leverage that existing analytics infrastructure for funding. No need to re-export data or connect multiple billing systems. Your ChartMogul metrics become your funding application.
Why ChartMogul Users Connect to Founderpath
Skip the Data Aggregation
Already pulling data from Stripe, Chargebee, Recurly, or other billing systems into ChartMogul? We read from ChartMogul directly, giving us your unified view of subscription performance without redundant connections.
Use Your Existing Metric Definitions
Your ChartMogul account has your specific MRR recognition rules, churn definitions, and segment structures. We use those same definitions for underwriting, so the metrics we analyze match what you already track.
LTV and Cohort Analysis Built In
ChartMogul's strength is subscription analytics beyond basic MRR. We use your LTV calculations, cohort retention curves, and customer segmentation to assess revenue quality at a deeper level than raw payment data allows.
What ChartMogul Metrics Drive Funding Decisions
When you connect ChartMogul, we analyze the same metrics you use to run your business:
Revenue Metrics
- Monthly Recurring Revenue (MRR) and trends
- Net MRR movements: new, expansion, contraction, reactivation, churn
- Annual Recurring Revenue (ARR) for longer-term view
- MRR growth rate and consistency
Retention & Churn
- Customer churn rate
- MRR churn rate (gross and net)
- Cohort retention curves over time
- Voluntary vs. involuntary churn breakdown
Customer Economics
- Customer Lifetime Value (LTV)
- Average Revenue Per Account (ARPA)
- LTV:CAC ratio (if CAC data is available)
- Customer segmentation by plan or cohort
Revenue Quality Signals
- Customer concentration (revenue distribution across accounts)
- Plan mix and pricing tier distribution
- Geographic or segment-level performance
How ChartMogul Integration Works
Step 1: Generate an API Key
In ChartMogul, go to Profile > View Profile > API keys and create a read-only API key for Founderpath.
Step 2: Connect in Founderpath
Enter your API key in the Founderpath dashboard. We'll immediately start pulling your subscription metrics.
Step 3: Review Your Metrics and Offer
See exactly which ChartMogul metrics we're using and how they translate into your funding eligibility. Most companies receive an offer within 24-48 hours.
ChartMogul vs. Direct Billing System Connection
| Factor | ChartMogul Integration | Direct Stripe/Chargebee |
|---|---|---|
| Data sources | Unified from multiple systems | Single billing system |
| Metric definitions | Your custom rules | Our standard calculations |
| Setup complexity | One connection | One per billing system |
| LTV/Cohort analysis | Pre-calculated | Calculated by us |
If you're already invested in ChartMogul as your subscription analytics platform, connecting it to Founderpath is the most efficient path to funding. Your metrics are ready; we just need access to read them.
ChartMogul vs. ProfitWell
Both ChartMogul and ProfitWell report subscription metrics, but they are no longer independent equivalents: Paddle acquired ProfitWell in 2022, and ProfitWell Metrics now sits inside Paddle's ecosystem. That shapes the trade-off.
| Factor | ChartMogul | ProfitWell Metrics (Paddle) |
|---|---|---|
| Cost | Paid, tiered by MRR | Free |
| LTV | Calculated (ARPA ÷ trailing churn) | Calculated |
| CAC | Not calculated — bring your own spend | Not calculated |
| Multi-source aggregation | Strong, many billing systems | Narrower |
| Segmentation depth | Custom attributes and segments | More limited |
| Export / API | Full API and CSV export | More limited |
On LTV and CAC specifically. Neither tool derives CAC from billing data, because acquisition cost lives in your ad and payroll spend, not your subscription records. ChartMogul makes this explicit — it declines to compute CAC because definitions vary too much between businesses — and instead lets you attach your own attributes and segment on them. Its LTV is average revenue per account divided by a six-month trailing average of customer churn rate, so the number moves with retention rather than with a single good month.
Which to connect. If ProfitWell Metrics is your only analytics tool, connect it and skip the migration. If you need segment-level metrics you can export into a board deck or a cash-flow model, ChartMogul is the stronger source — and it is the one we can read the most detail from.
Beyond Funding: ChartMogul Insights for Growth
Even if you're not ready for funding today, connecting ChartMogul helps you understand which metrics matter for future capital raises:
- Retention benchmarks: How does your cohort retention compare to fundable SaaS companies?
- LTV trajectory: Is your customer lifetime value trending in the right direction?
- Churn decomposition: What's driving your churn, and how does it impact funding eligibility?
These insights help you run a better subscription business and position you for stronger funding terms when you're ready.
ChartMogul Integration FAQ
- Click Add API Key
- Name it "Founderpath" or similar
- Set Access Level to Read-only
- Copy the key and paste it into Founderpath
- MRR and ARR: Current values and historical trends
- Net MRR movements: New, expansion, contraction, reactivation, churn
- Churn rates: Customer churn and MRR churn (gross and net)
- Customer Lifetime Value (LTV): Your calculated LTV metrics
- Cohort retention: How well cohorts retain over time
- ARPA: Average Revenue Per Account trends
- You already use ChartMogul as your primary SaaS analytics platform
- You have multiple billing systems aggregated in ChartMogul
- You have custom metric definitions or segments configured
- You don't use ChartMogul (we'll calculate metrics from raw data)
- Your ChartMogul data is incomplete or not up to date
- LTV: ChartMogul calculates it as average revenue per account in an interval divided by a six-month trailing average of your customer churn rate
- Cost: ProfitWell Metrics — owned by Paddle since its 2022 acquisition — is free; ChartMogul is paid
- Export: ChartMogul offers full API and CSV export, ProfitWell Metrics is more limited
- Customer retention: the share of the original cohort still subscribed after N months
- Revenue retention: the share of that cohort's original MRR still being paid — which can exceed 100% when expansion outweighs churn
Your ChartMogul Metrics Are Ready. Get Funded.
Turn subscription analytics into capital.
If you're already tracking MRR, churn, and LTV in ChartMogul, you're one connection away from a funding offer. We use your existing metrics for automated underwriting. No pitch decks, no credit checks.
- Use your existing metrics
- Your ChartMogul MRR, churn, and LTV calculations become your funding application. No re-exporting data.
- Multi-source aggregation
- Already pulling from Stripe, Chargebee, or other systems? We read your unified ChartMogul data.
- LTV-informed underwriting
- Customer lifetime value and cohort retention data help us assess revenue quality at a deeper level.
- 24-48 hour decisions
- Pre-calculated metrics mean faster analysis. Get a funding offer in days, not weeks.
- No dilution, no revenue share
- Structured financing with fixed repayment. Keep 100% of your equity and revenue.
Put your ChartMogul data to work.
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