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Merchant Cash AdvanceHow merchant cash advances work, how they compare to revenue based financing, and when an MCA makes sense for a software or subscription business.
A merchant cash advance (MCA) is a form of business financing where a lender provides upfront capital in exchange for a percentage of future revenue. Unlike a term loan with fixed monthly payments, an MCA ties repayment to actual sales — you pay more in strong months and less in slow months.
MCAs originated in the credit card processing industry, where lenders could automatically collect a percentage of card swipes. Today the structure has expanded to subscription businesses, e-commerce, and SaaS — though the terms and effective cost vary significantly between providers.
The most common form. A lender advances a lump sum and collects a fixed factor rate (e.g., 1.2x–1.5x) on the total advance. Repayment is taken as a daily or weekly percentage of sales. Effective APRs can exceed 40–80% when annualized. Common with brick-and-mortar merchants, restaurants, and retail.
A structured variant that ties repayment to a fixed percentage of monthly revenue — typically 5–15% — rather than daily deductions. Payments decrease in slower months and increase in stronger months. This is the MCA structure Founderpath offers for subscription businesses.
Provided through point-of-sale systems like Toast Capital and Square Loans. Repayment is deducted automatically from daily transaction volume. Common in hospitality and retail. Effective rates are often high (30–60% APR), but the process is fast and embedded into existing merchant tools.
For SaaS and subscription businesses, MCA repayment is typically structured around MRR rather than daily card transactions. The lender connects to your billing platform (Stripe, Chargebee, Recurly) and collects a percentage of each month's recognized revenue until the total repayment amount is reached.
This structure is well-suited to companies with variable or seasonal revenue, where fixed monthly loan payments would strain cash flow during softer periods. The tradeoff is that the total repayment amount is fixed upfront — you pay the agreed multiple regardless of how quickly revenue recovers.
Factor | Revenue Based Financing | Merchant Cash Advance |
|---|---|---|
Repayment structure | Fixed monthly payments over a set term | Variable % of monthly revenue until paid off |
Best for | Predictable MRR — stable subscription businesses | Seasonal or variable revenue — ecommerce, mixed SaaS |
Underwriting basis | MRR, retention rate, gross margins | Monthly revenue volume, transaction history |
Cost structure | Fixed discount rate (e.g., 7–15% of advance) | Factor rate (e.g., 1.15–1.4x total repayment) |
Repayment certainty | Fixed term — payoff date known upfront | Open-ended — term varies with revenue performance |
Collateral required | None — no personal guarantee | None — secured by future receivables only |
Equity impact | Zero — fully non-dilutive | Zero — fully non-dilutive |
Revenue based financing is the better fit for most B2B SaaS companies with stable, predictable MRR. But an MCA can be the right structure when:
Your revenue is seasonal — summer peaks, winter troughs — and fixed monthly payments would create cash flow problems in low months
You run a hybrid SaaS/ecommerce model where transaction volume fluctuates significantly month-to-month
You are early-stage with growing but uneven MRR, and you want repayments to scale with what you actually collect
You are acquiring another business and the target has variable cash flows you cannot confidently predict
If your MRR is consistent and predictable, revenue based financing is typically cheaper on a risk-adjusted basis — the fixed term means you know exactly when you are done repaying, and the discount rate is applied only to the capital advanced rather than a factor on total outstanding revenue.
RBF is not right for everyone. Here is who qualifies — and who does not.
B2B SaaS or subscription software company
$10K+ MRR (approximately $120K ARR)
Positive retention — low churn, annual or multi-year contracts
Need capital for hiring, marketing, or growth — not for product validation
Want to keep 100% equity and full control
Need funds in days, not months
Pre-revenue or early pre-product-market-fit startups
Companies actively raising a VC round
Businesses without recurring revenue (project-based, one-off sales)
Companies with high churn or declining MRR
Connect your billing and bank data. No pitch deck. No meetings. Get a fixed funding offer with a transparent discount rate, term, and monthly payment — with no obligation to accept.
No equity. No board seats. No closing costs. Minimum $10K MRR.
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Businesses funded since 2021
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