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SaaS Conference

Dreamforce Events

Avg. ticket price

$999

Avg. attendees

40,000

Events tracked

1

Locations

1

Social proof

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Dreamforce 2026 logo

Dreamforce 2026

San Francisco, United States
Sep 15–17, 2026· 3 days
40 000

Salesforce flagship SaaS conference (in-person).

Starting Price

$999

Details

About This Conference

Dreamforce and the Salesforce Ecosystem

Dreamforce is the centerpiece of the Salesforce ecosystem, connecting over 40,000 in-person attendees with the full range of Salesforce products — from Sales Cloud and Service Cloud to MuleSoft, Tableau, and Slack. For SaaS founders building on the Salesforce AppExchange, Dreamforce provides direct access to enterprise buyers, ISV partnership opportunities, and product roadmap previews that shape integration strategy for the year ahead.

San Francisco and the Moscone Center Experience

Held annually at the Moscone Center in San Francisco, Dreamforce transforms the SoMa neighborhood into a multi-block conference campus. Attendees navigate between Moscone North, South, and West halls, with sessions, expo booths, and networking events spilling into nearby hotels and outdoor spaces along Howard Street. The scale of the venue matches the scale of the event — plan for significant walking between sessions.

AI Agents and Data Cloud at Dreamforce

Recent Dreamforce editions have placed heavy emphasis on Salesforce AI innovations, including Einstein GPT, AI agents (Agentforce), and Data Cloud. Keynotes from Marc Benioff consistently position Salesforce at the forefront of enterprise AI adoption. Sessions cover practical implementation of AI-powered workflows, predictive analytics, and autonomous agents within the Salesforce platform — making Dreamforce essential for understanding how AI is reshaping CRM and customer success.

Networking and Customer Success at Dreamforce

Beyond the 1,500+ sessions, Dreamforce is renowned for its networking opportunities. From curated executive roundtables to the legendary Dreamfest concert, the event fosters connections between Salesforce admins, developers, partners, and C-suite executives. Customer success teams, in particular, benefit from dedicated tracks on retention strategy, support automation, and scaling customer operations — all grounded in the Salesforce ecosystem.

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Social proof from attendees

Public LinkedIn and X posts from attendees and speakers discussing Dreamforce.

Frequently Asked Questions

Common questions attendees ask before deciding whether this conference is the right fit.

Dreamforce is Salesforce's flagship annual conference and one of the largest tech events in the world, drawing 40,000+ in-person attendees and millions of online viewers. Launched in 2003, it combines product announcements, hands-on training, keynote sessions from Marc Benioff, and massive networking events — including a celebrity concert. It is ideal for Salesforce admins, developers, sales and marketing leaders, SaaS founders building on the Salesforce ecosystem, and enterprise buyers evaluating CRM and cloud solutions.
Dreamforce ticket prices typically range from free (online streaming pass) to around $2,199 for full in-person access. Early-bird and group discounts are usually available starting in the spring. Salesforce partners and ISV members sometimes receive complimentary or discounted passes. VIP experiences and private networking events cost significantly more. Check the upcoming events section above for current pricing on the next edition.
Dreamforce takes place annually in San Francisco, California, typically in September. The event spans the Moscone Center and several surrounding blocks of Howard Street, effectively transforming the SoMa neighborhood into a conference campus. Sessions run for three to four days. Check the upcoming events section above for exact dates and location of the next edition.
Dreamforce is widely considered worth attending for anyone in the Salesforce ecosystem. Attendees get early access to product roadmaps, hands-on workshops with Salesforce engineers, and the chance to earn Trailhead certifications on-site. The networking is unmatched — many SaaS companies close six-figure partnership deals during the event. For SaaS founders, the AppExchange ecosystem sessions and investor meetups provide concrete ROI. Browse our verified attendee reviews above to see what past participants say.
Dreamforce features 1,500+ sessions across tracks including Sales Cloud, Service Cloud, Marketing Cloud, MuleSoft integrations, Tableau analytics, AI and Einstein GPT, platform development (Apex, LWC), and industry-specific solutions for healthcare, financial services, and manufacturing. The format includes keynotes, hands-on labs, theater sessions, roundtables, and certification exams. The agenda also covers broader themes like sustainability, equality, and responsible AI.
Dreamforce regularly attracts 40,000-45,000 in-person attendees, making it one of the largest technology conferences globally. Before the pandemic, attendance peaked at over 170,000 registered participants in 2019 (including virtual). The event also draws 10+ million online viewers through Salesforce+ live streams. Attendees come from over 120 countries, representing a mix of enterprise IT, mid-market SaaS companies, startups, and consulting firms.

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