Braintree

Payment Data That Powers Marketplace and E-commerce Funding

Braintree processes payments for marketplaces, subscription businesses, and global e-commerce operations. Founderpath connects to your Braintree account to transform payment transaction data into funding eligibility, understanding the unique patterns of marketplace and multi-currency businesses.

Why Braintree Data Works for Funding

Your Braintree transaction history reveals the health of your payment operations: volume trends, success rates, customer payment behavior, and revenue quality.

Marketplace-Ready Analysis

Braintree's sub-merchant and marketplace features mean complex payment flows. We understand platform revenue, sub-merchant payouts, and the economics that drive marketplace businesses.

PayPal Integration Insights

Many Braintree merchants also process PayPal. We can analyze both payment methods to understand your complete checkout conversion and customer payment preferences.

Global Payment Intelligence

Braintree's multi-currency processing shows us how your business performs across markets, with currency-specific success rates and regional revenue patterns.

What Braintree Integration Reveals

When you connect Braintree, we build a comprehensive payment profile:

Transaction Volume Metrics

• Daily, weekly, and monthly volume trends
• Average transaction value and distribution
• Volume growth rate and trajectory
• Peak and seasonal patterns

Payment Health Indicators

• Authorization and capture success rates
• Decline reasons and patterns
• Fraud screening results
• Payment method performance (card vs PayPal)

Revenue Quality Signals

• Chargeback rates and dispute patterns
• Refund frequency and amounts
• Customer payment consistency
• Recurring vs. one-time transaction mix

Marketplace Metrics (if applicable)

• Platform fee revenue
• Sub-merchant volume distribution
• Payout patterns and timing
• Marketplace take rate analysis

Braintree for Marketplaces: Specialized Analysis

If you run a marketplace on Braintree, we understand your unique economics:

Platform Revenue Recognition

We differentiate between gross merchandise value (GMV) and your actual platform revenue. Your funding eligibility is based on the revenue you keep, not the volume you process.

Sub-Merchant Health

Marketplace health depends on sub-merchant activity. We analyze transaction distribution, concentration risk, and sub-merchant growth patterns.

Take Rate Analysis

Your marketplace take rate affects revenue predictability. We factor in pricing stability and competitive positioning.

How Braintree Integration Works

Step 1: Authorize Braintree Connection

Click "Connect Braintree" in your Founderpath dashboard. You will authorize read-only API access to your Braintree account.

Step 2: Transaction History Import

We pull your transaction history and calculate payment metrics. Most connections complete within minutes.

Step 3: Review Payment Metrics and Offer

See exactly which payment metrics drive your funding eligibility. Most businesses receive an offer within 24-48 hours.

Braintree vs. Other Payment Integrations

Choose Braintree integration when:

• Braintree is your primary payment processor
• You run a marketplace with sub-merchants
• You process significant PayPal volume through Braintree
• You need multi-currency payment analysis

Braintree + Additional Data Sources

For the strongest funding application, connect Braintree alongside complementary data:

Braintree + Accounting:

• Payment volume from Braintree
• Financial statements from QuickBooks or Xero
• Validate revenue recognition and profitability

Braintree + Bank:

• Payment data from Braintree
• Cash flow from Plaid or direct bank connection
• Complete picture of cash position

Payment Metrics That Drive Funding

Transaction Volume Growth

Consistent month-over-month volume growth signals healthy demand. We look at trend direction, not just current volume.

Payment Success Rate

Higher authorization and capture rates indicate operational efficiency. Consistently high success rates improve funding terms.

Chargeback Rate

Low chargeback rates (under 1%) signal customer satisfaction and fraud management. High chargebacks are a risk factor.

Customer Payment Consistency

Returning customers and consistent payment patterns indicate business stability. We track customer lifetime value signals.

Revenue Diversification

Revenue spread across many customers is less risky than concentration in a few large accounts.