Shopify

E-commerce Funding Built on Your Shopify Store Data

Your Shopify store generates rich data about your business: sales velocity, order patterns, customer behavior, and product performance. Founderpath transforms this e-commerce intelligence into funding eligibility—using your actual store metrics instead of credit scores or personal guarantees.

How Shopify Data Unlocks E-commerce Funding

Traditional e-commerce lenders look at bank statements and make you wait weeks for decisions. We connect directly to Shopify.

Real Sales Performance

Your Shopify dashboard shows revenue, but we go deeper—order trends, average order value, seasonal patterns, and growth trajectory.

Customer Quality Signals

Repeat purchase rates, customer lifetime value estimates, and refund patterns reveal whether your revenue is sustainable.

Operational Metrics

Fulfillment rates, shipping times, and inventory turnover indicate how well your business runs—factors that affect funding risk.

What Shopify Integration Reveals

When you connect Shopify, we analyze your complete e-commerce picture:

Sales Metrics

• Gross merchandise value (GMV) and trends
• Order volume and velocity
• Average order value (AOV) patterns
• Revenue by product category
• Seasonal and promotional impacts

Customer Analytics

• New vs. returning customer ratio
• Repeat purchase rates
• Customer acquisition patterns
• Geographic distribution
• Customer lifetime value indicators

Operational Health

• Fulfillment and shipping metrics
• Refund and return rates
• Discount usage and margin impact
• Inventory turnover signals

Revenue Quality

• Revenue concentration by product or customer
• Sales channel breakdown
• Payment method distribution
• Subscription revenue (if using Shopify subscriptions)

E-commerce Funding Options

Shopify businesses typically qualify for different funding structures than SaaS companies:

Merchant Cash Advance (MCA)

Receive a lump sum based on future sales. Repayment is a percentage of daily card transactions—so you pay more when sales are high and less when they're slow.

Working Capital

Fixed-term financing for inventory purchases, marketing spend, or seasonal preparation. Predictable repayment schedule regardless of sales fluctuations.

Inventory Financing

Specific funding for inventory purchases, often with longer terms and better rates than general working capital.

How Shopify Integration Works

Step 1: Authorize Shopify Connection

Click "Connect Shopify" in your Founderpath dashboard. You'll authorize read-only access through Shopify's secure OAuth flow.

Step 2: Automatic Data Sync

We pull your order history, customer data, and store metrics. Most connections complete within minutes.

Step 3: Review Your Metrics and Offer

See exactly which Shopify metrics drive your funding eligibility. Most stores receive an offer within 24-48 hours.

Who Benefits from Shopify Funding?

D2C Brands

Direct-to-consumer brands with consistent Shopify sales can leverage their store data for inventory financing, marketing capital, or growth funding.

Subscription Box Businesses

If you run subscriptions through Shopify, your recurring revenue and retention data strengthen your funding case.

Seasonal Businesses

Need capital to stock up for peak season? Your historical Shopify data shows seasonal patterns that justify inventory investments.

Multi-Channel Retailers

Even if Shopify isn't your only channel, connecting it provides valuable sales data for underwriting alongside other integrations.

Shopify + Accounting Data = Stronger Application

Connecting Shopify alongside QuickBooks or Xero provides a complete picture:

• Sales performance from Shopify (revenue, orders, customers)
• Financial health from accounting (margins, expenses, cash flow)
• Complete context for better funding decisions

E-commerce businesses with both sales data and clean financials often qualify for larger amounts and better terms.

Beyond Funding: E-commerce Intelligence

Even if you're not ready for funding, connecting Shopify provides valuable insights:

• Sales trends: How is your revenue trending month over month?
• Customer quality: Are repeat rates improving or declining?
• Operational efficiency: How do your metrics compare to benchmarks?
• Seasonal patterns: When should you plan for inventory and marketing investments?