Holded
Holded helps SME's manage their business (Invoices, accounting, team management).
Revenue
$6m
Exit price
$140m
Multiple
23.3x
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Want to Sell? Here are Recent Exit Multiples
We get valuation data by interviewing founders one by one.
Express Pigeon
ExpressPigeon is the the knowledge sharing hub for everything ecommerce and marketing.
Revenue
$528k
Exit price
$1.5m
Multiple
2.84x
JobScience
JobScience is a platform-based recruitment CRM system, as well as back office, onboarding, VMS integration.
Revenue
$25m
Exit price
$75m
Multiple
3.00x
Ambassador
Ambassador is the world-leading referral marketing software, running today's most popular referral programs. Sold for ~5x.
Revenue
$9m
Exit price
$45m
Multiple
5.00x
Ninja Outreach
Influencer Marketing & Blogger Outreach software that streamlines your influencer marketing. Sold for $2.4m.
Revenue
$1m ARR
Exit price
$2.4m
Multiple
2.40x
DocHub
DocHub is an online PDF annotator and document signing platform. SaaS Group offered $15m to acquire DocHub.
Revenue
$4m
Exit price
$15m
Multiple
3.75x
See More Recent Acquisition Multiples
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"I'm happy running my company but am curious what my equity is worth. I love checking my valuation graph and include it in my monthly team report."
Alex, Founder Standuply
Bootstrapped and Looking to Raise?
Here are VC valuations you should know about.
Trebble
Founder storyRaised $1.4m pre-seed round at a $6.4m valuation.
Round
Pre-seed
ARR
$100k
Raised
$1.4m
Valuation
$6.4m
Chili Piper
Series A raised at a $60m valuation with strong SaaS fundamentals.
Round
Series A
ARR
$7m
Raised
$15m
Valuation
$60m
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Do these 3 things to break a $10m valuation
We'll show you exactly where to focus to move the number up.
140%+
Target NDR
Net Dollar Retention
Javi at Holded got a premium valuation because his net dollar retention was 140%. Focus on retention over growth.
$2k/mo
Min. contract
Enterprise Customers
Prove you can close a $2k/mo customer. Early sign you have an enterprise opportunity.
$200k+
Per employee
Revenue Per Employee
If your revenue per employee is higher than $200k, you'll command a higher valuation.
"I got a lowball offer from a private equity firm and used Founderpath benchmarks as negotiation leverage. I doubled my exit price!"
Chris Devor, Founder DocHub
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A full list of SaaS buyers including target deal size, metrics, and what they'll pay.
5-Star ReviewsTrusted by SaaS founders
Trusted by SaaS founders
since 2021.
550+ founders have used Founderpath to grow without giving up equity. From our first deal to today, the reviews speak for themselves.
$220M+
Funded to founders
550+
Startups funded
4.9/5
On Trustpilot
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- 2021Jun 8
"Nothing but good things to say"
The cost of capital is significant, but it's still cheaper than giving annual prepay discounts to customers and it doesn't dilute the shareholders. We have since done two separate draws, and are planning to continue using Founderpath as an effective no-dilution funding vehicle as we grow.
- 2026Feb 20
"Founderpath understands startups!"
Founderpath understands startups! They bring the VC mentality without the equity. It's a great bet over traditional banks or other lenders like Novel. We found that their terms are the most founder-friendly, and they move quickly.
Verify
Seth Killian
Founder of Lingco Language Labs
- 2025Jul 18
"Great experience, professional team, highly recommend"
A seamless, pleasant experience from start to finish. Nathan and his team are great to work with, responsive, knowledgeable and diligent. We were able to successfully close in less than a week. I highly recommend them!
Verify
Vishy Visweswaran
Founder of SupplyHive
- 2024May 10
"Founderpath is the easy button!"
Founderpath is the easy button! They move very quick, the slowest part of getting money was me. We have a unique business model and they took the time to understand it and get behind us. Looking forward to more rounds together.
Verify
Rachel Kuhr Conn
Founder of Productable
- 2023Jan 18
"Happy Founder helped by FounderPath"
I signed up for Founderpath on Feb 16th and had access to $100k on the 17th. We built that into our plans and eventually used the capital in August. The team responded quickly to emails. The free reporting they've built for SaaS founders is more insightful than the other paid saas reporting tools out there. Am a super happy founder, and we have drawn additional funds since then. Kevin and the team are wonderful to work with and are absolutely startup friendly.
Verify
Ravishankar Gundlapalli
Founder of MentorCloud
- 2022Jan 19
"Refinanced my Capchase Deal with $1.5m From Founderpath"
After trying all the RBF platforms out there, we found FounderPath to be the best one to work with, having the best terms, and also giving us added value that nobody else could. FounderPath also worked with us to help us resolve our unique situation, and make our payment more predictable and flexible. With FounderPath, it's not just the money - it's being part of a financial support network. Also, switching from our previous provider (CapChase) was extremely easy and smooth.
Verify
David Tabachnikov
Founder of ScholarshipOwl
- 2021Jun 8
"Nothing but good things to say"
The cost of capital is significant, but it's still cheaper than giving annual prepay discounts to customers and it doesn't dilute the shareholders. We have since done two separate draws, and are planning to continue using Founderpath as an effective no-dilution funding vehicle as we grow.
- 2026Feb 20
"Founderpath understands startups!"
Founderpath understands startups! They bring the VC mentality without the equity. It's a great bet over traditional banks or other lenders like Novel. We found that their terms are the most founder-friendly, and they move quickly.
VerifySeth Killian
Founder of Lingco Language Labs
Use one of these 3 methods
How to Value Your SaaS Company in 2026
Risk Mitigation
Increase your valuation as you remove risks like customer concentration.
Step Function Method
Earn valuation increases as you reach numeric milestones like $2m in revenue.
Benchmark Method
Increase your valuation by using similar company valuations in your negotiations.
"I needed to add a slide to my board deck showing how we plan to grow valuation. Founderpath's SaaS benchmarks helped me big time. I couldn't find this data anywhere else."
Jeremi, Founder at Truelytics
Full List of SaaS Valuations
Check back each month for new data.
2,700
SaaS founders
$504m
in revenue tracked
$1.851m
average valuation
Built for bootstrapped SaaS founders
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Benchmark against similar companies
Compare your numbers with SaaS companies at your stage, growth rate, and ARR band.
Grow valuation without dilution
Access $1-5M in non-dilutive term loans to scale revenue and improve the metrics buyers care about.
Prepare for a stronger exit
Track retention, growth, and margin trends over time so you can negotiate from a position of strength.
Frequently Asked Questions
Founderpath connects to your billing and financial tools (like Stripe) and analyzes key SaaS metrics including ARR, churn, gross margins, and growth rate. We compare your data against benchmarks from 2,700+ SaaS companies to generate a valuation range that reflects what buyers are actually paying.
At minimum, connect your billing platform (Stripe, Chargebee, Recurly, Braintree, or ProfitWell). The more data sources you connect — including banking and accounting tools — the more accurate and comprehensive your valuation will be.
SaaS exit multiples vary widely based on growth rate, retention, and market conditions. Companies with strong net revenue retention and consistent growth typically see multiples between 5x and 25x ARR. Founderpath tracks real exit data from companies like Holded (23x), DocHub (12x), and Ambassador (10x) to give you current benchmarks.
Yes. Founderpath's valuation tool is completely free. Connect your data, get your valuation and 21-point checklist, and use the insights however you like — no strings attached.
Our valuations are based on real exit data from founder interviews and current market conditions. While every deal is unique, the benchmarks and methodology we use reflect actual transaction prices, not theoretical models.
The 21-point checklist evaluates your company across the dimensions that buyers care about most — including revenue quality, customer concentration, churn, growth trajectory, and operational efficiency. It tells you exactly where to focus to increase your valuation before a potential exit.
