Paddle

SaaS Funding from Your Merchant of Record Data

Paddle handles the complexity of global software sales: payment processing, tax compliance, fraud prevention, and subscription management. Founderpath connects to your Paddle account to transform that sales data into funding eligibility.

Why Paddle Data Tells a Different Story

Paddle is not just a payment processor. As a merchant of record, Paddle is the legal seller of your software, which means your Paddle data reflects your actual business economics.

Net Revenue Reality

Your Paddle earnings are net of fees, taxes, and compliance costs. When we analyze your Paddle MRR, we see your actual cash flow, not gross revenue that still needs reconciliation.

Global Market Validation

Paddle enables sales in 200+ countries with localized pricing and tax handling. Your geographic revenue distribution shows international product-market fit.

Checkout Performance

Paddle checkout data includes conversion rates, payment method performance, and abandonment patterns. This sales efficiency data demonstrates go-to-market execution.

What Paddle Integration Analyzes

When you connect Paddle, we extract insights across your software sales operation:

Revenue Metrics

• Monthly Recurring Revenue (MRR) and trends
• One-time revenue and license sales
• Net revenue after Paddle fees
• Revenue by product and pricing tier

Geographic Performance

• Revenue by country and region
• Currency distribution
• International growth patterns
• Market penetration by geography

Subscription Health

• Active subscription count and trends
• Churn rate and cancellation patterns
• Trial conversion rates
• Upgrade and downgrade velocity

Sales Efficiency

• Checkout conversion rates
• Payment method success rates
• Refund and chargeback rates
• Customer acquisition patterns

How Paddle Integration Works

Step 1: Generate API Credentials

In Paddle, navigate to Developer Tools > Authentication. Generate an API key for Founderpath with read access.

Step 2: Connect in Founderpath

Enter your Paddle vendor ID and API key in the Founderpath dashboard. We immediately begin syncing your sales data.

Step 3: Review Your Metrics and Offer

See which Paddle metrics drive your funding eligibility. Most companies receive an offer within 24-48 hours.

Paddle vs. Other Payment Platforms

Connect Paddle when:

• Paddle is your sales platform of record
• You want us to analyze net revenue (post-fees)
• Geographic revenue distribution is a strength
• You sell software products globally

We also integrate with other subscription billing platforms including Chargebee, Recurly, and Braintree if you use those instead.

Who Uses Paddle + Founderpath

Bootstrapped SaaS

Many bootstrapped software companies choose Paddle to avoid tax complexity. If you built your subscription business on Paddle, connecting it gives us your complete revenue history.

Developer Tools and APIs

Developer-focused products often use Paddle for its software-specific features. Your Paddle data shows both subscription and usage-based revenue patterns.

Global Software Products

Selling internationally from day one? Paddle handles the complexity, and your geographic revenue data demonstrates global product-market fit.

Desktop and Mobile Software

Beyond web SaaS, Paddle supports desktop software and mobile app monetization. We analyze all revenue types in your Paddle account.

Paddle + Financial Data = Complete Picture

For the strongest funding application, connect Paddle alongside financial data sources:

With Accounting:

• QuickBooks or Xero for P&L and cash flow
• Paddle for subscription-specific metrics
• Combined view of revenue and profitability

With Banking:

• Bank connections for cash position
• Paddle for revenue breakdown
• Cash flow validation across sources

Understanding Paddle Economics for Funding

Net vs. Gross Revenue

Traditional billing shows gross revenue before fees. Paddle shows net revenue after fees. We analyze your actual earnings, which gives a more accurate fundability assessment.

Fee Structure Impact

Paddle fees vary by transaction type and geography. Your effective fee rate affects margins. We factor this into our analysis when assessing unit economics.

Tax Handling

As merchant of record, Paddle remits VAT/GST/sales tax on your behalf. Your Paddle revenue is already tax-adjusted, simplifying our revenue quality assessment.

Beyond Funding: Paddle Sales Insights

Even if you are not ready for funding, connecting Paddle provides valuable benchmarks:

• Conversion analysis: How does your checkout performance compare to funded software companies?
• Geographic opportunity: Which markets are underserving your growth potential?
• Pricing intelligence: What does your plan distribution reveal about pricing optimization?
• Churn patterns: Where is revenue leaking, and what would improve retention?