Meta Ads

Meta Ads for Growth Assessment

Meta Ads (Facebook and Instagram) is one of the most powerful customer acquisition channels for consumer and B2B businesses alike. Your Meta advertising performance shows how efficiently you convert social ad spend into customers. Founderpath analyzes this data alongside cash flow metrics to understand your growth potential.

Social Advertising Efficiency

Meta Ads efficiency reveals growth scalability:

Customer Acquisition Cost

What does it cost to acquire a customer through Facebook or Instagram? Efficient social CAC indicates sustainable growth.

Return on Ad Spend (ROAS)

How much revenue does each ad dollar generate? Strong ROAS shows profitable advertising channels.

Audience Scalability

Can you reach new audiences while maintaining efficiency? This indicates growth headroom with capital.

What Meta Ads Data Shows

When you connect Meta Ads, we analyze:

Spend Patterns

• Daily, weekly, and monthly ad spend
• Spend allocation across campaigns
• Budget pacing and utilization
• Seasonal spending patterns

Performance Metrics

• Impressions, reach, and frequency
• Click-through rates
• Conversion rates and events
• Cost per result by objective

Efficiency Analysis

• ROAS by campaign and ad set
• CAC trends over time
• Efficiency at different spend levels
• Platform comparison (FB vs. IG)

Growth Indicators

• Audience saturation signals
• Creative performance trends
• New audience testing
• Market expansion potential

Meta Campaign Types We Analyze

Conversion Campaigns

Optimized for website purchases, leads, or sign-ups. Direct performance measurement.

Traffic Campaigns

Driving website visits. Shows top-of-funnel investment.

Awareness Campaigns

Brand reach and video views. Indicates brand building investment.

Engagement Campaigns

Post engagement and page likes. Shows community building.

Lead Generation

In-platform lead forms. Direct customer acquisition.

How Meta Ads Integration Works

Step 1: Authorize Meta Business

Connect through Meta Business Suite OAuth. Grant read-only access to ad account data.

Step 2: Performance Import

We pull campaign performance, spend data, and conversion metrics across all placements.

Step 3: Efficiency Analysis

We calculate CAC, ROAS, and efficiency trends across your Meta advertising.

Step 4: Growth Context

Ad performance provides context for customer acquisition and burn rate.

Meta Ads + Other Data Sources

Meta Ads + Revenue

• Stripe or Shopify shows revenue
• Meta Ads shows acquisition source
• Together: true LTV:CAC analysis

Meta Ads + Google Ads

• Google Ads for search
• Meta Ads for social
• Together: complete paid acquisition picture

Meta Ads + Analytics

• Google Analytics for attribution
• Meta Ads for platform data
• Together: cross-platform customer journey

Security and Privacy

OAuth Security

Meta connections use official OAuth:

• Meta-managed authentication
• Read-only ad account access
• Revocable at any time
• No credential storage

What We Cannot Do

• Create or modify campaigns
• Change budgets or targeting
• Access audience details
• Modify pixel configuration

How Meta Efficiency Affects Funding

Positive Signals

• Consistent ROAS across campaigns
• Efficient CAC relative to customer value
• Maintained performance while scaling
• Diversified campaign objectives

Areas We Examine

• Efficiency trends as spend increases
• Audience fatigue indicators
• Creative performance patterns
• Platform concentration risk